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Video shopping offers consumers guided brand journeys—here’s how it works

Agility PR Solutions

There’s no shortage of different ways to shop online these days—you can go to Amazon or other e-tailers and search for products, or go to your favorite brand’s website directly to browse or buy, you can follow influencers on social media, or combine some of these methods into research-here-purchase-there journeys.

Video 101
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A brief guide to short-form video for brands

NewsWhip

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. The average consumer’s attention span is short. Instead, bite-sized, short-form videos are where brands will see the most engagement.

Video 148
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4 ways that video marketing boosts your brand

Agility PR Solutions

Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform.

Video 166
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4 in 5 consumers want more videos from brands—but they now expect personalized, interactive, AI-enabled video delivered to them

Agility PR Solutions

Brand and product videos have been one of the best ways to engage consumers—particularly younger generations—for years. It’s time for brands to take it up a notch with their video technology and outreach, according to new research from next-gen video platform Idomoo.

Video 78
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Using Explainer Videos to Nurture Brand Recognition and Permanence

Burrelles Fresh Ideas

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 87
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2023 social video analysis: Instagram Reels outperformed all other video content

Agility PR Solutions

Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions.

Analysis 106
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Why Video is Vital in 2023

The Proactive Report

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

Video 162