Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Magazine, and more. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Today, marketing and communications teams are being asked — over and over again — to do more with less.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would! Related Content: Art or Science: Creative Marketing and PR.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. There’s MediaDailyNews , Digital News Daily , MAD (not the satire magazine!),

Advertising 322

Advertising Advertising Privacy Television 322

Prohibition

AUGUST 16, 2023

Cassie Moyse is a leading magazine publisher in the UK, she’s the Co-owner and Director of Portfolio North – a property, business, and luxury lifestyle print and online magazine, one of the most-read print magazines in the North. But in this episode, our guest’s experience is quite the opposite of that.

Print 62

Print Publicity Media LinkedIn 62

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Also spent time at Bolin Marketing in Minneapolis.

Marketing 60

Marketing Leadership Creativity Internal 60

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Deirdre Breakenridge

OCTOBER 29, 2018

Credit: DDS Magazine www.ddsmagazine.com. The ad received backlash because Shea Moisture failed to represent the key demographic that made the brand so popular: black women with diverse hair textures. Even after the brand tried to apologize, many former supporters weren’t accepting it. A Guest Post By Elissa B.

Advertising 295

Advertising Advertising Twitter Consumer 295

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. The key to successful PR is being newsworthy and creative. Depending on the state of your brand, you may want to improve valuation or recognition.

Creativity 111

Creativity Data Measurement Product Launch 111

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: With PR as a focus, you have included marketing and advertising into your agency. “Nail the elevator pitch.”. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

MAY 4, 2022

While some companies may have a full marketing department with experts in both digital and traditional marketing at their disposal, others may have no marketing team at all. Blockchain is not something that is simply marketed like products and services. This is where public relations (PR) comes into play.

Technology 88

Technology Publicity Banking Newspapers 88

PRSay

DECEMBER 14, 2021

Maybe that’s why brands like Nike have already started filing trademark applications for virtual goods. While integrated marketing-communications continues to include paid, owned, earned and shared channels, the metaverse will be the next step for all of them. Smith, M.S. ,

Real Estate 157

Real Estate Journalism Construction Newspapers 157

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. We switched our creative PR efforts for educational activities. There’s always work to be done.

Tools 112

Tools Education Film Local 112

The Hoyt Organization

JANUARY 17, 2024

Your institution stands a better chance of fostering connection, engagement, and inspiration through storytelling than traditional sales-driven marketing tactics. However, it takes creativity to identify and craft compelling and authentic stories. Today, the readiness to switch to other brands is at an all-time high.

Education 52

Education Publicity Radio Newspapers 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. The Wrike Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

MAY 25, 2022

Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her podcast, Growing Social Now, launched in 2021.

Television 52

Television YouTube Pinterest Radio 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. It’s great stuff.

Twitter 177

Twitter Advertising Advertising Report 177

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more. Let’s Connect!

Strategy 52

Strategy Training Insurance Insurance 52

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible.

Advertising 105

Advertising Advertising Writing Product Launch 105

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. Hi everybody.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. And, it is a creative execution.

Instagram 60

Instagram Brand Branding Creativity 60

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs.

Agency 52

Agency Local Newspapers Interviews 52

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

The Resolution Blog

OCTOBER 4, 2019

This often makes it a more preferable marketing activity, because it seems a lot “safer”. There tends to be a lot of guesswork involved in PR because, while you can get a rough idea of how many people view a website a month or the circulation of a magazine, you don’t know for sure how many people will actually read your story.

Advertising 120

Advertising Advertising Measurement Storytelling 120

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. Now content is the hottest new marketing idea.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. The days of coming up with 12-month marketing plans are dead.

Trends 58

Trends Big Data Creativity Data 58

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Get personal.

Social Media 120

Social Media Media Comparison Guidelines 120

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 79

B2B Social Media Company Marketing 79

Konnect Agency

JULY 13, 2022

With almost everyone shopping e-commerce in some step of their holiday shopping journey, and at least 58 percent of consumers being influenced to purchase what they’ve seen on social media, it makes holiday marketing campaigns critical. Bolster with Brand Owned Giveaways. Winning Social with Influencer Gifting.

Agency 52

Agency Retail Brand Branding 52