PR Daily

MARCH 23, 2016

Professional sports franchises across the U.S. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark. The program will “align the most powerful brands in New Jersey committed to unifying and inspiring the lives of the families, neighbors and communities throughout the state,” it said.

Sports 84

Sports Training Construction Brand 84

PRSay

SEPTEMBER 2, 2016

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Getting the brand out there and everything that we stand for and everything that we built. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. PR Specialization interview public relations Sport UFC

Sports 65

Sports Construction Television Education 65

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself.

Community 40

Community Case Study Sports Groups 40

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

Corporate 172

Corporate Brand Branding Agriculture 172

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. Tennessee: Consistent brand voice with visuals. Both their posts and IG stories are consistently branded, professionally designed, and aligned with their brand voice and culture. Oregon State: Branded content w/ fresh POV of uniform unveiling. Colorado State: Owning their story with branded show.

Sports 43

Sports Social Media Community Trends 43

Karen Freberg

DECEMBER 21, 2017

This book focused on how athletes can become their own media company and own their personal brand outright. In a day where everyone has a personal brand and is vying for attention from sponsors, companies, and the media – this can be both challenging and rewarding at the same time. I read Jeremy’s first book- Brands Win Championships – and loved it. The depth of insight related to personal branding.

Sports 49

Sports Case Study Infographics Examples 49

PR Daily

MAY 14, 2019

Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Here are some brands that are mostly known by acronyms or initialisms. Epcot — Experimental Prototype Community of Tomorrow. ESPN — Entertainment and Sports Programming Network.

Wikipedia 131

Wikipedia Brand Branding Insurance 131

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. [link].

Social Media 131

Social Media Real Estate Brand Branding 131

PR Daily

AUGUST 28, 2020

The cast of “Community” and its creator, Dan Harmon , also created a virtual table reaed and Q&A in May 2020, with proceeds also benefiting COVID-19 response. Sports leagues postpone games, practices after Jacob Blake shooting.

Sports 86

Sports Apparel Fashion Nonprofit 86

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with others. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Sports Groups 40

PR Daily

JULY 15, 2019

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. But for good measure, Starbucks apologized further, issuing a statement on its website saying in part: “At Starbucks, we have deep appreciation for your department and the officers who serve the Tempe community.”

Policies 122

Policies Brand Branding Employee 122

HMA Public Relations

OCTOBER 10, 2018

Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. Featured PR and Sports Hawkeyes Iowa Kinnick Stadium Stead Family Children’s Hospital WaveThe stadium wave has been a part of […]. The post What is the Iowa Hawkeyes Wave? appeared first on HMA Public Relations.

Community 60

Community Brand Branding Sports 60

PR Daily

MAY 28, 2015

authorities absolutely rocked the international sports world. Here’s what happened: Last year, a sports marketing firm owner pleaded guilty to conspiracy charges for accepting bribes for the Nike/Brazil partnership. Nike believes in ethical and fair play in both business and sport and strongly opposes any form of manipulation or bribery. This is the brand that stuck with Tiger Woods after his dalliances, which seem like a lifetime ago.

Crisis 129

Crisis Brand Branding Sports 129

PR Daily

MAY 1, 2020

Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. Disney creates branded face masks. Read more about @shopDisney 's new range of cloth face masks and donations to families and communities in the U.S. Other companies such as Fanatics are selling branded face masks, featuring images such as sports teams logos.

Reddit 74

Reddit Crisis Instagram Fashion 74

Cision

JUNE 9, 2016

My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. You could also tie in a before and after weight loss story to something that’s happening locally or nationally, like a plus size model making it on the cover of the Sports Illustrated swimsuit issue for the first time or the opening of a new, natural grocery store in your community motivated you to get healthier.

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Pitching Brand Branding How To 172

PR Daily

SEPTEMBER 5, 2019

as tragic shootings continue to plague the nation’s communities. Dick’s Sporting Goods doubles down on removing guns from stores. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. How can brand managers build loyalty with their audiences? million for the rights to the word “We” to brand the holding firm that held WeWork.

