Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. Online advertising has changed.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. Also, please read the Pitches! I’m pretty sure it will resonate with the CEO too.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. TrustRadius was founded in 2021, and as its namesake suggests, focuses on the veracity of reviews.

Software 17

Software B2B Marketing Data 17

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. So, you need a strategy for Facebook that’s much more oriented towards communicating with the public. And now we will talk about social media.

Data 78

Data Media Analytics Energy 78

Sword and the Script

JULY 9, 2019

I tried it for this post, and it’s telling me the average open rate for all industries is 37% and it’s 28% for PR and communications. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. But by all means, take the space you need to effectively communicate an idea. Email open rate comparison tool by HubSpot.

Study 95

Study Marketing Data Analysis 95

Stephen Waddington

NOVEMBER 19, 2017

The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. Organisations need to communicate in the spaces where their publics do. Post-truth communication ranges from blatant b t to data that can be manipulated and spun to suit a story.

Publicity 164

Publicity Ethics Data Community 164