Landis PR

APRIL 1, 2024

While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. Currently, there are three main mediums where we see synthetic manipulation and disinformation coming into play: images, video and voice.

Conference 59

Conference Technology Training Customer Service 59

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. The Growth of Video on Twitter. They are now at around $16.

Twitter 235

Twitter Customer Service Web Facebook 235

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 87

Social Media Media Mobile SEO 87

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Beyond words: adding multimedia to story pitches.

Trends 127

Trends Pitching Twitter Nonprofit 127

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories. Live video.

Social Media 156

Social Media Trends Media Instagram 156

Beyond PR

APRIL 19, 2018

Creating awareness for a brand has always been a challenge. Considering that 70 percent of millennial consumers are influenced by the recommendations of their peers , it’s no wonder why. Considering that 70 percent of millennial consumers are influenced by the recommendations of their peers , it’s no wonder why.

Video 63

Video Marketing Creativity Consumer 63

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. 10 Ways Brands Create Contagious Content.

Brand 100

Brand Branding Pinterest YouTube 100

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

APRIL 21, 2021

And every day they struggle to access content and communications from brands and organisations of all kinds. The Communication Access Symbol with underpinning training and standards, was created for businesses, organisations and consumers by the Royal College of Speech and Language Therapists. They are excluded by default or by design.

Guidelines 136

Guidelines Communications Tools Case Study 136

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. The video stories are shared on all other social channels. It’s all about video.

B2B 170

B2B Social Media Media Education 170

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. Facebook native video. For PR pros wanting more brand visibility?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Especially in the high-tech area, long meandering phrases loaded with jargon can make a reader move on to cat videos. Emphasize active over passive voice.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. How can brands keep up?

Communications 253

Communications Data Local Survey 253

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories. Live video.

Social Media 61

Social Media Trends Media Instagram 61

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Pepper in videos and images to pique interest. You can include informational articles, product comparisons, videos, special offers, et cetera. You can also create email templates for common customer service inquiries, such as: Where’s my product?

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Each mention shows the accompanying video and most of these show Brady’s ‘shot of the match’ and the Under Armour logo on his shirt.”

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Hence, the popularity of paid social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Waxing UnLyrical

FEBRUARY 24, 2016

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Customer Service. Visual Chat session. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms.

Video 149

Video Case Study Agriculture B2B 149

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Sword and the Script

MARCH 3, 2015

It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. to in-store video and eye-tracking tools. Whether it’s the 140 character limit on Twitter, or a comment which reads TLDR, simplicity spells success in customer service, and customer service is good marketing.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Deirdre Breakenridge

OCTOBER 20, 2015

Doing these things are “time consuming” if you want to think that way. How has your PR education prepared you for your career? I have to say that the real PR education for me started after I earned my doctoral degree in PR. However, the benefits far outweigh the time invested.

Education 150

Education Training Course Social Media 150

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Looking to build brand awareness? With the right audience data, Facebook advertising can get your brand in front of your targets. Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Stephen Waddington

DECEMBER 30, 2019

These devices have provided the means for consumers to connect to the internet wherever and whenever. The use of social platforms and the creation of content, notably video, are both up year-on-year. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 5, 2015

Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”. Capability to create one-to-many video montages with a 24-hour expiry (“My Story”). Text and video chat capabilities. Do customer service on Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues. Though it may be an opportune time for some brands to take a stand on relevant issues, many choose to remain neutral on hot-button topics, and understandably so.

Brand 136

Brand Branding Advertising Advertising 136