PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch. I joke, but it’s not easy on either party.

Agency 48

Agency Pitching SEO Comparison 48

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? .

Infographics 153

Infographics Comparison Study Retail 153

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

AUGUST 31, 2021

.” One female founder of a health testing company said that she was linked to Holmes so frequently that her advisors suggested she dye her naturally blond hair a darker color , presumably to stop the damaging comparison. But there’s no denying the Theranos story is about the credulity of journalists in the tech sector.

Comparison 203

Comparison Healthcare Technology Course 203

OnePitch

APRIL 26, 2022

She covers new products, product comparisons, deals, and how-tos. During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. We do product comparisons. Her Thoughts on Pitches. [00:06:09] 00:03:11] MM: Sure.

Comparison 52

Comparison Pitching Meeting YouTube 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine. Tiny Pitch is meant to not only simplify the news release, but also create an experience that’s crisp, clean and has more impact.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones.

Film 180

Film Small Business Pitching Comparison 180

Waxing UnLyrical

DECEMBER 28, 2011

I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.”. I guess Lady Luck is smiling on me , because the bad pitches continue. Since nos.

Pitching 89

Pitching Interviews Comparison Writing 89

PR Fuel

MAY 5, 2022

For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. Also, “news release” is a newer term in comparison to “press release” when it comes to how long the term has been in use.

Small Business 91

Small Business Comparison Writing Reputation 91

Bianchi Biz Blog

AUGUST 8, 2022

I imagine stories in the manufacturing technology world will always be tame by comparison, and while I miss the insanity of the video game industry, it’s nice to write on a practical topic. What advice do you have for PR people that want to pitch you? In the age of COVID it’s been a particular blessing.

Technology 93

Technology Meeting Media Analytics 93

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. I also took a quick look at media relations and pitching, to see what search trends looked like there. The results surprised me.

SEO 100

SEO Comparison Content Marketing Trends 100

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

The Resolution Blog

AUGUST 11, 2015

Your content by comparison may take some time to vault itself into these hallowed positions. And by comparison, your own content isn't likely to oust them soon. Every PR knows that creating a great story pitch that a journalist will even give 2 seconds of attention to is tricky enough. Do you quadruple your SEO budget?

SEO 120

SEO Comparison Handbook Google 120

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Visualize Stories.

How To 84

How To Pitching Survey Comparison 84

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 85

Pitching Media System Tools 85

Flack's Revenge

MARCH 8, 2022

Superforecasters use “comparison classes” and adopt “outside views;” they examine benchmarks to see how other similar situations played out. Why is it so important to make accurate predictions in tech, and for PR to try to guess correctly too? Just think about it.

Technology 156

Technology Comparison System Enterprise 156

Sword and the Script

JUNE 7, 2022

There’s no mention of salary comparisons, which is a long-standing issue in PR. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We We continue to see counterintuitive pitching success for Friday in our research on PR email pitches,” says Propel in a post about pitching on Fridays. “In

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. The company pitches this as a way to organize your monitoring results. For example, I applied a filter to change the search results to only those where the “T” in tenable is capitalized.

Tools 82

Tools Comparison Media System 82

Cision

APRIL 29, 2015

For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Cision

MAY 11, 2015

What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. Once I started pitching, reporters latched onto the ’2 Guys Started A Bitcoin Company’ angle, and the ’2 Guys’ also started trending on Reddit and other social platforms.

Reddit 120

Reddit Social Media Comparison Pitching 120

Sword and the Script

OCTOBER 8, 2019

Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. If you spend $3,000 per month and get 7,000 visitors that works out to about.43 43 cents per click.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Sword and the Script

JULY 20, 2021

Comparisons between solution types. Pitch your content to industry publications to ensure the right people see your message. Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape. Pricing information.

B2B 172

B2B Company Marketing SEO 172

Communications Conversations

APRIL 20, 2016

Much different than they were 16 years ago (wanted to keep it to 2000 for comparisons). And sure, the PR world has adapted the way they pitch and work with the media. When was the last time you heard a PR person pitching Upworthy? I actually pitched them to run these very blog posts a couple years ago. To varying degrees.

Media Relations 60

Media Relations Media Comparison Pitching 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We know they are rare in comparison and that is what makes them so important to acknowledge. 2017 PR Takeaways. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

NewsWhip

APRIL 29, 2021

The Super League was pitched as a midweek European club competition, separate from UEFA’s Champions League and Europa League. This post saw 35.2k “love” reactions in comparison to only 464 “angry.”

Crisis 114

Crisis Sports Media Facebook 114

ImPRessions - Crenshaw Communications

JUNE 2, 2016

For early stage companies, it may be advisable to have a healthy mix of paid and earned media on key social platforms, due to precise targeting ability as well as lower costs in comparison to traditional outlets. Use of a paid media amplification service like Taboola can also be a budget-friendly way to amplify branded content.

Conference 120

Conference Comparison Leadership Instagram 120

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Author Bradley H.

Comparison 66

Comparison Study Retail Financial 66

Mark My Words

APRIL 21, 2017

We will see things that read like manifestos, that sound like pledges, that look like pitches to the nation. In analysing how it is Labour’s 2015 message didn’t resonant as powerfully as hoped US strategist David Axelrod summarised the party’s pitch as ‘vote for us and get a washing machine’.

Comparison 60

Comparison Radio Retail Interviews 60

Beyond PR

MAY 22, 2018

Asking these types of questions and understanding what outlets typically publish will give you more direction when you craft pitches. This will help establish comparison points. Understanding your target outlets and the reporters you need to pitch to is one of the first steps in successful media relations.

Media 71

Media Pitching Social Media Report 71

Cision

DECEMBER 22, 2016

An easy comparison is social media. Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT.

Tourism 120

Tourism Travel Conference Crisis 120

Bad Pitch Blog

APRIL 24, 2007

One thing’s for sure, the pitch is smart and creative. The site even provides you with lyrics to the song, a favorite character poll, a trivia quiz and a side by side comparison of the city’s skyline in the show’s opening credits with a view of the city today (a lot has changed).

Pitching 40

Pitching Comparison Radio YouTube 40

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

JUNE 4, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Pitches should be personal and relevant. The survey said the important part of a pitch are: personalized for a report (43%); and relevant to their coverage (34%) and timely (10%).

Software 100

Software Reddit Marketing Survey 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170