My Bet Is On Fantasy Sports

Flatiron Communications

Umpqua Community College in Oregon. Ad Age reports that these unregulated gambling fantasy sports sites have an eight-figure marketing spend weighed heavily no doubt to capitalize on the start of the football, hockey and basketball seasons, let alone the beginning of the Major League Baseball playoffs: “Tired of watching those two Masshole Pats bros hopping around like House of Pain in that ubiquitous DraftKings spot? The online fantasy sports site has asked former U.S.

How to get your employees to generate content for you

PR Daily

The good news is that employees engage better with content produced by their colleagues, anyway. These dual realities have merged to create one of the liveliest trends in contemporary communication: employee-generated content. Studies have shown that engaged employees perform better. Free download: 10 ways to engage employees through smarter communication ]. Use employee profiles and articles. It’s building employees’ personal brand,” Sansonetti says.

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LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. LinkedIn lays off 960 employees. Safety of our employees, customers, and selling partners remains our #1 priority.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

The tech company is allowing employees to work from home through next summer as it braces for longer-term effects of COVID-19 on the workplace and beyond. As sports are starting up again, are you tapping into conversations or partnerships?

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ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7 Under Martinez, ESPN enhanced its relationships with sports leagues, sponsors and other business partners.

Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks

PR Daily

The cast of “Community” and its creator, Dan Harmon , also created a virtual table reaed and Q&A in May 2020, with proceeds also benefiting COVID-19 response. Sports leagues postpone games, practices after Jacob Blake shooting. If you’re not sure where to start, ask your employees.

Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news

PR Daily

In fact, one could say that it’s sporting a familiar smile. Here are today’s top stories: Cineworld to lay off 45,000 employees as it shuts its doors. 8—536 Regal Theaters in the United States and 127 locations in the United Kingdom—which will affect 45,000 employees.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Here are today’s top stories: Amazon, Target, Whole Foods, Instacart and other employees strike. The fact they took it away prior to the sickout lets you know they’re aware of the sickout and trying to stop people from participating in that,” said Derrick Palmer, an Amazon employee at the JFK8 warehouse in Staten Island, New York, who has worked at Amazon for more than four years.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

It also highlights the importance of focusing on your customers and community, whether in your brand images or throughout your storytelling efforts. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. PlayStation’s move highlights its community, which will help the company increase consumer loyalty. Share your thoughts (and experiences) on turning to both content creators and your community during the current crisis.

Combing the data behind Black Lives Matter messages

PR Daily

Experts say the data do not capture the ways in which many companies benefit from their connection to the black community. To its credit, Nike is more active than most brands in its creation and participation in charitable programs, many of which benefit nonwhite kids who want to play sports. Crisis Communications Employee Engagement Executive Communication Leadership Communications Marketing Media Relations Research Social Media The Workplace

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Creating a sport around your brand may be the most sophisticated gamification on the planet. Disclaimer: Pic-n-Post is a client of RedShift Writers.

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Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. Ask your online community to share their new hobbies, or create simple graphics and messages that speak to relatable moments to increase engagement.

NFL offers virtual experiences, COVID-19 efforts for Super Bowl LV, Microsoft launches new digital workplace, and Pinterest’s 76% Q4 revenue jump

PR Daily

Also: YouTube launches personalized sports portal and expands ad markets, Instagram looks at vertical ‘Stories’ feature, CNN president to stay on through the end of 2021, and more. Social good and community-wide initiatives will also continue to be a focus.

From Marcus Rashford to Maro Itoje, Jay Z’s Roc Nation is re-inventing celebrity

Mark My Words

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. Since Roc Nation expanded into European sport six years ago it has steadily been disrupting the way sports stars are seen and the impact they create. What Marcus has accomplished is a blueprint for how you can impact change,’ says Michael Yormark, president of Roc Nation Sports International. Roc is smart,’ says a sports world insider.

Purpose, diversity and inclusion: Why take a stand?

PR Daily

Employees—and external audiences—are increasingly demanding a deeper ethic. Because employees, customers and other stakeholders are increasingly insisting on it, experts say. Employees are really demanding integrity from their companies,” says Kim Clark, a consultant who formerly headed communications at GoDaddy. Newer generations of employees want their work to have greater meaning, and not simply where they clock in. Employees are going to trust you.”.

A new term for professional communicators

Stephen Waddington

We’ve worked with executive teams to engage employees. This includes the culture, events, hospitality, and sports. COVID-19 has paid a reputational divided to organisations that have shown up and played a role within their communities.

30 jobs in the PR and marketing world

PR Daily

What organizations do employees love working for? The environment in which employees work is worth more to them than the salary they earn. Workplace culture is crucial to attracting and retaining the best and brightest employees and fostering long and productive careers (within your organization). A study conducted by BetterUp found that employees will work harder and stay with organizations longer if they find their jobs meaningful.

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

It followed support from the Treasury for large employees a week ago. Social activities, sport, and dating are no go. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. Rediscovering community values People are pulling together in ways I’ve not seen in my lifetime. I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next.

