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LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. LinkedIn lays off 960 employees. Safety of our employees, customers, and selling partners remains our #1 priority.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

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How to get your employees to generate content for you

PR Daily

The good news is that employees engage better with content produced by their colleagues, anyway. These dual realities have merged to create one of the liveliest trends in contemporary communication: employee-generated content. Studies have shown that engaged employees perform better. Free download: 10 ways to engage employees through smarter communication ]. Use employee profiles and articles. It’s building employees’ personal brand,” Sansonetti says.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Here are today’s top stories: Amazon, Target, Whole Foods, Instacart and other employees strike. The fact they took it away prior to the sickout lets you know they’re aware of the sickout and trying to stop people from participating in that,” said Derrick Palmer, an Amazon employee at the JFK8 warehouse in Staten Island, New York, who has worked at Amazon for more than four years. Disney creates branded face masks.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

The tech company is allowing employees to work from home through next summer as it braces for longer-term effects of COVID-19 on the workplace and beyond. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

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ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7 Under Martinez, ESPN enhanced its relationships with sports leagues, sponsors and other business partners.

Starbucks reveals why brands should lead with values

PR Daily

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Starbucks must have felt a sinking sense of déjà vu as news outlets picked up the recent incident in Tempe, Arizona, where employees asked police officers to leave. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

as tragic shootings continue to plague the nation’s communities. Dick’s Sporting Goods doubles down on removing guns from stores. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. How can brand managers build loyalty with their audiences? million for the rights to the word “We” to brand the holding firm that held WeWork.

Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

PR Daily

In fact, one could say that it’s sporting a familiar smile. Here are today’s top stories: Cineworld to lay off 45,000 employees as it shuts its doors. 8—536 Regal Theaters in the United States and 127 locations in the United Kingdom—which will affect 45,000 employees.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

6, and there is only one mention of the design change on the brand’s Twitter feed: Excited to showcase our farmer-owners on our packaging! It also highlights the importance of focusing on your customers and community, whether in your brand images or throughout your storytelling efforts. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. PlayStation’s move highlights its community, which will help the company increase consumer loyalty.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

At a recent marketing meeting, a Red Bull employee showed a world map cartoon making fun of the stereotypical US-centric (and sometimes ignorant about the importance of other nations) world view. Because a brand with integrity isn’t ashamed of being in business.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

At a recent marketing meeting, a Red Bull employee showed a world map cartoon making fun of the stereotypical US-centric (and sometimes ignorant about the importance of other nations) world view. A brand with integrity isn’t ashamed of being in business.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. Ask your online community to share their new hobbies, or create simple graphics and messages that speak to relatable moments to increase engagement.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

At a recent marketing meeting, a Red Bull employee showed a world map cartoon making fun of the stereotypical US-centric (and sometimes ignorant about the importance of other nations) world view. A brand with integrity isn’t ashamed of being in business.

Major brands go pink and share breast cancer survival stories

PR Daily

But without brands, campaigns and organizations that have historically demanded that the public listen, care and get involved, this heightened level of familiarity and conversation surrounding Breast Cancer would be nonexistent. was inspired by an H&M employee and breast cancer survivor. Delta is sharing its employees’ personal stories throughout the month: In honor of Breast Cancer Awareness Month, we’re sharing the stories of the survivors and fighters of our Delta family.

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5 ways brand managers can use Flipboard

PR Daily

After you’ve caught up with our news on PR, marketing, writing and social media, here are five ways you can use Flipboard to enhance your brand: 1. Fab , Doctors Without Borders , Etsy , Forbes and Martha Stewart Living are just a few brands using Flipboard to connect with audiences. RELATED: Engage customers, employees and the media in the digital world at our Disney summit. ].

Brands pile on Twitter for National Doughnut Day

PR Daily

There’s no shortage of holidays for brands and consumers to celebrate, but National Doughnut Day is always a crowd pleaser. The brand trended all day in the United States, alongside the larger #NationalDonutDay trend. Of course, non-doughnut brand managers couldn’t help themselves, piling onto the hashtag with clever (and not-so-clever) tweets. Social media managers for entertainment and sports brands didn’t miss the chance to get a few clicks, either.

Combing the data behind Black Lives Matter messages

PR Daily

Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more. Brand managers chose to focus on racial injustice, police brutality and structural inequality, with many voicing support for the Black Lives Matter movement, a force that has been active in the U.S. Many brand managers and CEOs are speaking up—but what do the data say about how these messages are received?

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MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. MGM Resorts lays off 18,000 employees. The fundamentals of our industry, our company and our communities will not change.

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more. Leaving it in its current state isn’t doing right by the current and former Periscope community or by Twitter.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

In a press release , Post Consumer Brands wrote: Post Dunkin’ Caramel Macchiato cereal is brought to life with crunchy cereal pieces and caramel-swirled marshmallows, creating the deliciously indulgent taste of the layered iced coffee beverage.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

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Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more. It can’t just be the brand. The two sports teams recently announced that they’re considering changing their names and logos. That statistic changes when you only look at responses from African-American employees, however, with 64% reporting that their workplaces are challenged with both racism and discrimination.

