Onclusive

DECEMBER 6, 2021

Just having media monitoring in place is no longer sufficient for PR and communications success. Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image. Media monitoring must be comprehensive.

Media 370

Media Comparison Software Enterprise 370

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. User in Public Relations and Communications. Enterprise (> 1000 emp.).

Technology 195

Technology Comparison How To Software 195

PRSay

OCTOBER 22, 2021

By comparison, the overall U.S. 20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. “We 20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. president of the Americas for FleishmanHillard International Communications in San Francisco. “We

Communications 123

Communications Comparison Energy Employee 123

PR Job Coach

OCTOBER 24, 2014

Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. Should We Let Go Of Internal Communications? Here are some reasons why.

Internal 139

Internal International Communications Employee 139

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? How about the media, bloggers or influencers? Anyone use it?

Software 0

Software Comparison Media System 0

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

MARCH 12, 2024

By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.” The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return.

Marketing 136

Marketing Survey Study Comparison 136

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. What metrics are communicators tracking? On donations?

Measurement 116

Measurement Communications Survey Web 116

Onclusive

JUNE 8, 2022

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” Our panel of communications and data experts will reveal which media attributes – such as publication authority, reach, article relevance, brand sentiment and reader engagement – are key to driving action from your audience.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

Negative news content in comparison. Stuart Soroka Professor of Communication Studies and Political Science, and Faculty Associate in the Center for Political Studies at the Institute for Social. We’ll also discuss how this data can help you improve your communications performance. on negative information. attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

Onclusive

DECEMBER 10, 2020

It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives. Director, Global Corporate Communications, Mimecast. There are some themes across Onclusive customers that we will share here.

Media 195

Media Software Analytics Measurement 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

APRIL 10, 2023

Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers. Any gaps or inconsistencies should be identified.

Consumer 88

Consumer Brand Branding Ethics 88

Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Comparability, achieved through adherence to frameworks and the provision of metrics and comparisons, alongside accuracy in detailing indicators and methodologies, enhances the report’s credibility.

Report 59

Report Comparison Data Corporate 59

PR in High Definition

FEBRUARY 27, 2023

A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. To make this measurement a fair comparison, you need to look at universal reputation metrics. </strong> appeared first on Firefly Communications. So, who do you admire?

Reputation 62

Reputation Comparison Measurement Engineering 62

Ishmael's Corner

FEBRUARY 10, 2015

On the visual storytelling side, the classic contrast immediately comes through: One of our clients, Alcatel-Lucent, put contrast to good use in communicating its vision as it embarked on a turnaround plan. While not exactly the same thing, a comparison can also insert a fresh wrinkle into a story. Broccoli rabe. Mustard greens.

Storytelling 60

Storytelling Comparison Communications Journalism 60

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. Some types of props always help to communicate a message. However, done right, props can captivate an audience.

Comparison 147

Comparison Twitter Newspapers Communications 147

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. Jennifer sat down with me to discuss her PR career thus far, the differences in communicating across cultures, and the importance of analytics in driving PR strategy.

Travel 166

Travel Comparison Analytics Financial 166

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Read question 3. Question 5 coming soon.

Infographics 120

Infographics Comparison Retail Study 120

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. Analyze success rates and other metrics based on reader engagement.

Software 199

Software Analytics Customer Service Comparison 199

NewsWhip

NOVEMBER 22, 2023

Furthermore, the option to export data in formats like PowerPoint, PNG, or CSV makes sharing these insights seamless, fitting perfectly into any communication strategy. Ideal for event analysis, competitor comparisons, and monitoring the impact of campaigns or crises. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Media 113

Media Comparison Radio Sports 113

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

It gives them an opportunity to present their content as a “walled garden” that is high quality and brand-safe by comparison. The post 3 PR Takes On YouTube’s Brand Safety Scandal appeared first on Crenshaw Communications. Premium digital publishers also benefit from the scandal.

YouTube 130

YouTube Brand Branding Comparison 130

Doctor Spin

NOVEMBER 29, 2023

link] Beyond cognitive dissonance, Festinger contributed significantly to social comparison theory and the study of social influence and group dynamics. His social comparison theory suggests that people evaluate their abilities and opinions by comparing themselves to others, especially when objective benchmarks are unavailable.

Wikipedia 52

Wikipedia Comparison eBook Study 52

Presspage

JUNE 16, 2023

In this post, we explore the current capabilities of AI and look at the predictions about AI and its future for Investor communications. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability. After all, corporate communications is no longer about sending press releases.

Financial 78

Financial System Ethics Data 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. PR teams need to conceive inspiring ideas to communicate alignment with its audience. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

Think about visual comparisons to unrelated but analogous activities, like landing a plane or looking for “a polar bear in a snowstorm.” The post PR Tips On Being A Quotable Media Resource appeared first on Crenshaw Communications. Think about filling a hole; what’s missing or overlooked in the industry conversation?

Resources 149

Resources Media Interviews Comparison 149

PR Fuel

MAY 5, 2022

For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. Also, “news release” is a newer term in comparison to “press release” when it comes to how long the term has been in use.

Small Business 91

Small Business Comparison Writing Reputation 91

Doctor Spin

NOVEMBER 30, 2023

This is also true for communication; most people would rather do anything to avoid processing conflicting information—whether the uncomfortable information is true or not. Please support my blog by sharing it with other PR- and communication professionals. Cognitive dissonance shapes our beliefs and decisions.

Handbook 52

Handbook Journalism Comparison eBook 52

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Good crisis communications teams stay prepared for these kinds of events.

Brand 148

Brand Branding Sports Crisis 148

PR for Anyone

FEBRUARY 21, 2024

Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison. Open communication and dialogue with children about their online experiences are crucial. She recommends delaying access until later in high school if possible.

Exercises 130

Exercises Social Media Television Comparison 130

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Behaviour change, internal communications, online events, training design and voice technologies are in huge demand.

Agency 122

Agency Creativity Marketing Government 122

Landis PR

JUNE 7, 2021

There is a permanent imprint of your body on the sofa that would make a chalk outline at a crime scene pale in comparison. There is nothing to watch because you binged every TV series made.

Travel 98

Travel Hotels Comparison Meeting 98

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

PR 20/20

JANUARY 9, 2023

Understanding the buyer’s journey not only provides your team with a clearer picture of customers’ wants and needs, but also enables your team to communicate better with potential customers. Comparison guides, case studies, testimonials, webinars, and pros and cons articles. Benefits of understanding the buyer’s journey.

Comparison 87

Comparison Resources eBook Case Study 87