Cision

MAY 3, 2016

People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. How much of that content references your brand or industry? Branded Mention Volume. Unbranded Mention Volume.

Brand 120

Brand Branding Software Nonprofit 120

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. This can include news articles, blogs, and videos.

Google 90

Google Publicity Customer Service Web 90

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Here are some of the videos we have delivered over the last twelve months: Goldsmiths – The Gift of Giving Video.

Case Study 48

Case Study Video Study Film 48

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Use branded hashtags to aggregate UGC.

How To 78

How To Community Customer Service Tools 78

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. The Growth of Video on Twitter. They are now at around $16.

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. People were truly talking with brands (and other people).

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Landis PR

APRIL 1, 2024

While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. Currently, there are three main mediums where we see synthetic manipulation and disinformation coming into play: images, video and voice.

Conference 59

Conference Technology Training Customer Service 59

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Consumer 120

Consumer Video Customer Service Twitter 120

Burrelles Fresh Ideas

MAY 14, 2024

Provide Subtitles, Closed Captioning or Transcripts Video subtitles, captions and transcripts help to make video content more accessible to a large audience, including people with hearing impairments and other disabilities. Subtitles are used to translate the speech from the video to text. Don’t forget to add relevant keywords.

Social Media 93

Social Media Media Video SEO 93

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Beyond words: adding multimedia to story pitches.

Trends 128

Trends Pitching Twitter Nonprofit 128

Communications Conversations

SEPTEMBER 3, 2019

Facebook is pushing Groups now, as exhibited by the promotional videos like this. Which begs the question: How can brands be a part of this shift to groups on Facebook? Sure, the easy answer is for brands to start groups of their own. There are going to be opportunities for brands to create and facilitate groups.

Groups 68

Groups Brand Branding Facebook 68

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories. Live video.

Social Media 156

Social Media Trends Media Instagram 156

Stephen Waddington

DECEMBER 2, 2019

The use of social platforms and the creation of content, notably video, are both up year-on-year. It’s indicative of the fact that outside of customer service social media engagement has largely become a paid activity. Video-based content has increased in importance since last year and is up from 49%.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Beyond PR

APRIL 19, 2018

Creating awareness for a brand has always been a challenge. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author answers this question and offers a solution. Check out the video or read the transcript below. Standing out in a sea of noise has become incredibly difficult.

Video 63

Video Marketing Creativity Consumer 63

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. 10 Ways Brands Create Contagious Content.

Brand 100

Brand Branding Pinterest YouTube 100

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). When you make a video, it’s an advertisement.

Community 79

Community Customer Service System Guidelines 79

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. The video stories are shared on all other social channels. It’s all about video.

B2B 170

B2B Social Media Media Education 170

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. Facebook native video. For PR pros wanting more brand visibility?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Stephen Waddington

APRIL 21, 2021

And every day they struggle to access content and communications from brands and organisations of all kinds. Anyone who undertakes free online training on accessible face-to-face, telephone and online customer service will earn the right to display the symbol - demonstrating they have all their customers’ needs close at heart.

Guidelines 136

Guidelines Communications Tools Case Study 136

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

5W PR

DECEMBER 26, 2019

Production company Disciple Media said they’re building community around their brand in response to clients who want to feel a sense of belonging.High-touch community building, privacy and security were cited by another respondent. . The final one is using and leveraging the customer service center as a profit center.

Marketing 113

Marketing Instagram Media SEO 113

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Especially in the high-tech area, long meandering phrases loaded with jargon can make a reader move on to cat videos. Emphasize active over passive voice.

B2B 147

B2B Leadership Customer Service eBook 147

Communications Conversations

FEBRUARY 6, 2019

3: We’re not even close to social video saturation. For the last three years, there’s one trend that I would say has been pervasive in social media circles: Video. Prognosticators have been predicting the surge in video for years. However, only 1 in 4 said they published video weekly.

Report 76

Report Analysis Video Instagram 76

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

Social Media 149

Social Media Marketing Media B2B 149

Cision

SEPTEMBER 19, 2016

Video / audio calls directly from the Messenger app. Embellishments: Photos, Videos, Maps, and Stickers. Google Hangouts and Skype are more or less extensions of traditional customer service. Video / audio calls directly from the app. Embellishments: Photos, Videos, Maps, and Stickers. Group chat capability.

Skype 120

Skype Facebook Customer Service Google 120

Cision

MAY 26, 2016

What makes one article, image, video or podcast delightful and another fall flat? The point here is to: Figure out what your content looks like (is it written, visual, video, interactive, audio?). Figure out what it’s about (marketing, sales, customer service, elephants?). Find out what form that content takes.

Analytics 200

Analytics Energy Google Data 200

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. 1) Provide social media training for everyone that operates as an admin on a brand account. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training.

Social Media 239

Social Media Crisis Training Media 239

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Prohibition

OCTOBER 3, 2022

LinkedIn for developing your own personal brand, Twitter I see as a customer service channel more than anything else (or where people to go to get really shouty). And Tik Tok is perfect for watching cat videos, but I do tend to lose an hour of my time every time I open it. Each of them is good for a different audience.

Meeting 62

Meeting B2B Customer Service Instagram 62

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories. Live video.

Social Media 61

Social Media Trends Media Instagram 61