Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 176

Reddit Software B2B Technology 176

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. We need contrary talent that lives our brand values. Here are the notes from a recent brainstorm. It’s an issue of demographics.

Pitching 79

Pitching Agency Creativity Guidelines 79

Shift Communications

JULY 26, 2022

The post Is Your Brand Messaging Recession-Ready? For companies outside of workplace tech and services, lines of messaging around the recession will look different but still be important. appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 78

Brand Branding SEO Employee 78

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Once you’ve established that, then pitch a reporter, he continues. They found a way to bring what was happening at the time into their brand,” she says.

Pitching 120

Pitching Policies Ethics Mobile 120

5W PR

APRIL 22, 2024

Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. The fintech sector is rapidly changing the game. Transparency is also crucial for building trust.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.” We’ve noticed a lot of trades are searching for new content and gladly accept pitching content.”

Report 103

Report Automotive Media Local 103

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader. Don’t make research a sales pitch. This is natural.

B2B 147

B2B Data Retail Survey 147

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 98

Media Nonprofit Pitching Analytics 98

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between.

Meeting 73

Meeting Automotive Engineering Journalism 73

Cision

JULY 8, 2016

The average person spends more than four hours browsing the internet each day…and that doesn’t include time spent on mobile. How can brands ensure their target audiences see and consume their content? Getting noticed requires earning readers’ trust, and 90 percent of them trust influencers more than they’ll ever trust your brand.

Case Study 192

Case Study How To Media Pitching 192

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 88

Automotive Pitching Meeting Healthcare 88

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. The opportunity to work on many clients and brands at an agency is excellent career groundwork for whatever may come next, whether that’s a client-side post or even an entrepreneurial venture. Career mobility.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Ninety-three percent of journalists still prefer to receive pitches via email. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

AUGUST 18, 2015

Pitch and promote your podcast to grow your reach. According to data from Pew Research , more than 60 percent of podcast listeners use their mobile devices to tune in to new episodes. As a result, first determine whether you’ll need to cater to this increasing mobile crowd. Know Who Your Listeners Are.

Software 120

Software Mobile Content Marketing Tools 120

Business Wire

MARCH 22, 2017

We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation. Build a brand that represents you, the authentic you. Brands need to protect their credibility. Alfred Edmond Jr., No words needed.

Social Media 150

Social Media Trends LinkedIn Media 150

Shift Communications

DECEMBER 12, 2022

The cool thing about this campaign is that the tactics and spend are super accessible to brands of any size, but the practicality didn’t limit the impact. We also hosted a really engaging in-person Fall WellBEEing Media Event, with delicious honey-soaked appetizers, themed cocktails, a DIY beauty bar and mobile skin treatments on site.

Marketing 78

Marketing Mobile System Instagram 78

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Long-form content bolsters authority. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy. If you are interested in contributing please read these guidelines. .

B2B 175

B2B Company Marketing SEO 175

Cision

MARCH 15, 2016

Thanks to the Internet, all brands have a voice. Help your brand stand out with Cision’s “ 6 Steps for Harnessing Real-Time Influence.” The free tip sheet has the insights needed to reach, engage and mobilize your audience by collaborating with the people who already have their trust and attention: influencers.

Mobile 120

Mobile Trends Creativity Pitching 120

Cision

MARCH 16, 2016

So where do you begin in engaging influencers who could write about your brand or quote you in an article? What This Gets You: Don’t expect overnight that a journalist will prance your way and decide to do a front-page feature on your brand. Journalists can smell a PR pitch, even if you’re not yet giving it. Send them my way!”

How To 120

How To Energy Print Mobile 120

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. So how can your brand share its side of the story? Ready to prepare an active strategy?

Crisis 120

Crisis Tourism Crisis Management Energy 120

Cision

OCTOBER 26, 2015

Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles. Get better acquainted with your contacts with the newly designed contact pages.

Print 120

Print Software Mobile Writing 120

PRSay

OCTOBER 14, 2019

Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app. Deloitte reports 80 percent of organizations worldwide have had to mobilize their crisis management teams at least once in the past two years. Brand loyalists loved the campaign and shoe sales went up. Every moment counts.

Crisis 85

Crisis Crisis Management Training Mobile 85

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

APRIL 7, 2016

Instant Articles ultimately aims to speed up load times on mobile devices by opening the articles users want to read in fewer clicks. Tip: First, ensure your brand’s website is mobile friendly. Instant Articles’ emphasizes faster load times, so you’ll want to ensure your brand has updated its website to reflect this trend.

Facebook 120

Facebook Media Trends Mobile 120

Shift Communications

FEBRUARY 23, 2017

Reporters need to understand how to connect the dots between your brand and other broader issues and narratives that they already cover. Bylines are an incredibly effective tool for ginning up attention around your brand while corporate news is slow. Never underestimate the power of a good byline. Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Landis PR

FEBRUARY 21, 2022

Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . Personalize pitches to each reporter/editor. .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

SEPTEMBER 10, 2019

4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?” 6) More, but not most, senior marketers inclined to mix brand and politics. While the vast majority – 73% – are not inclined to mix brand and politics.

Survey 98

Survey B2B Marketing Trade Shows 98

Cision

APRIL 27, 2016

Your audience wants to interact with your brand in new and unexpected ways. Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. How do you approach public relations for entertainment brands versus other types of brands?

Real Estate 120

Real Estate Television Technology Agency 120