Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs.

How To 52

How To Travel Insurance Insurance 52

Communications Conversations

DECEMBER 11, 2017

Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years. I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group.

Insurance 60

Insurance Insurance Sports Groups 60

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Melissa Agnes

JULY 26, 2016

The trouble with cyber security crises is that they can occur in a multitude of different ways and detecting and assessing the scope and impact of an incident is often a challenging and time consuming process. Step 2: Develop your internal escalation process. Step 4: Draft your playbook and crisis communications handbook.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. After evaluating the situation, a decision must be made whether to engage in the next steps of crisis management: containment, control, and communication. Setup a crisis communication team.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. The first rule of crisis communication is to acknowledge the problem as quickly as possible.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

NOVEMBER 16, 2015

I thought of this process in the context of communication professionals. Are there opportunities to simplify that will allow you to communicate more effectively at a larger scale? Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined.

Measurement 120

Measurement Resources Technology Examples 120

Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. This may be linked to a company’s actions, performance or communications. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. –Joan Jett.

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. This may be linked to a company’s actions, performance or communications. This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. –Joan Jett.

Reputation 78

Reputation Financial Telecommunications Employee 78

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Communications Conversations

AUGUST 31, 2018

My wife is in PR and communications. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s alot like buying life insurance or putting money into an emergency savings account.

Media 112

Media Journalism Report Video 112

Deirdre Breakenridge

MAY 16, 2017

We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. On the other side, I admire the importance Baby Boomers assign to in-person engagements and communication. They’re embarrassing and tacky. Gail Nelson.

Marketing 119

Marketing Fashion Technology Study 119

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. To be able to communicate and keep those relationships going until you get back to normal is going to be key. It could be accidents.

Crisis 78

Crisis Local Facebook Social Media 78

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. Don’t be afraid to be adventurous, either. Creativity is key. Their methodology?

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. How you’ll refresh those parts depends on which way you’re trying to scale.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69