Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable. Crisis Communications eBook Public Relations' Derek Lyons. Vice President.

eBook 111

eBook Communications Crisis Communications Insurance 111

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Reputation Us

MARCH 31, 2021

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Crisis communications plan for data security incidents. Consumer and regulatory data breach notification obligations. Cyber insurance industry updates. Review of incident response plan.

Insurance 78

Insurance Insurance Banking Crisis Communications 78

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. So keep those emails coming!

Technology 120

Technology Pitching Insurance Insurance 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk.

Trends 156

Trends Healthcare Government Leadership 156

Melissa Agnes

FEBRUARY 10, 2015

For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? Does your organization communicate confidential information and trade secrets via email?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

We all know that an unhappy consumer won’t hesitate to take their case to social media. We once represented a company that pioneered a specific kind of insurance available online at a great price. Many vented frustration on consumer complaint boards, which were reflected in bad reviews for the brand.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Figure out cross-generational communication — quickly. This can help you keep up with the ZOOM+’s of the world.

Communications 60

Communications Insurance Insurance Privacy 60

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Social Targeting on Snapchat.

Social Media 233

Social Media How To Insurance Insurance 233

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Many of us are bilingual.

Insurance 74

Insurance Insurance Interviews Marketing 74

Reputation Us

SEPTEMBER 11, 2019

The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Your health insurance provider. Sample questions include: How confident are you that the following are effectively protecting your private financial, medical or other personal information: Your bank. Your employer.

Survey 74

Survey Reputation Corporate Banking 74

Cision

JUNE 2, 2016

Eileen Coyne, public relations manager at Kimball Communications, says sending too many messages too often can be a detriment. What are you most excited for in your new role as public relations manager at Kimball Communications? Kimball Communications is investing in itself and its clients by investing in its people.

Insurance 120

Insurance Insurance Writing Sports 120

Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. I don’t have time to respond to all of the emails about car insurance prices and lease data. Now I sail community races on Lake St. Check out some of Sarah’s recent articles: Variety, affordability key for future consumer EV adoption.

Automotive 68

Automotive Report Meeting Insurance 68

Barokas

DECEMBER 8, 2017

There are endless discussions about the importance of data, and its relevance in business decisions, communicating a company’s story, benchmarking success…the list goes on and on. Recently, I took an online course about interpreting and communicating data insights focused on this very topic. Moral of the story?

Data 60

Data Insurance Insurance Survey 60

Communications Conversations

MARCH 21, 2023

Social media teams are so stretched, asking them to add another platform, especially a time-consuming one like TikTok, is next to impossible. So, the conversation never even gets started at these organizations. Second–the time issue. Right now, for most social teams, this just isn’t realistic.

Company 60

Company Wikipedia Video Insurance 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Stephen Waddington

MAY 12, 2017

But perhaps most profoundly, he has created a new word, a new name for what public relations does, and distinguishes it from other communication disciplines: we are in the business of pre-suading. Cialdini shares the story of Jim the insurance salesman who outsold all his colleagues. What is pre-suasion? Jim’s secret? About Andy Green.

Insurance 105

Insurance Insurance Ethics Tools 105

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

She blamed the price increase on a “broken” healthcare system where middlemen all take a cut, and Mylan quickly offered rebates that would cut EpiPen’s price for those without insurance or with high deductibles. The learning for communicators is a simple one: public perception counts. It’s a smart idea.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Consider all storytelling channels.

Storytelling 149

Storytelling Data Insurance Insurance 149

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

The PR outcomes won’t be known until the season’s over, but outlets from NPR to CNBC and USA Today have covered the company in glowing terms, and even the $75,000 insurance policy it purchased for the promotion seems worth it in hindsight. A famous episode of South Park presaged the entire event in 1998. Apparently many!

Brand 136

Brand Branding Local Hotels 136

Communications Conversations

DECEMBER 11, 2017

Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years. I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group.

Insurance 60

Insurance Insurance Sports Groups 60

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. From that, we were able to write articles appealing to prescribing physicians, the insurance industry and company HR departments.

B2B 136

B2B Leadership Trade Shows Insurance 136

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Based on your company’s research, what are some communications best practices related to COVID-19 vaccines?

Communications 187

Communications Insurance Insurance Community 187

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs.

How To 52

How To Travel Insurance Insurance 52

Communications Conversations

OCTOBER 22, 2014

How they used LinkedIn: In this short post , Bruce uses LinkedIn publishing to talk about a timely topic and trend that’s impacting his business–the health insurance and health care worlds. Goal: Shaping consumer brand perceptions. Goal: Raising awareness for the brand. It’s a thought leadership play of sorts.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Cision

SEPTEMBER 17, 2015

Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics as well as occasional banking and insurance coverage. These days at the Tribune, scoops related to things that consumers would care about – names of companies or interesting people,” Yerak said.

Pitching 120

Pitching Report Insurance Insurance 120

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

Melissa Agnes

JULY 26, 2016

The trouble with cyber security crises is that they can occur in a multitude of different ways and detecting and assessing the scope and impact of an incident is often a challenging and time consuming process. Step 4: Draft your playbook and crisis communications handbook.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

Communications Conversations

MAY 24, 2018

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. Basically, we use satellites to monitor the growth of large crops worldwide and provide the data in a variety of ways to agronomists, insurers and commodity traders. Is he right?

Agriculture 60

Agriculture Travel Agency Industry 60

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. After evaluating the situation, a decision must be made whether to engage in the next steps of crisis management: containment, control, and communication. Setup a crisis communication team.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62