Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Show officials expect double the number of participating brands.

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Automotive Mobile Technology Transportation 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Meet the Media: Alexa St.

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Meeting Transportation Media Journalism 90

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. You might also be interested in: Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES.

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Data Automotive Transportation Mobile 75

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

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Hotels Mobile Travel Automotive 198

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Look at these three insights – plus one bonus tip! Consider these key CES 2023 figures: CES 2023 encompassed nearly 2.2

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Automotive Mobile Transportation Internal 57

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

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Meeting Automotive Mobile Transportation 57

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.”

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Ethics Crisis Transportation Airlines 96

5W PR

SEPTEMBER 8, 2019

Now, brands have even less time and space to work with when it comes to connecting with consumers. Consider the example of a millennial woman, the target of many brands hoping to sell everything from makeup to dental care. What are some opportunities to connect with her that competing brands may be missing?

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Transportation Advertising Advertising Consumer 74

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. With so much competition in the marketplace, how can brands stand out? Maybe, but maybe not. My daily newspaper of choice is…The Wall Street Journal.

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Telecommunications Public Affairs Newspapers Transportation 120

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. Describe the craziest or most fun story you have written.

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

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Groups Meeting Transportation Media 55

Bianchi Biz Blog

DECEMBER 2, 2020

But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. Fast-paced autonomous and connected car technology innovations are moving at the speed of light. 4 – Technology Trends and New Design Innovations. 2 – Autonomous Vehicles.

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Mobile Trends Automotive Technology 73

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. What are the biggest PR and marketing mistakes brands make? Why is integrated communication so important for brands today? For example, let’s say we filmed a great video for a client.

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Print Tourism Transportation Film 120

Bianchi Biz Blog

APRIL 26, 2021

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. All in all, auto manufacturers will be expected to make a major contribution to a greener future by working on more climate-friendly ways of transportation.

Automotive 95

Automotive Study Report Transportation 95

Stephen Waddington

MAY 2, 2020

There’s the technology issue. Boris Johnson has signalled his intention to start the conversation about restarting the economy and will publish a plan for the return to work, schools and public transport. Audio and video is broken up into packets and transmitted across the internet. Stay indoors and stay safe. This too will pass.

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Transportation Government Community Facebook 84

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Position Scope.

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Marketing Case Study Software Analytics 46

Stephen Waddington

JUNE 23, 2019

It’s an area that brands should investigate. #6 12 On demand and remote work On demand platforms are changing the nature of work, driving efficiencies and disrupting markets as diverse as accommodation, food delivery, transportation. Technology is also enabling a remote workforce.

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Report YouTube Privacy Web 81

Mindful Marketing

JANUARY 23, 2021

But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus? The exhibit, called “the Da Vinci of Debt,” is a collection of 2,600 real diplomas that Natural Light , one of Anheuser-Busch’s signature brands, has rented from degree earners.

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Education Financial Engineering Transportation 126

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Key Takeaway?—?Think

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B2B B2C Facebook Storytelling 120

Burrelles Fresh Ideas

MAY 23, 2023

Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

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Travel Tourism Airlines Hotels 40

Shift Communications

AUGUST 10, 2015

Name a dominant brand of organic food. Chances are you can’t name any, because these are fields where winners and losers change so fast that no brand has a chance to capitalize on a market lead. Don’t aim to have the major influencer alone support your brand; in fact, don’t even bank on influencers alone.

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Strategy How To Transportation SEO 60

Ishmael's Corner

JANUARY 4, 2015

Elon Musk Extends Tesla Branding with Car Racing Circuit. Kudos to the Tesla PR team who convince Musk that NATCAR (National Association for Tesla Car Racing) would limit participation and brand appeal … not to mention pronouncing it sounds like someone with a speech impediment saying NASCAR.

Transportation 60

Transportation Journalism Google Employee 60

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. Between finding the best deals, the perfect schedule, and the best modes of transportation that will fit your travel needs, it’s easy to visit multiple websites and get lost along the way. Trip Actions.

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Travel Technology Transportation Airlines 103

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 30) “Marketing and branding strategy.”. 76) I write and edit articles that get consumers to understand why our brand is better than others.”.

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Employee Print Writing Survey 147

Flatiron Communications

NOVEMBER 7, 2015

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Mobile, social and enhanced content creation and display technologies have changed everything. I had a chance to talk with executives from a couple of the more digitally evolved brands.

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Newspapers Film Journalism Web 28

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream.

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Transportation Technology Google Software 227

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. It’s not like a technology showcase for media that you might host yourself.

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Automotive Mobile Technology Resources 107

The Hoffman Agency

DECEMBER 22, 2023

As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents , according to the International Monetary Fund (IMF).

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Government Local Technology Transportation 36

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.

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Automotive Mobile Transportation Trade Shows 79

Communications Conversations

JULY 23, 2019

Katie is also a board member for SocialMedia.org, where she represents Renewal by Andersen in discussions about social media among the world’s greatest brands.” “Jake Wallace is a remarkable force behind a great deal of change at Trimble Transportation over the past few years as their senior marketing communications specialist.

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Transportation Social Media Corporate Agency 122

PR Conversations

OCTOBER 29, 2015

linking into green transport issues to get people off the roads. I found myself in economic development and corporate communications, which entailed managing branding of projects and partnerships with organisations. working with local petrolheads to beef up their events as a platform for getting out the road safety message.

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Publicity Local Training Education 40

5W PR

JANUARY 10, 2020

As a leading HDTV brand in America, with a mission to deliver high performance and smarter products, they don’t consider themselves a TV company. Their products will transport you out of your living room and into the content you’re enjoying. Whatever the occasion VIZIO will elevate your viewing experience.

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Transportation System Mobile Consumer 136

PR in High Definition

OCTOBER 26, 2020

All these companies are inspiring in their relentless pursuit of new ways, better ways, faster ways and all have a comms challenge to get their propositions across simply – and in this one, we’ll be focusing on retail technology. Retail has pressed its ‘transform me now’ button and technology is the answer to many of these problems.

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Retail Reputation Transportation Technology 62

Flack's Revenge

JUNE 6, 2018

in areas such as transportation and infrastructure). Startups can POC with major brands – and get valuable feedback and the prospect of converting the trials to customers. JVP also bridges business, government and society (e.g. It even has an initiative to bring Palestinians and Israelis together via entrepreneurship.

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Media Transportation Enterprise Course 168

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. Understand the brand first. The Delta variant is also looming ahead. Finish this sentence: If I am not reporting, I am… .

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Meeting Media B2B Transportation 69

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand.

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How To Transportation Content Marketing Healthcare 108

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. They also used DALL-E and Midjourney to automatically generate pictures for each promotion.

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Ethics Guidelines Fashion Transportation 98