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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

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App culture: Consumers’ perspectives on branded mobile notifications

Agility PR Solutions

According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.

Mobile 147
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CX appeal: Consumers want brand relationships with benefits—when it comes to brands’ mobile apps, they want to feel the love

Agility PR Solutions

Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re willing to share their personal details with their favorite brands, but first they want to be wooed. So what are they looking for in a prospective brand partner? Flowers and chocolate?

Mobile 101
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Stay connected, stay private: Exploring the world of mobile proxies

Agility PR Solutions

Among them is a mobile proxy server that routes internet traffic through mobile requests. Hence, in this guide, we will explore the world […] The post Stay connected, stay private: Exploring the world of mobile proxies appeared first on Agility PR Solutions.

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The future of mobility: Why EV brands need to have the loudest voice

Agility PR Solutions

The post The future of mobility: Why EV brands need to have the loudest voice appeared first on Agility PR Solutions. Mrs. Stratton’s comments have received criticism from […].

Mobile 147
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4 tips for successful mobile PR campaigns

Agility PR Solutions

Even when they do attempt mobile advertising, their methods don’t transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. Page speed Mobile users of today have very high standards for websites they’ll willingly browse, […].

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Meet the latest Socially Mobile class of 2022

Stephen Waddington

Socially Mobile helps practitioners step up as managers and increase their earning potential. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What's your highlight of the Socially Mobile programme?

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