Beyond PR

MAY 22, 2018

On more advanced platforms like Cision Communications Cloud® , you can set up regular email alerts for your searches and create informative analytic reports for your clients. Asking these types of questions and understanding what outlets typically publish will give you more direction when you craft pitches. how their beat evolves.

Media 71

Media Pitching Social Media Report 71

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Use facts, examples and comparisons for clarity.

Pitching 89

Pitching Comparison Writing Radio 89

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.

Pitching 88

Pitching Media System Tools 88

Sword and the Script

OCTOBER 8, 2019

There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. Leads to a reputation for thought leadership. b) Integrated marketing. So how do you make the case in the interim?

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Communications Conversations

APRIL 20, 2016

Media share news differently now. Media create news differently now. Media are different. Much different than they were 16 years ago (wanted to keep it to 2000 for comparisons). And sure, the PR world has adapted the way they pitch and work with the media. To varying degrees. What about Upworthy?

Media Relations 60

Media Relations Media Comparison Pitching 60

Stephen Waddington

NOVEMBER 19, 2017

My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts. The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164