30 jobs in the PR and marketing world

PR Daily

Director, public relations and brand experiential—Wingstop Restaurants, Inc., Director of public relations—Legacy Community Health, Texas. Director of communications, employee experience and community engagement—TransAmerica, Colorado. Senior PR manager—Amazon Web Services (Sports), Washington. Brand Journalism Content Marketing External Communications Media Relations PR Industry The Workplace

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

We stand with our Black colleagues, employees, fans, actors, storytellers — and all affected by senseless violence. Target’s chairman and chief executive, Brian Cornell, published an open letter vowing that the team will “face pain with purpose”: “We are a community in pain. It’s provided updates to its employees and consumers, giving its staff at closed locations up to two weeks of pay for previously scheduled hours and opportunities to work at other stores.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

Purdue Pharma denies the lawsuits’ claims, and the company’s chairman of the board of directors, Steve Miller, said the “settlement framework avoids wasting hundreds of millions of dollars and years on protracted litigation, and instead will provide billions of dollars and critical resources to communities across the country trying to cope with the opioid crisis.”. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

The Cleveland sports team is planning to retire the name (Indians) it has carried since 1915, answering years of protests from Native American organizations and fans that called the moniker racist.

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NASCAR unites behind Bubba Wallace, tech speaks out against immigration visa freeze, and AP Stylebook capitalizes ‘Black’

PR Daily

The racing organization’s drivers and crew members joined together before Monday’s race at Talladega Superspeedway to push the sport’s sole African American driver, Darrell “Bubba” Wallace Jr., Defund the police, defend Black communities! Sprout Social revealed in its report, “#BrandsGetReal: Brands Creating Change in the Conscious Consumer Era ” that 70% of consumers think it’s important for organizations to take a stand on social and political issues.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

I also know how important representation is in our community, and I wanted little girls to see themselves through this doll. The streaming service’s employees won’t work from home forever. Company culture is also crucial to recruiting and keeping talented employees.

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Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

The struggling department store chain announced it will close 125 locations over the next three years and lay off roughly 2,000 corporate employees. These locations will be smaller and will “feature a mix of curated Macy’s merchandise and local goods, as well as local food and beverage options and a robust community events calendar.”. Carthay Pacific asks employees to take unpaid leave. How do you feel about brands’ taking a stand on social issues?

2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

Why it’s important: Postponing the world’s largest sporting event will upend athletic teams from the more than 200 participating countries, along with Tokyo and the Games sponsors who have already spent billions preparing for the event. It’s also offering its employees bonuses from $150 to $500 along with paid sick leave. Why you should care: Your employees are the lifeblood of your organization, so focus on their needs and concerns within your crisis response strategies.

Purpose, diversity and inclusion: Why take a stand?

PR Daily

Employees—and external audiences—are increasingly demanding a deeper ethic. Because employees, customers and other stakeholders are increasingly insisting on it, experts say. Employees are really demanding integrity from their companies,” says Kim Clark, a consultant who formerly headed communications at GoDaddy. Newer generations of employees want their work to have greater meaning, and not simply where they clock in. Employees are going to trust you.”.

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

1—and brand managers are scrambling to deal with the upcoming restrictions. The gaming company gave back professional gamer Ng “Blitzchung” Wai Chung’s prize winnings and reduced his yearlong ban to a six-month suspension following intense backlash from its community. That said, make sure your policies and standards align with your community and your brand vision, and remain transparent—which means admitting you screwed up if you did make a mistake.

30 jobs in the PR and marketing world

PR Daily

What organizations do employees love working for? The environment in which employees work is worth more to them than the salary they earn. Workplace culture is crucial to attracting and retaining the best and brightest employees and fostering long and productive careers (within your organization). A study conducted by BetterUp found that employees will work harder and stay with organizations longer if they find their jobs meaningful.

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GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end

PR Daily

Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks. Yahoo Sports wrote : The 4.5 Dick’s Sporting Goods brings in new woman CEO.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Good morning, PR pros: McDonald’s ousted its former chief executive, Steve Easterbrook, for having a relationship with an employee. In its press release , McDonald’s wrote only one sentence about Easterbrook’s departure: Kempczinski succeeds Steve Easterbrook, who has separated from the Company following the Board’s determination that he violated company policy and demonstrated poor judgment involving a recent consensual relationship with an employee.

Season’s greetings from PR Daily

PR Daily

It’s because of you that our community is a place of hope, as well as humor, where colleagues hold each other to a high standard and share tips to help everyone grow in their career. For every story of brand mismanagement and crisis exacerbation, there are stories of writing delight and social media brilliance—all with a delicious snarky bite. 2018 was a year of big change, fast-moving news cycles, and crisis after crisis for brand managers.

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Impact of Online News for Today’s Businesses

Critical Mention

This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice. Emails are a great way to notify clients about business updates, and blogs are useful for sharing industry tips and brand exposure. Videos are an excellent way to show support in your community via blog posts and videos on your site. Then, you can track your brand’s online mentions and capitalize on that extra brand exposure.

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. See what else we have in our weekly professional pickings: Director of communications, employee experience and community engagement—Transamerica (Colorado). Sports editor—The Maryville Forum (Missouri). Senior marketing associate—Association of Community Cancer Centers (Maryland). Employee engagement specialist—Raytheon (Virginia).

Public Relations Holiday-Checklist

Critical Mention

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Another would be to simply thank current clients for their commitment to your brand. Strengthen your office culture this season by bringing your employees together for a holiday gathering.