PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Cision

NOVEMBER 4, 2015

When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. Building your brand starts on social. The next step is to inject personality into your brand.

Brand 120

Brand Branding How To Construction 120

Remote PR Jobs

AUGUST 31, 2022

Explain how and why your strategy has the power to fulfill their company goals by concretely describing your PR method. Brand storytelling is crucial to every business. Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? Take a graphic for example.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? Take a graphic for example.

Creativity 52

Creativity Agency Brand Branding 52

OnePitch

NOVEMBER 17, 2022

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. PS: you can recommend yourself too.

Strategy 52

Strategy Real Estate Media Pitching 52

PR 20/20

MAY 19, 2020

It includes 13 strategies marketers need to employ now. Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services. Download it free today.

Writing 72

Writing Brand Branding Construction 72

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. The most successful brands combine creative messaging with strategy. Consider these strategies when planning your next campaign: Generate positive emotions.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Here are some ways to construct a killer content calendar and get the most out of it. Winging it is not an effective strategy, and taking the time to create a full content calendar will save time and alleviate stress in the long run.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Onclusive

FEBRUARY 1, 2021

This webinar will focus on how to build a strong relationship between your PR agency and your brand. In this session our panelists will provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship. Speaker Info. Bryan Pederson.

Agency 74

Agency Construction Corporate Measurement 74

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Shift Communications

DECEMBER 8, 2016

Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? SHIFT, using Google Surveys, constructed two separate surveys meant to build a comprehensive understanding of the realities of work life.

Survey 60

Survey Data Brand Branding 60

PRSay

JUNE 7, 2021

This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization. Red teams expose what works, what doesn’t and what needs improvement in a crisis-management strategy.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

NewsWhip

MARCH 24, 2021

With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020.

Chemicals 148

Chemicals Retail Facebook Local 148

Onclusive

MAY 31, 2018

For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours. In under a week, Starbucks announced it would be closing all of its company-owned restaurants in the U.S.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

The best way to build a track record of success in our business is to align with the businesses and brands who fit our strengths and who offer the potential for a lasting partnership. Often this is work for well-known brands because that’s what impresses clients. But should it? They’re not a magic bullet.

Agency 224

Agency Construction Fashion Pitching 224

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Instead, dig deeper.

Pitching 298

Pitching Software Construction Writing 298

Barokas

SEPTEMBER 28, 2018

Chanlogic is building the only platform brand managers need to succeed online. trillion is purchased online globally, however, big brands don’t often have the right strategy and insights to sell online. As the bridge between construction and tech, they aim to increase safety and reduce rework. Esq.Me (New York, NY).

Construction 111

Construction Case Study Mobile Meeting 111

5W PR

SEPTEMBER 1, 2019

Creating an intelligent and effective marketing strategy requires a lot of attention to detail and research. After all, it’s hard to speak to a customer that a brand hardly knows. Chances are, without fully knowing the target demographic, the message a brand is trying to communicate may fall flat. Identify Target Customer.

Construction 68

Construction Consumer Instagram Strategy 68

ReimaginePR

APRIL 10, 2020

An article writer must be cautious he needs embracing another strategy and style whilst writing every essay. Include type, your applicationis brand, and info. Seeking additional outside help may soon be useful that you learn more knowledge and construct your vocabulary lender. The writing papers is a lot more strenuous.

Education 120

Education Writing Construction Journalism 120

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. I’m not talking about who you hire, or what lines of business your decide to chase down; I am focused solely on how you build and protect your brand during peacetime.

Crisis 120

Crisis Construction Viral Reputation 120

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. A qualified agency team will offer unvarnished feedback in important matters of strategy or reputation-building. Demand candor.

Agency 223

Agency How To Construction Advertising 223

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. Influencermarketing isn’t just for big brands. What do you need to know about #InfluencerMarketing? Over to You.

How To 63

How To Brand Branding Local 63

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. 2) Change Your Surroundings. 5) Look Outside Your Industry.

Creativity 98

Creativity Publicity How To Policies 98

5W PR

SEPTEMBER 21, 2020

Add to that the decreased likelihood of such things as misinformation, mistimed promotions, broken links, and off-brand Tweets or posts. Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing.

Social Media 88

Social Media Media Case Study Construction 88

Cision

JANUARY 13, 2016

At his upcoming Cision webinar “ 6 Steps to Developing a Content-First Marketing Strategy ” on Wednesday, January 20 at 2 p.m. ET, Joe will discuss how to develop a content strategy that will inspire your audience to buy from you. Identify a need that only your brand can fulfill. Step Three: Construct the Foundation.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Plus, it led to many consumers creating art centered around the brand’s name, logo and identity, a form of free advertising for Coca-Cola.

Marketing 52

Marketing Viral Trends Consumer 52

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Another strategy is to pay attention to the gaps your competitors are leaving. Your Prospects. Industry Influencers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

DECEMBER 15, 2016

Steve: We use PR Newswire as our primary distribution vehicle – and given our strategy focused on broad distribution with the goal of aggregation and third-party pick-up to spur traffic into the Sodexo digital ecosystem, we generally employ a ‘blast’ technique (with some degree of focus and customization).

Measurement 120

Measurement B2C Construction Analysis 120

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. What is Crisis Management? Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. What are some of the biggest pitching mistakes brands make? We truly can run the world without consuming the earth.

Pitching 0

Pitching Energy Media Relations Social Media 0