PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Cision

DECEMBER 3, 2015

So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Here are three steps for creating your successful brand journalism program: Learn more tips on building your brand journalism program.

Journalism 120

Journalism Brand Branding Fashion 120

Prohibition

AUGUST 16, 2023

Cassie Moyse is a leading magazine publisher in the UK, she’s the Co-owner and Director of Portfolio North – a property, business, and luxury lifestyle print and online magazine, one of the most-read print magazines in the North. But in this episode, our guest’s experience is quite the opposite of that.

Print 62

Print Publicity Media LinkedIn 62

Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. That was the sign off to an email from Richard Dawson, business journalist, North East Times Magazine. It wasn’t so much a photoshoot as a meeting with a new friend and creative professional. He’ll be in touch.”

Creativity 97

Creativity Print Storytelling Meeting 97

Prowly

MAY 11, 2018

Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

Viral 151

Viral How To Marketing Advertising 151

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon. There’s MediaDailyNews , Digital News Daily , MAD (not the satire magazine!), AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Hotel Chain Drinks From the Fountain of Youth.

Brand 136

Brand Branding Local Hotels 136

Prowly

MAY 11, 2018

Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

Viral 144

Viral How To Marketing Advertising 144

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. The ability to analyze the effectiveness of branding or creative messaging elements. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago.

Media 221

Media Measurement Analysis Television 221

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. increasing sales, better branding, and media presence.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Maxim Behar

MAY 12, 2021

CEO Maxim Behar shared in an interview for the global business magazin Mirror Review about his long successful career and professional achievements in the PR industry, the importance of having strong leadership skills and how to implement them in overcoming the unexpected changes the COVID-19 pandemic brought to the global business landscape.

Leadership 52

Leadership Groups Journalism Hotels 52

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Deirdre Breakenridge

OCTOBER 29, 2018

Credit: DDS Magazine www.ddsmagazine.com. The ad received backlash because Shea Moisture failed to represent the key demographic that made the brand so popular: black women with diverse hair textures. Even after the brand tried to apologize, many former supporters weren’t accepting it. A Guest Post By Elissa B.

Advertising 295

Advertising Advertising Twitter Consumer 295

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. The key to successful PR is being newsworthy and creative. Depending on the state of your brand, you may want to improve valuation or recognition.

Creativity 110

Creativity Data Measurement Product Launch 110

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

DECEMBER 14, 2021

Maybe that’s why brands like Nike have already started filing trademark applications for virtual goods. Some communicators label traditional outlets such as newspapers, magazines and TV as passé “legacy” media, but the next generation of PR pros might define “legacy” as anything outside the metaverse.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Stephen Waddington

AUGUST 14, 2018

In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. We switched our creative PR efforts for educational activities. It’s how Prowly Magazine was born - our educational community.

Tools 112

Tools Education Film Local 112

prTini

JUNE 16, 2015

To promote the Toronto Short Film Festival , the brand’s Instagram channel morphed into a choose-your-own-adventure silent film. ” While your brand may not need to create a film experience, there are ways to creatively connect hashtags to calls to action. Brand journalism via Insta-zine.

Creativity 28

Creativity Examples Film Fashion 28

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Share of Voice : Compares your brand’s mentions against competitors.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Magazine, and more. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. “Nail the elevator pitch.”.

Interviews 284

Interviews Radio Small Business Pitching 284

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

MAY 4, 2022

This means that companies looking to reach out to journalists need to find creative ways to present their stories in a way that will capture the imagination of people. It is one of the ways to control the perception of people about a brand. Blockchain is not something that is simply marketed like products and services.

Technology 88

Technology Publicity Banking Newspapers 88

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Hoyt Organization

JANUARY 17, 2024

However, it takes creativity to identify and craft compelling and authentic stories. This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites. Today, the readiness to switch to other brands is at an all-time high.

Education 52

Education Publicity Radio Newspapers 52

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Or if a client doesn’t immediately have a tie to a hit show, get creative. Some of the best pitches tie a client product or service to pop culture coverage. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. They got to know each other at social media events around the city.

Television 52

Television YouTube Pinterest Radio 52

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

MARCH 16, 2016

Use your creativity. As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. where I had the opportunity to assist with the magazine’s events. If your PR strategy looks the same as your competitors, progress will be a challenge.

Wireless 120

Wireless Creativity Industry Agency 120

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. And, it is a creative execution.

Instagram 60

Instagram Brand Branding Creativity 60

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more.

Strategy 52

Strategy Training Insurance Insurance 52

PRSay

JANUARY 11, 2021

Thomas Brooks has served as president and CEO of MPA — The Association of Magazine Media. In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content. PRSA is an amazing legacy brand. As a leader, how do you foster this creativity on your teams?

Energy 182

Energy Journalism Leadership Meeting 182

Konnect Agency

NOVEMBER 26, 2019

A client stays on a with their public relations firm when they feel the agency is consistently keeping their brand top-of-mind and reaching their target customer, but how does a public relations agency do this? How can we tap those outlets that may seem to be a “stretch” for the product, or brand?

How To 80

How To Print Agency Social Media 80