Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy. Comparisons between solution types. Start with the audience.

B2B 177

B2B Company Marketing SEO 177

The Resolution Blog

AUGUST 11, 2015

Your content by comparison may take some time to vault itself into these hallowed positions. And by comparison, your own content isn't likely to oust them soon. Every PR knows that creating a great story pitch that a journalist will even give 2 seconds of attention to is tricky enough. Do you quadruple your SEO budget?

SEO 120

SEO Comparison Handbook Google 120

Cision

APRIL 29, 2015

Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. leave me with a favorable or unfavorable impression of the brand? Follow these 10 do’s and don’ts of media pitching in our free tip sheet! Want to win some good coverage?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Think about it: even if your goal is just brand awareness or establishing yourself as a thought leader, if you are doing so in the wrong industry, you aren’t going to get much value out of it.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JUNE 7, 2022

There’s no mention of salary comparisons, which is a long-standing issue in PR. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We We continue to see counterintuitive pitching success for Friday in our research on PR email pitches,” says Propel in a post about pitching on Fridays. “In

Software 86

Software Pitching Internal International 86

Sword and the Script

JANUARY 7, 2020

Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. Second, these companies – especially CrowdStrike and Cybereason – have unique brand names, which makes searches easier. The company pitches this as a way to organize your monitoring results.

Tools 83

Tools Comparison Media System 83

ImPRessions - Crenshaw Communications

JUNE 2, 2016

If you know who your main competitors are, there’s much to be learned about how to maximize PR for your own company or brand. What can your brand own? Use of a paid media amplification service like Taboola can also be a budget-friendly way to amplify branded content. What content drives the most engagement on social media?

Conference 120

Conference Comparison Leadership Instagram 120

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

ReimaginePR

MAY 23, 2016

Conventional Rhetoric vs Storytelling: A Quick Comparison. Have you ever listened to a sales pitch and thought, Geez! As much as we don’t always admit or realize it, we make our buying decisions based on how the brand, product, or even the person behind the brand makes us feel. Click Here. He just won’t stop talking!

Storytelling 159

Storytelling Comparison Case Study Brand 159

Beyond PR

MAY 22, 2018

Tracking this coverage helps reveal how your brand is perceived by the media and the public. To truly get a comprehensive understanding of how your brand fits into the media landscape, and figure out new ways your brand can be included in future coverage, you need to think a step beyond traditional media monitoring.

Media 71

Media Pitching Social Media Report 71

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. 2017 PR Takeaways. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Training Video Survey 136

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Author Bradley H.

Comparison 66

Comparison Study Retail Financial 66

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. Nothing humanizes your brand like new customer welcome email from a no-reply address. Can artificial intelligence (AI) help save us from ourselves? Can it help humans be more human?

Marketing 112

Marketing Comparison Technology Data 112

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. As I write this, Notified is listed as a product brand, among several others, under the PR product section of the Intrado website. Below what that looks like.

Software 117

Software Tools Publicity System 117

Sword and the Script

JANUARY 5, 2016

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. But, brands can also look to use humor to provide perspective and prevent issues from escalating.”. . – PRMoment.com: Ten PR predictions for 2016. Real influencers, please stand up.

Banking 60

Banking Marketing Wireless Advertising 60

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. After all, the most successful brands are also powerhouse publishers. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Comparison Matrix. Sound familiar?

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

JUNE 3, 2016

Collaboration between PR and IR can be critical to presenting a cohesive brand message, and an integrated communications strategy allows both teams to demonstrate corporate value to all audiences. The PR team has experience pitching internal experts and getting media placements. This is a mistake.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

JULY 2, 2019

The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. b) Is Your Press Release Pitch Guilty of Information Overload? d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention.

Trends 60

Trends Media Report Technology 60

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 25% product or service comparisons. Use a link as validation in future PR pitches. 37% white papers.

B2B 64

B2B Report Marketing Survey 64

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? We’ve also speeded thing ups so you can access results faster than ever.

Tools 136

Tools Publicity Measurement SEO 136

Bad Pitch Blog

APRIL 19, 2007

Do a side by side comparison between US Netcom and their competitor and you''ll clearly see it’s not the idea, it''s the execution we’re lambasting along with several other blogs. 2) Google Doesn''t Lie: A potential customer''s perception of your brand is based on search results. Check out result number seven of 2,230,000.

Comparison 40

Comparison Pitching Interviews Google 40

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . By comparison, users make an estimated two trillion searches on Google per year. If you enjoyed this post, you might also like: Brands Be the Content Customers Want…Not Next to It [UML]. See these related posts: What is Agile Marketing Again? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. Start by solving a problem. Where are we falling short?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

NOVEMBER 12, 2019

Where Peer Insights is paired with the Gartner brand and mirrors the traditional business model of the analyst firm, Capterra sells PPC ads and Software Advice is essentially a paid listing. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. 6) GetApp | @GetApp (A Gartner company).

Software 17

Software B2B Marketing Data 17

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Deliver Data.

How To 84

How To Pitching Survey Comparison 84

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

OCTOBER 8, 2019

But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and. Pitch these ideas as a comparison – a case for investing or investing more in content marketing – and not as a replacement. b) Integrated marketing.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Sword and the Script

MARCH 15, 2022

It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. click image for high resolution). Alerts and reporting.

Tools 160

Tools Media Software Analysis 160

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62