Creative Testing Delivers

Ronn Torossian

In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important. The post Creative Testing Delivers appeared first on. PR Inspiration Public Relations Ronn Torossian 5WPR Insights MARKETING Strategy

As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on. Brand PR Business BRANDING Insights MARKETING Media PR Agency Public Relations StrategyBig box retail is hurting, and not just because of COVID-19.

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6 tips for nailing the presentation of creative concepts

PR Daily

Creative work can be subjective—but these steps can help win over the skeptics when presenting your next big idea. Similarly, presenting creative concepts to clients is about more than offering solutions. RELATED: Join us April 13 for our Brand Storytelling Virtual Conference ].

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. 4 ways creative PR takes it up a notch. Creative PR helps B2B brands be accessible.

8 Creative Hashtag Campaigns You Should Look Up To

Brand24

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. Social Media Marketing hashtag hashtags marketing campaign SOCIAL MEDIA CAMPAIGN social media marketing Twitter

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market.

New factors impacting success of marketers’ creative performance

Agility PR Solutions

The post New factors impacting success of marketerscreative performance appeared first on Agility PR Solutions. Marketing Public Relations marketing

5 examples of clever, creative COVID-19 pivots

PR Daily

into a recession, and market-leading brands Chevrolet and Ford experienced a steep decline in sales. The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. The pandemic is forcing businesses to adapt or wither away.

Creativity at Hallmark is the gift that keeps on giving

PR Daily

Creativity. Creativity, the Hallmark way, is an act of collaboration, inclusion, kindness and personal inspiration. 15-19 for the most important week of events for communicators and marketers ]. The gift of quality creative time.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Many brands attempt to begin stories with what when they ought to begin with why. 3) Creativity is the Soul of CMO.

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. In some ways, innovation in marketing is like positioning – it’s a mindset. And that’s the theme for this week’s Unscripted Marketing Links.

In-house creative agencies are evolving, now more involved in strategy, new report finds

Agility PR Solutions

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in.

How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in.

5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. The role I play creatively is distinctly different. Creative PR 2.0

How PR pros can break out of a creative rut

PR Daily

Look around to see what other brands are doing to get their message out. If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. Every best practice promises to be the best,” writes marketer, speaker and author Jay Acunzo in his @Medium piece. The post How PR pros can break out of a creative rut appeared first on PR Daily. PR Writing & Editing creativity

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would! Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas.

Lockdown creative industry awards 2020

Stephen Waddington

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months.

Sparking Creativity through TikTok / Reels Assignment

Karen Freberg

One of the things that I have always tried to do in my classes is experiment and explore new ways to teach students valuable, marketable, and current skills they need to be successful in the workplace. personal brand assignment, strategic plan, etc). Why these brands?

Building Growth-Ready Branding for the Modern World with a Creative Agency

Konnect Agency

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business.

PR Creative: A 7-Year History

Shift Communications

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative. Creative Director.

Dynamic Email Marketing Campaigns

Ronn Torossian

One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. One of the marketing strategies that’s constantly […].

Building Growth-Ready Branding for the Modern World with a Creative Agency

Konnect Agency

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business.

It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Understand how marketing and comms needs to change to reflect societal shifts.

Creative Ways to Involve Celebrities and Influencers With your Brand

Konnect Agency

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors.

Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food. They put thought into not just what you’d expect, but also into what you don’t expect, which indicates a mindfulness to the brand and the people working there.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Creativity strikes back.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. snack bar market is estimated to be valued at 6.8 Go Beyond to Get Creative with Your Communications.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? 2) Think creatively: guerilla recruiting tactics. They handed out branded goodies and chatted up the line.

Injecting Creative Into Marketing for More Earned Media

Cision

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative is a critical factor in the success of any marketing communications team.

Are Your Videos Landing in the “Relatable” or “Un-Relatable” Bucket?

Deirdre Breakenridge

Now ask yourself, if you’re creating videos for your brand, then where do you think your videos land? On the surface, filling the role requires someone who is flexible, decisive, a creative storyteller and a good communicator. . Creative PR 2.0

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script

There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Because Twitter offers PR advantages for brands willing to put in the effort. Lots of brands are doing this on LinkedIn. Get creative.

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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. Listen in for ways to get creative when you communicate on social and IRL!!

7 Ways Marketers Can Get Creative With Compliance

Contently - Strategy

Marketers find few things as grim as compliance. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Marketers have started to figure out how to build better relationships with compliance teams.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out, requires marketing professionals to stay on top of trends, have the ability to predict consumer behavior, […]. The post Marketing Ideas: ‘New’ Product Marketing?

5 tips to ignite creativity

PR Daily

Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ]. All writers struggle to consistently generate creativity, inspiration and fresh content ideas. Instead of waiting until your muse arrives, kick-start the creative process by taking advantage of the story components around you.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

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Beware, the growing crisis in creative advertising effectiveness

Agility PR Solutions

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper. The post Beware, the growing crisis in creative advertising effectiveness appeared first on Agility PR Solutions. Marketing Public Relations marketing

5 tips for developing brand creative that resonates with—and appeals to—Gen Z

Agility PR Solutions

If your brand or client is trying to catch the fleeting attention of Generation Z, you’re going to need more than a static, old-school approach with your creative marketing. The post 5 tips for developing brand creative that resonates with—and appeals to—Gen Z appeared first on Agility PR Solutions.

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. This is an awesome opportunity for brand managers, because it enables them to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy.