4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. The communications landscape is becoming ever more digital—and rife with potential pitfalls. consumers (54%) believe the same about tech companies in the U.S.,

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. FREE REPORT: Benchmark your internal communications against your peers' ].

Yes, consumers are changing—but not necessarily in the ways communicators think

Agility PR Solutions

It’s a new age of branding and marcom outreach, catalyzed by a new age of consumer—or is it? The post Yes, consumers are changing—but not necessarily in the ways communicators think appeared first on Agility PR Solutions.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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Communications, the evolving consumer, and the new definition of retail

Agility PR Solutions

In order to capitalize on the moments that matter to consumers in the era of ubiquitous shopping, new research finds that retailers must be prepared to rethink what they do, become trusted advisors for their customers and curate truly meaningful consumer experiences.

Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. Being able to tap into consumer emotions is an essential talent for communicators, but it remains paramount that brands can demonstrate authenticity when creating messaging about issues that matter to consumers.

Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

However, communicators are losing access to voice call connections, as consumers balk at answering any call from an unknown number. Consumer Reports found that 70% of people no longer answer calls they don’t recognize. How can communicators help save the phone call?

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

Work Hack: Gathering Consumer Insights

Shift Communications

As professional communicators, our job is essentially the same challenge – when we don’t know our audience, it is nearly impossible to be effective storytellers to them. How can you fine-tune your own consumer insights? The same goes for consumers.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.

How Gen Z is changing how we consume content

NewsWhip

The post How Gen Z is changing how we consume content appeared first on NewsWhip. Brands Communications & PR Digital JournalismThis year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019.

Study: Consumers see PR and marketing as interchangeable

PR Daily

However, in today’s communications landscape, many functions of the PR pro are merging with those of marketing departments. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. Consumers report the ability to see past attempts to disguise your message—so trying to be clever could backfire for your organization. But consumers won’t see them as an objective source of information.

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Using PR To respond to declining consumer trust

5W PR

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right.

6 time-consuming PR tasks you should automate

PR Daily

Many PR tasks are repetitive, boring and time-consuming—yet they must get done. Keeping track of all those messages manually can be difficult and time-consuming. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ].

How can PR pros respond to declining consumer trust?

PR Daily

Toni Harrison of Etched Communication summed up this ever-evolve mindset well: It is vital for communication professionals to clearly define the value, purpose and potential impact of traditional media coverage upfront. The post How can PR pros respond to declining consumer trust?

Report: Insights into LGBTQ consumers and their messaging preferences

PR Daily

Many marketers and PR pros are preparing for brand activations ahead of National Pride Month to engage LGBTQ consumers. If you are planning on engaging LGBTQ consumers, start by reaching them through their preferred channels. What LGBTQ consumers want to hear.

IHOP reminds consumers of its burgers by calling them ‘pancakes’

PR Daily

RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. The post IHOP reminds consumers of its burgers by calling them ‘pancakes’ appeared first on PR Daily.

Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Fortune reported : A number of e-commerce sites in China have removed Dolce & Gabbana products from their pages as consumers across the country called for a boycott of the brand.

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. It’s hard to believe that 2017 has come and gone.

Consumers revisit company websites when they find quality content

Agility PR Solutions

PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions.

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!

Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes.

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Why PR is so Important for Consumer Electronics

5W PR

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend.

Analyzing focus groups—are they still essential for consumer research?

Agility PR Solutions

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research.

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Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions.

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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.

Physicians back sunscreens despite some consumer backlash

PR Daily

With Canadian authorities announcing an investigation into sunscreen products made by Banana Boat after over 100 consumer complaints, consumers are doubting whether sunscreen really helps at all. With summer in full swing, communicators and myth-busters are rallying to defend sunscreen.

Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

PR Expanded

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.”

Report: Black consumers wield significant influence

PR Daily

When considering consumer needs, PR and marketing pros should seek to embrace diversity. revealed that minorities, particularly African Americans, have a big effect on consumer markets—and brand managers would be wise to pay attention. million—came from multicultural consumers.

Study: Consumers favor magazine ads over video

PR Daily

Despite that, when it comes to consumer packaged goods, a decade’s worth of data show that magazine ads are providing brand managers’ their biggest “return on ad spending.” Consumers pay attention to brand characteristics. WHITE PAPER: How to communicate with a millennial workforce.

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On October 19th #PRStudChat Discusses Answers for Modern Communicators

PR Expanded

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. In one tweet, please tell us what is “Answers for Modern Communicators?”

CSR poll: Consumers prefer brands that support their ideals

PR Daily

Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Check out Cone Communications’ full 2017 CSR study here.

If You’re a Modern Communicator, Then You THINK AHEAD

PR Expanded

But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.