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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Alternative Modes of Transportation. Since its release in March, 22.4

Examples 130
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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences. In the realm of travel, where experiences reign supreme, compelling narratives have the power to transport audiences to distant locales, evoke curiosity, and ignite a sense of adventure.

Travel 91
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Podcasting 2.0 & Web 3.0 with Jennifer Navarrete on Growing Social Now

wiredPRworks

Looking for the future intersection of social media and podcasting? Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. About Growing Social Now. and web 3.0.

Web 119
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How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. These experiences not only create memorable moments but also generate shareable content for social media.

Travel 78
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Lessons Learned From Planning These Buzz-Worthy Events

Konnect Agency

Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty? For instance, if your goal is to create social media buzz and press coverage, you would want to include elements that are visually appealing and shareable.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.

Ethics 96
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Campaign Round Up: From Coronation Carriages to Iconic Eurovision Outfits

Prohibition

Uber’s carriage ride for the Coronation There were lots of brands creating campaigns around the King’s Coronation, but one that really caught our attention was Uber’s Coronation Carriage. Pulled by horses and decked out in opulent gold with red velvet interiors, it was certainly transportation fit for a King.