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Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

At a recent marketing meeting, a Red Bull employee showed a world map cartoon making fun of the stereotypical US-centric (and sometimes ignorant about the importance of other nations) world view. Woke culture is fast becoming a serious PR challenge.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

At a recent marketing meeting, a Red Bull employee showed a world map cartoon making fun of the stereotypical US-centric (and sometimes ignorant about the importance of other nations) world view.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion. There’s a level of granularity that needs to be explored… If the quality, convenience or price of a product or service is better than the competition, respondents said they would still buy from a brand even if they took a political position with which they disagree… employees matter too.

NASCAR unites behind Bubba Wallace, tech speaks out against immigration visa freeze, and AP Stylebook capitalizes ‘Black’

PR Daily

The racing organization’s drivers and crew members joined together before Monday’s race at Talladega Superspeedway to push the sport’s sole African American driver, Darrell “Bubba” Wallace Jr., Defund the police, defend Black communities! As much as you can, encourage your colleagues and employees to do the same.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

MGM Resorts lays off 18,000 employees. The job cuts start today and affect roughly 25% of the company’s 68,000 employee in the United States. The fundamentals of our industry, our company and our communities will not change.

8 ways reporters’ skills can defeat writer’s block—and help you find

PR Daily

In an NPR post on how to find stories, a writer says: “Years ago, I was chatting with a PR contact who was trying to pitch me a story about sports. While we were talking, he happened to mention insurance policies in fantasy sports. He said people who played imaginary sports were spending real money to insure their pretend teams—and real companies were selling the policies. If you’re an internal communicator, who has the power to affect the lives of employees?

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Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

PR Daily

” … “I think we’re in a day and age in this country where it’s time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general,” Chief Hoskin said in his statement.

30 jobs in the PR and marketing world

PR Daily

See what else we have in our weekly professional pickings: Director of communications, employee experience and community engagement—Transamerica (Colorado). Sports editor—The Maryville Forum (Missouri). Senior marketing associate—Association of Community Cancer Centers (Maryland). Employee engagement specialist—Raytheon (Virginia).

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

At a recent marketing meeting, a Red Bull employee showed a world map cartoon making fun of the stereotypical US-centric (and sometimes ignorant about the importance of other nations) world view.

Video: Celebrating ability with dancers using wheelchairs and prosthetics

PR Daily

The performers are patients and staff at the hospital or at the junior wheelchair sports camp it hosts. Mary Free Bed invited employees to appear in the video based on dancing background and availability. Mills says the video has cost around $10,000 to produce and promote so far, including choreographer’s fees, travel and lodging, music rights, rental equipment, a small social media promotional budget and payment to a contract employee who worked on the project.

Video 101

Public Relations Holiday-Checklist

Critical Mention

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Strengthen your office culture this season by bringing your employees together for a holiday gathering. Oftentimes, offices are less occupied when the holidays are around the corner.

Season’s greetings from PR Daily

PR Daily

It’s because of you that our community is a place of hope, as well as humor, where colleagues hold each other to a high standard and share tips to help everyone grow in their career. Whether you joined with a comment on our site or a post in one of our social media communities, spoke up at a #RaganChat or one of our events, pitched your brand story or submitted for one of our PR Daily awards, please know that we are deeply grateful to have an audience of spirit, tenacity and vitality.

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Can Big Business Save America?

ImPRessions - Crenshaw Communications

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Dick’s Sporting Goods comes to mind. CEOs from Apple to JPMorgan Chase agreed to invest in employees and customers as well as shareholders. They’re also answering to a customer base and workforce that want sensible action to protect communities. We seem to be in a crisis of confidence.

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Starbucks reveals why brands should lead with values

PR Daily

Starbucks must have felt a sinking sense of déjà vu as news outlets picked up the recent incident in Tempe, Arizona, where employees asked police officers to leave. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. A survey from Clutch found that many organizations either don’t have a policy for political speech at work or haven’t clearly communicated that policy to employees.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

Toybook.com reported : “Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community, or someday, of the country,” says Lisa McKnight, SVP and global head of barbie & dolls, Mattel.

Impact of Online News for Today’s Businesses

Critical Mention

Videos are an excellent way to show support in your community via blog posts and videos on your site. For example, Critical Mention is in the heart of New York City and our employees are working remotely due to the risk that COVID-19 poses. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

NHL expands to Las Vegas

PR Daily

Las Vegas will finally have a major professional sports team. RELATED: How to create an intranet that employees will love (free download). The team has also committed to building a $17 million practice facility that the community would be able out of season. The National Hockey League will welcome an expansion team to the city as early as 2017, which presents a new and interesting opportunity for marketers and brand managers.

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”. 35) “I help employees understand what’s going on in the company and our industry.”.

30 jobs in the PR and marketing world

PR Daily

Being able to make sense of mounds of metrics and identify what’s working (and what can be ditched) is an incredibly useful quality for employees. The amount of data companies collect and manage has exploded in recent years and employees need to be comfortable working with all that information. While you can learn how to use it on the job, many jobs don’t want (or don't have time) to teach employees how to do it. FIFA global brand senior manager—EA Sports FIFA (Canada).