Consumer 91

Consumer Brand Branding Pinterest 91

Mark My Words

JUNE 29, 2015

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. Where a war of words with a hostile media may be forgiven, his public battles with fellow runner Andy Vernon on Twitter angered many in the athletics community and bridges were unnecessarily burned.

Wikipedia 83

Wikipedia Print Sports Crisis Management 83

PR Daily

NOVEMBER 6, 2018

Many brand managers are going online to excite people to exercise their franchise and cast a vote. It wrote : At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. That’s why we’re committed to providing 50% off rides across the country, and free rides to underserved communities that face significant obstacles to transportation. Would a free cookie persuade you to vote in the 2018 midterm elections?

Consumer 100

Consumer Transportation Exercises Brand 100

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Storytelling 95

Storytelling Social Media Strategy Pitching 95

Doctor Spin

JUNE 8, 2020

“One tweet from the CrossFit CEO Greg Glassman, and the brand’s now breaking down.” Glassman’s tweet did stir up a perfect PR storm , for sure, but the brand CrossFit was already in serious trouble. Anyone familiar with CrossFit will know just how deeply tied these two brands are with the sport, so these decisions aren’t to be taken lightly. The CrossFit sport is now facing a difficult choice.

Sports 61

Sports Leadership Privacy Community 61

Doctor Spin

AUGUST 24, 2020

This happened after an attempt to force the brand’s CSR strategy in regards to the Black Lives Matter movement by circulating an online petition amongst Red Bull employees. Supporting the extreme sports community has been a strategically valuable and focused approach for the brand.

Wikipedia 52

Wikipedia Sports Financial Case Study 52

Doctor Spin

AUGUST 24, 2020

This happened after an attempt to force the brand’s CSR strategy in regards to the Black Lives Matter movement by circulating an online petition amongst Red Bull employees. Supporting the extreme sports community has been a strategically valuable and focused approach for the brand.

Wikipedia 52

Wikipedia Sports Financial Case Study 52

Karen Freberg

JULY 24, 2017

As a professor, I am always looking at brands and what examples I can integrate and bring into my classes to share with my students. There are always the usual cases you can discuss, but I always like to see brands and companies that are pushing the envelope and trying new approaches and reaching out to new communities in unique ways. These two brands are adidas and K-Swiss. I have approached other athletic brands on social media before, but never got a response.

Community 40

Community Brand Branding Mobile 40

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Matt Holguin – adidas Football Community Manager.

Creativity 40

Creativity Storytelling Meeting Community 40

Doctor Spin

AUGUST 24, 2020

This happened after an attempt to force the brand’s CSR strategy in regards to the Black Lives Matter movement by circulating an online petition amongst Red Bull employees. Supporting the extreme sports community has been a strategically valuable and focused approach for the brand.

Wikipedia 52

Wikipedia Sports Financial Case Study 52

PR Daily

JANUARY 5, 2015

After you’ve caught up with our news on PR, marketing, writing and social media, here are five ways you can use Flipboard to enhance your brand: 1. Fab , Doctors Without Borders , Etsy , Forbes and Martha Stewart Living are just a few brands using Flipboard to connect with audiences. You can insert catalog items into branded magazines, such as Birchbox , or create an entire catalog magazine, such as the one for Banana Republic.

Pinterest 131

Pinterest Brand Branding Newspapers 131

PR Daily

OCTOBER 11, 2018

But without brands, campaigns and organizations that have historically demanded that the public listen, care and get involved, this heightened level of familiarity and conversation surrounding Breast Cancer would be nonexistent. FIU wrote: A major concern shared by study participants was whether brands are truly supporting breast cancer awareness as they claim in marketing campaigns – what exactly is the company doing?

