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Share of Voice in PR: How to Calculate Your Brand SOV

Prowly

Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […] The post Share of Voice in PR: How to Calculate Your Brand SOV appeared first on Prowly Magazine. But what is share of voice exactly?

Brand 118
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8 Most Impactful PR & Marketing Campaigns During The Pandemic

Prowly

Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year. One of the major PR strategies that brands seem to lean towards is finding a balance between keeping their brands relevant […].

Marketing 223
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20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List

Prowly

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

Analysis 196
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Marketing and Brand Communication Strategies in Esports [E-book]

Prowly

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine.

Strategy 154
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How to Use Brand Apps as a Marketing Tool

Prowly

Brand marketing is a business scope where keeping up with the times is crucial. Using outdated and expensive marketing tools, such as TV ads, results in low efficiency of promotional campaigns. The post How to Use Brand Apps as a Marketing Tool appeared first on Prowly Magazine.

Tools 118
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How to Recover from a Reputation Crisis and Rebuild Your Brand

Prowly

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. Otherwise, your brand might end up losing market value and plunging into a financial deep hole. When a reputation crisis hits your company, you must take action to rebuild your public image.

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How to Build a Simple PR Strategy For Your Brand?

Prowly

It shouldn’t come as a surprise that public relations (PR) is important if you want to build and maintain a positive brand image in the market. The post How to Build a Simple PR Strategy For Your Brand? appeared first on Prowly Magazine. The power of PR is such that it can make or break your business.

Strategy 197