Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Read question 4.

Infographics 153

Infographics Comparison Study Retail 153

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones.

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

JUNE 4, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Pitches should be personal and relevant. The survey said the important part of a pitch are: personalized for a report (43%); and relevant to their coverage (34%) and timely (10%).

Software 108

Software Reddit Marketing Survey 108

Cision

MAY 11, 2015

Mercy is a public relations manager at Belle Communications , freelance writer and communications director for the DC chapter of ColorComm. What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. Up next is Mercy Chikowore. Click here for details!

Reddit 120

Reddit Social Media Pitching Comparison 120