Hospital branding finds fertile ground with sports teams and arenas
PR Daily
MARCH 23, 2016
Professional sports franchises across the U.S. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark. The program will “align the most powerful brands in New Jersey committed to unifying and inspiring the lives of the families, neighbors and communities throughout the state,” it said.
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