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Transparency and Trust: The Role of ESG Reporting

Presspage

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. While implementing ESG reporting into your investor communication, it’s also vital to stay up to date with the latest trends.

Report 109
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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. But a reputation can unravel quickly when a public-facing employee mistreats a customer. We all know that an unhappy consumer won’t hesitate to take their case to social media. Double-down on messaging.

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Your Guide for Data Breach Crisis Communication

Melissa Agnes

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. Does your organization communicate confidential information and trade secrets via email? If so, how secure it your email service provider and are your employees required to change their passwords regularly?

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Figure out cross-generational communication — quickly. This can help you keep up with the ZOOM+’s of the world.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170
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How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

Goal: Employee recruiting. Goal: Shaping perceptions with employees. But, the beauty of what Ahrednts is doing here is that she’s also shaping existing Apple employee perceptions. Goal: Shaping consumer brand perceptions. Organization: Edelman. Seems benign from a company perspective, right? Executive: Gary Kelly.

LinkedIn 155
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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. Thousands of Wells Fargo employees lost their jobs, but Stumpf and his senior executives have not been penalized for the fraud. The learning for communicators is a simple one: public perception counts.