Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would! Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. A while back, Inc.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. You can also get creative with “new.” Look at magazine covers for great hook examples. What are they putting on the cover to hook you in so that you want to buy the magazine to read the article? Google is a great resource for magazine covers.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

JULY 10, 2023

I saw this firsthand at my last agency, where the early adoption of marketing technology for PR helped our team differentiate and win business, as well as during my time at Propel PRM, a SaaS solution that provides a CRM for public relations. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Brand 185

Brand Branding Marketing Wireless 185

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Also spent time at Bolin Marketing in Minneapolis.

Marketing 60

Marketing Leadership Creativity Internal 60

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 221

Media Measurement Analysis Television 221

The Proactive Report

NOVEMBER 3, 2022

The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. There’s MediaDailyNews , Digital News Daily , MAD (not the satire magazine!),

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

PR pros are very creative and have the skills to take something bland and make it exciting and relevant. One of our former clients was an emergency “panic button” marketed to women, college students, and runners. Through our creativity we secured an exclusive in Women’s Running Magazine that sparked national TV segments.

Creativity 243

Creativity Groups Retail Media Training 243

Prohibition

AUGUST 16, 2023

Cassie Moyse is a leading magazine publisher in the UK, she’s the Co-owner and Director of Portfolio North – a property, business, and luxury lifestyle print and online magazine, one of the most-read print magazines in the North. But in this episode, our guest’s experience is quite the opposite of that.

Print 62

Print Publicity Media LinkedIn 62

Bianchi Biz Blog

NOVEMBER 20, 2023

Then I share it on the pages of my magazine or website. Then the custom van phenomena took off, and as a van club president there was no stopping me when the first van magazine came out. I submitted an article about our van club to that van magazine and was offered a job. I loved it. The rest is history. Talk about a dream job!

Journalism 114

Journalism Automotive Interviews Writing 114

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR for Anyone

MAY 13, 2020

Before planning your annual media calendar, check-out a magazine’s editorial calendar to see what they will be covering during those months. This is a simple Google search [“magazine name editorial calendar”] This assures that you are pitching stories they will already be covering. Many people are on vacation.

Publicity 246

Publicity Pitching Television Newspapers 246

Remote PR Jobs

SEPTEMBER 25, 2023

We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. Contributed articles run online; the print edition is almost exclusively written by staff or professional journalists who contribute regularly to the magazine.

Company 100

Company How To Leadership Pitching 100

PRSay

MAY 18, 2023

Thomas, many marketing and communications courses already incorporate ChatGPT. For instance, running the classroom prompt for the final project of a course in marketing communication through ChatGPT generated a substantial outline of the tactical elements needed for a communication plan. What does the future hold?

Publicity 183

Publicity Software Education Technology 183

Rock the Status Quo

DECEMBER 10, 2015

Two words: vertical markets. Get Creative With WHO You Pitch. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Put on that creative storyteller hat and let ‘er rip. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

5W PR

MAY 4, 2022

While some companies may have a full marketing department with experts in both digital and traditional marketing at their disposal, others may have no marketing team at all. Blockchain is not something that is simply marketed like products and services. This is where public relations (PR) comes into play.

Technology 88

Technology Publicity Banking Newspapers 88

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

Deirdre Breakenridge

OCTOBER 29, 2018

Credit: DDS Magazine www.ddsmagazine.com. Vaynermedia was the company hired to create the Shea media campaign: almost everyone in the campaign project, as well as head of relations and marketing at Shea Moisture was white, even though the business is black-owned. Black women are excluded from many companies, brands, and marketing.

Advertising 295

Advertising Advertising Twitter Consumer 295

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful. Find Creative Angles. Draft an Eye-catching Press Release.

Creativity 110

Creativity Data Measurement Product Launch 110

PRSay

DECEMBER 14, 2021

While integrated marketing-communications continues to include paid, owned, earned and shared channels, the metaverse will be the next step for all of them. Finding, building and implementing communication opportunities in the metaverse will require creativity, adaptability and foresight. Smith, M.S. ,

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Mora Communications

OCTOBER 23, 2017

Too often people get stuck on the immediate gratification of landing a TV segment or magazine article and view that as the end game. If they’ve been covered in a radio or magazine interview, or on TV, many simply wait for sales to materialize right after the fact. Use The Media In Your Marketing Materials. Have fun.

Marketing 40

Marketing Radio Interviews Newspapers 40

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. We switched our creative PR efforts for educational activities. During the trip, we would talk about our tool.

Tools 112

Tools Education Film Local 112

wiredPRworks

MAY 25, 2022

Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. Her podcast, Growing Social Now, launched in 2021.

Television 52

Television YouTube Pinterest Radio 52

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more. Let’s Connect!

Strategy 52

Strategy Training Insurance Insurance 52

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. This type of creative, highly effective activity makes a splash. Check out these “ wacky entrepreneur stories to inspire you ” from Inc. Who would have thought that a rift between friends could be a big story in Inc. Last month, Inc.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. Lara O’Reilly | @larakiara. Her cat content is also very enjoyable! It’s great stuff.

Twitter 177

Twitter Advertising Advertising Report 177

The Hoyt Organization

JANUARY 17, 2024

Your institution stands a better chance of fostering connection, engagement, and inspiration through storytelling than traditional sales-driven marketing tactics. However, it takes creativity to identify and craft compelling and authentic stories. Consider these facts when creating your higher education marketing strategy.

Education 52

Education Publicity Radio Newspapers 52

ReimaginePR

APRIL 1, 2020

In other little business industries, some market second-rate merchandises to costumers to generate high earnings. Custom composition to purchase online should have unique sources of information including posts, novels and magazines that’ll aid Spanish essays writers to accumulate info and details to utilize in custom essay creating.

Writing 120

Writing Resources Web Creativity 120

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. Our original design asked marketers to fill out four fields to subscribe.

Blogging 48

Blogging Creativity Agency Mobile 48