ImPRessions - Crenshaw Communications

AUGUST 31, 2021

.” One female founder of a health testing company said that she was linked to Holmes so frequently that her advisors suggested she dye her naturally blond hair a darker color , presumably to stop the damaging comparison. The post Lessons Of Theranos: Sex, Lies, And PR appeared first on Crenshaw Communications.

Comparison 203

Comparison Healthcare Technology Course 203

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch. I joke, but it’s not easy on either party.

Agency 48

Agency Pitching SEO Comparison 48

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones.

Film 180

Film Small Business Pitching Comparison 180

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR Fuel

MAY 5, 2022

For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. Also, “news release” is a newer term in comparison to “press release” when it comes to how long the term has been in use.

Small Business 98

Small Business Comparison Writing Reputation 98

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. The purpose is “to help Web3 startups and established businesses meet the challenge of communicating effectively in our new, constantly changing virtual universe,” according to the press release published on Business Wire. earned $13.9

Software 85

Software Internal International Pitching 85

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. Since nos.

Pitching 111

Pitching Facebook Interviews Twitter 111

The Resolution Blog

AUGUST 11, 2015

Your content by comparison may take some time to vault itself into these hallowed positions. And by comparison, your own content isn't likely to oust them soon. Every PR knows that creating a great story pitch that a journalist will even give 2 seconds of attention to is tricky enough. Do you quadruple your SEO budget?

SEO 120

SEO Comparison Handbook Google 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We know they are rare in comparison and that is what makes them so important to acknowledge. The post Top PR Takeaways For The Year appeared first on Crenshaw Communications.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 86

Pitching Media System Tools 86

Cision

MAY 11, 2015

Mercy is a public relations manager at Belle Communications , freelance writer and communications director for the DC chapter of ColorComm. What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. Up next is Mercy Chikowore. Click here for details!

Reddit 120

Reddit Social Media Pitching Comparison 120

ImPRessions - Crenshaw Communications

JUNE 2, 2016

For early stage companies, it may be advisable to have a healthy mix of paid and earned media on key social platforms, due to precise targeting ability as well as lower costs in comparison to traditional outlets. The post 8 Things Your Competitors Can Teach You About PR appeared first on Crenshaw Communications. What are they missing?

Conference 120

Conference Comparison Leadership Instagram 120

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Beyond PR

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Read question 4.

Comparison 66

Comparison Study Retail Financial 66

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is the most important lesson about communication you’ve learned throughout your career with PHG Consulting?

Tourism 120

Tourism Travel Conference Crisis 120

Beyond PR

MAY 22, 2018

On more advanced platforms like Cision Communications Cloud® , you can set up regular email alerts for your searches and create informative analytic reports for your clients. Asking these types of questions and understanding what outlets typically publish will give you more direction when you craft pitches. how their beat evolves.

Media 71

Media Pitching Social Media Report 71

NewsWhip

APRIL 29, 2021

The Super League was pitched as a midweek European club competition, separate from UEFA’s Champions League and Europa League. This post saw 35.2k “love” reactions in comparison to only 464 “angry.”

Crisis 114

Crisis Sports Media Facebook 114

Communications Conversations

APRIL 20, 2016

Much different than they were 16 years ago (wanted to keep it to 2000 for comparisons). And sure, the PR world has adapted the way they pitch and work with the media. When was the last time you heard a PR person pitching Upworthy? I actually pitched them to run these very blog posts a couple years ago. To varying degrees.

Media Relations 60

Media Relations Media Comparison Pitching 60

Sword and the Script

JUNE 4, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Pitches should be personal and relevant. The survey said the important part of a pitch are: personalized for a report (43%); and relevant to their coverage (34%) and timely (10%).

Software 101

Software Reddit Marketing Survey 101

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 15, 2022

At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. One format will be a fixed fee for a short period.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

Sword and the Script

JANUARY 12, 2021

For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. In other words, multimedia can help communicate to a reader a reason to stick around and read your release. Again, that comparison post I link to above is instructive.

Financial 89

Financial Video Survey Google 89

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? Don’t just glance over their website, read their content and determine whether the information your pitching to journalists is suitable and relevant. The reason?

Media 48

Media Comparison Video Education 48

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

APRIL 25, 2018

Imagine this: You’ve done your research, have the name and position of the correct decision maker/influencer to reach out to, have drafted your perfect pitch, but… Their email address is nowhere to be found. Yes, email is the classic way to communicate, but it’s not the only one. But don’t worry! Method 3: Social selling.

LinkedIn 96

LinkedIn Web Tools Google 96

Sword and the Script

JANUARY 5, 2016

A comedy out of crisis communications. Content is not a channel, and it can’t be siloed in the way social media, communications, media search or email can exist in relative isolation.”. Press releases also provide the important background reporters need after reading the email pitch that initially hooks them.

Banking 60

Banking Marketing Wireless Advertising 60

Beyond PR

JUNE 3, 2016

Collaboration between PR and IR can be critical to presenting a cohesive brand message, and an integrated communications strategy allows both teams to demonstrate corporate value to all audiences. Weathering an economic storm is an instance where IR must take the communications lead,” he says. This is a mistake.

Comparison 40

Comparison Financial Internal International 40

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

NOVEMBER 19, 2017

The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. Organisations need to communicate in the spaces where their publics do. Post-truth communication ranges from blatant b t to data that can be manipulated and spun to suit a story.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. Also, please read the Pitches! I’m pretty sure it will resonate with the CEO too.

Case Study 117

Case Study Software Data Web 117

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. It’s free, why not give it a go now?

Tools 136

Tools Publicity Measurement SEO 136

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. So, you need a strategy for Facebook that’s much more oriented towards communicating with the public. And now we will talk about social media.

Data 78

Data Media Analytics Energy 78

Sword and the Script

JULY 9, 2019

I tried it for this post, and it’s telling me the average open rate for all industries is 37% and it’s 28% for PR and communications. But by all means, take the space you need to effectively communicate an idea. Email open rate comparison tool by HubSpot. Please read the Pitches! b) The best time to send an email?

Study 92

Study Marketing Data Analysis 92

Sword and the Script

NOVEMBER 12, 2019

Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. I checked the 2019 Q2 and Q3 earnings call transcripts and the most recent 10-Q to see if Gartner hinted at revenue or performance of their review sites and they do not. It appears to the bundle it under the broad category of research.

Software 17

Software B2B Marketing Data 17