Remove Brand Remove Comparison Remove Pitching Remove Print
article thumbnail

Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. In PR it’s the same.

article thumbnail

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones. The clock is ticking!

Film 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. 2017 PR Takeaways. Reputation management – more 24/7 than ever.

YouTube 136
article thumbnail

Rhetoric vs Story: The Art of Persuasion

ReimaginePR

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Conventional Rhetoric vs Storytelling: A Quick Comparison. Have you ever listened to a sales pitch and thought, Geez! We make our buying decisions based on how the brand or product makes us feel. Click Here.

article thumbnail

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

It provides monitoring for print news, online news, broadcasts, podcasts and social media. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. Alerts can be for whatever you want – brand mentions, competitors, or certain keywords. Truescope product overview.

Tools 158
article thumbnail

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 25% product or service comparisons. Print it out and mail it out to your ABM targets. 29% webinars.

B2B 64
article thumbnail

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . By comparison, users make an estimated two trillion searches on Google per year. Help Humanize Marketing? Talk to Us!

Tools 60