Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 119

Case Study Software Data Web 119

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies.

Conference 36

Conference Journalism Web Comparison 36

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. We’ve also speeded thing ups so you can access results faster than ever.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things. A great data divide.

Marketing 198

Marketing Content Marketing Data Social Media 198

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. Since nos.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 88

Pitching Media System Tools 88

Sword and the Script

NOVEMBER 12, 2019

TrustRadius is considered one of the most trusted customer review platform for business technology. Capterra got started by focusing on marketing technology ( martech ), like customer relationship management (CRM) and marketing automation, where there is a dizzying array of options. Commentary: An article on Pulse 2.0

Software 17

Software B2B Marketing Data 17

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example.

Tools 162

Tools Media Software Analysis 162

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. Talking Points. Agency of the future | Jump to text. Understanding the audience | Jump to text.

Data 78

Data Media Analytics Energy 78

Sword and the Script

JULY 9, 2019

I tried it for this post, and it’s telling me the average open rate for all industries is 37% and it’s 28% for PR and communications. In the software and technology market, iContact says educational subject lines are best and does not recommend subject lines that aim to “create a sense of urgency.” Please read the Pitches!

Study 100

Study Marketing Data Analysis 100

ImPRessions - Crenshaw Communications

AUGUST 31, 2021

Theranos claimed to have devised a technology that offered ultra-sophisticated diagnostic testing based on a single pinprick of blood. Anyone who works in PR with high-growth technology businesses knows that the media are eager to cover women founders. The implications – and potential PR angles – were irresistible.

Comparison 203

Comparison Healthcare Technology Course 203

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 108

Software Reddit Marketing Survey 108

Stephen Waddington

NOVEMBER 19, 2017

The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. Organisations need to communicate in the spaces where their publics do. The skills, technology and workflow used in media and public relations are converging. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164