Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips. Q: What’s the current role of mobile and social on newsrooms?

Mobile 120

Mobile Print Trends Twitter 120

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. I love a good study–viewership habits (mobile/linear/SVOD), etc. What advice do you have for PR professionals trying to pitch you? Do you accept pitches via social media?

Pitching 120

Pitching Internal International Mobile 120

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Journalists already have to juggle and master information management – especially when you consider that many are receiving over 100 pitches a day. Watch word counts.

Pitching 54

Pitching Media Media Relations Writing 54

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Here are the notes from a recent brainstorm.

Pitching 79

Pitching Agency Creativity Guidelines 79

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

I feel like I learn something new every day, whether it’s about an amazing client campaign, insights from the AI committee, or just chat about the latest new business pitch. It all translates into greater mobility and opportunity for our team and a deeper offering for clients.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage. Do not hang up when the news is bad.

Pitching 120

Pitching Policies Ethics Mobile 120

ImPRessions - Crenshaw Communications

MAY 25, 2021

Mobility, mobility, mobility – those are the three reasons many people start off at a smaller firm. But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings.

Agency 361

Agency Mobile Meeting Sports 361

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. PR tech briefs and mentions Mobile app for Notified PR platform. Notified says it rolled out a mobile app for this platform that is available to customers on iOS and Android. It was a very humbling experience. It was fairly routine during my tenure too.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

Go mobile – This one’s a no-brainer. Download the Slack mobile app for iOS and Android. Slack’s mobile app should always be at your fingertips. Share webpages faster – Often, PR pros will want to share an article with the team to discuss how to create new reactive pitches based on news.

Mobile 310

Mobile Meeting Customer Service Survey 310

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

Bianchi Biz Blog

SEPTEMBER 21, 2023

So, unfortunately for automotive suppliers and mobility technology companies, most of the journalists are not attending to cover automotive and vehicle technology suppliers. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providersface intense competition for journalists’ attention.

Technology 93

Technology Automotive Mobile Interviews 93

Cision

APRIL 24, 2015

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Yet in March, one by one, every major tech event announced a postponement or cancellation, from SXSW to Mobile World Congress to Cannes Lion – which initially postponed before fully canceling 2020 just last week. Now that all tech and other events have been nixed , what do speakers bureau managers do?

Conference 284

Conference How To Trade Shows Leadership 284

Bianchi Biz Blog

FEBRUARY 29, 2024

Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.” By providing everything upfront – who they can talk to, data, visuals, links to relevant content – your media pitch becomes a better olution for today’s busy reporters. And in the meantime, keep pitching for those valuable earned media hits!

Report 101

Report Automotive Media Local 101

5W PR

APRIL 22, 2024

Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. PR professionals can pitch interesting stories to journalists, focusing on the brand’s innovative solutions, customer testimonials, and positive contributions to the financial landscape.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Many consultants with mobility limitations can work remotely and will no longer need to deal with the challenges of long daily commutes. . In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed.

How To 315

How To Employee Training Interviews 315

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: A simple way to get your story or product picked up by the media, is pitching something that is valuable to that particular media outlet’s audience and paying attention to that particular news outlet and what they cover. Doing a bit of research before you pitch a story can help make it easier to get the YES.

Hotels 130

Hotels Pitching Fashion Travel 130

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

Pitching 62

Pitching Mobile Examples Study 62

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

JULY 10, 2023

What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. To my point above: a pitch really has to drive home why this thing matters to people. I get a lot of “Write about this startup!” Any pet peeves with PR people?

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

AUGUST 9, 2021

I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News. What advice do you have for PR people that want to pitch you? Pitch features with good people within companies, not just products.

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore.

Automotive 84

Automotive Report Meeting Radio 84

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. For B2B tech brands, walking that line is important. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors.

Meeting 82

Meeting Automotive Media Transportation 82

Waxing UnLyrical

AUGUST 12, 2011

This may be the crown jewel in my Wall of Shame for bad pitches thus far. I specialize in articles related to the internet, satellite TV, mobile broadband, 4G LTE and mobile phones. Note what I’ve bolded … Hi. Would you be interested in me writing a free article for your site? Let me know if this sounds of interest?

Pitching 73

Pitching Mobile Writing Social Media 73

Bianchi Biz Blog

FEBRUARY 20, 2023

I started writing for my college newspaper and freelancing in 1984 and got my first full-time editorial job in 1988 right out of college, as editor for Installation News (now Mobile Electronics ) at Bobit Publishing. What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover.

Automotive 85

Automotive Meeting Media Mobile 85

Cision

JULY 8, 2016

The average person spends more than four hours browsing the internet each day…and that doesn’t include time spent on mobile. Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch.

Case Study 192

Case Study How To Media Pitching 192

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

MARCH 31, 2022

In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Though they might like to, most journalists don’t have time to sift through all the pitches they get … or to vet new, unproven sources. deliver value?

Automotive 77

Automotive B2B Pitching Agency 77

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 99

Media Nonprofit Pitching Analytics 99

Bianchi Biz Blog

JUNE 5, 2023

What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). Also, please do not take this profile as license to pitch me indiscriminately. Do your research on FreightWaves and what we cover. I do not typically write about cars or passenger vehicle trends.

Meeting 75

Meeting Automotive Media Transportation 75

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 87

Automotive Pitching Meeting Healthcare 87

ImPRessions - Crenshaw Communications

JULY 17, 2017

Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Mobile is still growing. PRs have long been aware that the content we create is increasingly consumed on mobile devices. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. Ultimately smart PR strategists get to know their clients so well that they can size up a media opportunity, pitch it with aplomb and seamlessly work to make it happen.

Publicity 256

Publicity Brand Branding Storytelling 256

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? What advice do you have for PR people that want to pitch you? Look up our coverage before you pitch to ensure Automotive News is a good fit and personalize the pitches. I don’t want the same story as everyone else.

Automotive 77

Automotive Meeting Report Insurance 77