Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront.

SEO 120

SEO Creativity Mobile Journalism 120

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. Locally, I’m a loyal listener of the Power Trip Morning Show.

Brand 113

Brand Branding LinkedIn Twitter 113

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Marketing AI Conference (MAICON).

Conference 97

Conference Marketing Case Study Content Marketing 97

Presspage

FEBRUARY 28, 2019

Any worthwhile content marketing strategy starts with a goal and online newsrooms are one channel of content distribution that should be leveraged in an overall strategy. ” The editorial calendar keeps brand journalists on schedule and on point, aligning closely with the content marketing strategy of the organization.

How To 90

How To Local Analytics Social Media 90

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. They posted this cute animal vid yesterday (in line with their brand on Insta), and asked people to comment with the content they want to see.

Crisis 92

Crisis Marketing Healthcare Resources 92

5W PR

JULY 2, 2018

The easiest way for any company to make the most of their PR campaigns this year is with a content marketing strategy. For brands who want to build their reputation and maintain a strong community of followers, it’s important to have a social media strategy. Be a Dedicated Publisher. Build an Influencer Strategy.

Brand 114

Brand Branding Reputation LinkedIn 114

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 64

Journalism Brand Branding Advertising 64

Konnect Agency

OCTOBER 30, 2019

Public relations is one of the most powerful and effective ways to communicate your message to your consumer – it uses a variety of tactics to manage the message between a company and the community, as well as promote goodwill between the brand, or product, and the public, community, employees or customers.

Marketing 64

Marketing Consumer Local Social Media 64

Cision

APRIL 28, 2015

The locals loved the story. A community uniting around a labor strike? Try the outside-the-box content marketing ideas from our free white paper! The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. The media loved it. What a story! The end result?

Employee 120

Employee Print Customer Service Local 120

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Burrelles Fresh Ideas

JUNE 20, 2023

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40

Brand Branding Local Instagram 40

Communications Conversations

SEPTEMBER 15, 2020

She’s an institution in the local PR scene, and without question, someone who has changed many, many lives. Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). Laura King, founder, Marketers Community. Trend-setters. Future-makers.

Agency 78

Agency Trends Social Media Local 78

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Use your company’s brand name for local targeting. Use your product’s name if you’re marketing it or promoting it. An amazing photo or video – it entices people to participate.

Instagram 120

Instagram How To Guidelines Facebook 120

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. The other half got it.

Brand 52

Brand Branding Media Local 52

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Critical Mention

DECEMBER 10, 2018

Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. Team up with local organizations. Teaming up with locally-owned businesses is a great way to cross-promote.

Real Estate 62

Real Estate Local Nonprofit Banking 62

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Community Involvement. Consumers might turn toward your competitors instead. Don’t let it come to that!

Small Business 67

Small Business How To Writing Conference 67

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Takeaways Applicable to Any Vertical Market.

B2B 64

B2B Creativity Film Trade Shows 64

Communications Conversations

JANUARY 28, 2015

Former role: Senior director-content marketing, Fast Horse. My take: Big step up here for Curtis, who still works here in Minneapolis even though Olgivly PR doesn’t have a huge footprint locally. Current role: Vice President-Online Marketing, Karwoski & Courage. Bob Ingrassia. David Erickson. Lauren Fischer.

Social Media 60

Social Media Media Airlines Local 60

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Part of that involved thinking about new ideas. It’s a ton of fun.

Case Study 68

Case Study Trends Social Media Study 68

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 75

Marketing eBook Case Study Measurement 75

Prohibition

OCTOBER 28, 2019

The ads were served to a targeted audience of key external stakeholders to prove Yorkshire Water is committed to improving local communities and is a thought leader in sustainable finance, as well as doing social and environmental good. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

The ads were served to a targeted audience of key external stakeholders to prove Yorkshire Water is committed to improving local communities and is a thought leader in sustainable finance, as well as doing social and environmental good. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Solo PR Pro

SEPTEMBER 16, 2014

For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As We have a very strong relationship with the local Yelp community manager, so we facilitated an introduction and set up a lunch meeting.

Skype 77

Skype Transportation eBook Twitter 77

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Strengthening community-building and connections. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. At Geben, we manage social media for a wide range of companies, from FORTUNE 100 retailers … to a top marathon and a local brewery.

Retail 28

Retail Community Storytelling Social Media 28

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Call it marketing, call it conscious capitalism—they make a difference and involve their customers.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Start with a creative content mix. Grow communities.

Pinterest 40

Pinterest Community Data Mobile 40

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Scott recommends that you start by defining your set of potential customers, identifying their characteristics and then designing your content to address your target audience’s needs.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

NOVEMBER 10, 2021

The style of video they created is organic content, essentially people who didn’t know they were being filmed, in order to create as much authentic as possible. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand.

Video 62

Video Sports Film Employee 62

Sword and the Script

APRIL 5, 2016

The business development manager that shows up at a local chamber of commerce happy hour and collects a fistful of business cards – only to then send each contact three sales emails, a LinkedIn invitation and a couple of direct messages on Twitter – can be found sipping in solitude at the next event. 25% said strong. 39% said fair or good.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Waxing UnLyrical

FEBRUARY 25, 2015

Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. This question resulted in a wide range of answers from the #MeasurePR community. Congratulations to Shonali, and the whole #MeasurePR community, for five years of smart content! We hope to see you there!

Measurement 40

Measurement Education Community Twitter 40

Buzzstream

OCTOBER 30, 2018

Marketing sent out vendor communications to products that made the reports. The community development team worked to reach out to companies included in the lists to acquire quotes and put together press kits for those companies to share the news (people love when you create content for them!). The Campaign’s Impact.

Software 56

Software Report Data Strategy 56

Stephen Waddington

MAY 23, 2018

We’ll adapt as we have with social media, content marketing, influencer marketing and PESO. Network analysis and natural language processing is enabling Ketchum to help client understand communities and identify areas of white space in conversations. My personal view is that the PR business will continue to evolve.

Analysis 60

Analysis Technology Tools Exercises 60