Brand 64

Brand Branding Employee Instagram 64

PR Daily

JUNE 5, 2015

There’s no shortage of holidays for brands and consumers to celebrate, but National Doughnut Day is always a crowd pleaser. The brand trended all day in the United States, alongside the larger #NationalDonutDay trend. Of course, non-doughnut brand managers couldn’t help themselves, piling onto the hashtag with clever (and not-so-clever) tweets. Social media managers for entertainment and sports brands didn’t miss the chance to get a few clicks, either.

Twitter 131

Twitter Skype Sports Brand 131

The Stalwart Blog

FEBRUARY 24, 2015

The Chargers are also a part of our civic pride and a rallying point for many in our community! The big argument made by both individuals is that San Diego''s brand would suffer significantly; that the city would be less top-of-mind to those outside the Southern California region and the draw of visitors would be directly, and negatively, impacted. Keeping the Chargers in San Diego is not debatable on its brand value to the City, but more on the public will.

Tourism 106

Tourism Insurance Insurance Television 106

PR Daily

AUGUST 4, 2020

As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7 Under Martinez, ESPN enhanced its relationships with sports leagues, sponsors and other business partners.

Education 165

Education Corporate Sports Nonprofit 165

Doctor Spin

SEPTEMBER 22, 2020

Another example: A few years ago, Swedish brand Happy Plugs created a pair of earphones in solid gold : Happy Plugs got its fair share of publicity from making these earphones. Instead, they focus on active lifestyle choices in the extreme sports community.

Sports 52

Sports Energy Tools Google 52

Doctor Spin

SEPTEMBER 22, 2020

Another example: A few years ago, Swedish brand Happy Plugs created a pair of earphones in solid gold : Happy Plugs got its fair share of publicity from making these earphones. Instead, they focus on active lifestyle choices in the extreme sports community.

Sports 52

Sports Energy Tools Google 52

Doctor Spin

SEPTEMBER 22, 2020

Another example: A few years ago, Swedish brand Happy Plugs created a pair of earphones in solid gold : Happy Plugs got its fair share of publicity from making these earphones. Instead, they focus on active lifestyle choices in the extreme sports community.

Sports 52

Sports Energy Tools Google 52

Karen Freberg

FEBRUARY 12, 2018

What I really appreciated about Jason’s talk today for my advanced social media class was on the subject of personal branding. Jason, who is a thought leader and professional in the social media industry, definitely has a personal brand. Finally, someone said this in a way that needs to be said not only in the industry, but in the classroom: Personal brands do make opportunities happen. Personal brands do not get you into every door.

Social Media 48

Social Media Sports Industry Conference 48

PR Daily

JULY 29, 2020

In a press release , Post Consumer Brands wrote: Post Dunkin’ Caramel Macchiato cereal is brought to life with crunchy cereal pieces and caramel-swirled marshmallows, creating the deliciously indulgent taste of the layered iced coffee beverage.

Sports 85

Sports Retail Survey Guidelines 85

PR Daily

NOVEMBER 29, 2016

There is no one-size-fits-all answer to building engaged online communities and executing successful digital campaigns. The best hashtag campaigns are clever and relevant, and they deliver a brand’s core message. Consider using a new blockbuster film, sporting event or holiday to spark interest. When engaging with consumers online, do you ever feel like you’re talking to a wall? If your social media posts fail to get “likes,” comments, shares and retweets—you probably are.

Film 97

Film Sports Brand Branding 97

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Creating a sport around your brand may be the most sophisticated gamification on the planet.

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B2C Mobile Hotels System 83

PR Daily

AUGUST 31, 2020

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. The fundamentals of our industry, our company and our communities will not change.

Airlines 88

Airlines B2B Pinterest Exercises 88

PR Daily

JULY 22, 2020

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. Sports are back. By looking at the talk on Twitter, brands can find the best ways to connect and be part of this epic moment.

LinkedIn 85

LinkedIn Hotels Employee Sports 85

Karen Freberg

AUGUST 21, 2017

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse , and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about the next day on and offline for having great brand integration and strategy for the event? I have been a fan of the #SMSports community for years, and have the pleasure of calling many of these professionals my friends.

Sports 40

Sports Social Media Community Video 40