Hospital branding finds fertile ground with sports teams and arenas

PR Daily

Professional sports franchises across the U.S. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark. The program will “align the most powerful brands in New Jersey committed to unifying and inspiring the lives of the families, neighbors and communities throughout the state,” it said.

Entertainment & Sports Section New Member Spotlight

PRSay

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Getting the brand out there and everything that we stand for and everything that we built. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. PR Specialization interview public relations Sport UFC

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Building Community through User Generated Content

Solo PR Pro

We gather and form mini-communities around our work, interests, locations and more. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

Social Media and Sports Trends and Teams to watch for College Football Season

Karen Freberg

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. Tennessee: Consistent brand voice with visuals. Both their posts and IG stories are consistently branded, professionally designed, and aligned with their brand voice and culture. Oregon State: Branded content w/ fresh POV of uniform unveiling. Colorado State: Owning their story with branded show.

“Athletes Are Brands Too” Book Review: A must have for classes and sports programs

Karen Freberg

This book focused on how athletes can become their own media company and own their personal brand outright. In a day where everyone has a personal brand and is vying for attention from sponsors, companies, and the media – this can be both challenging and rewarding at the same time. I read Jeremy’s first book- Brands Win Championships – and loved it. The depth of insight related to personal branding.

The surprising origins of brand names

PR Daily

Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Here are some brands that are mostly known by acronyms or initialisms. Epcot — Experimental Prototype Community of Tomorrow. ESPN — Entertainment and Sports Programming Network.

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. [link].

Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks

PR Daily

The cast of “Community” and its creator, Dan Harmon , also created a virtual table reaed and Q&A in May 2020, with proceeds also benefiting COVID-19 response. Sports leagues postpone games, practices after Jacob Blake shooting.

Building a Community: The Next Frontier for Social Media Professionals

Karen Freberg

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with others. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Starbucks reveals why brands should lead with values

PR Daily

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. But for good measure, Starbucks apologized further, issuing a statement on its website saying in part: “At Starbucks, we have deep appreciation for your department and the officers who serve the Tempe community.”

What is the Iowa Hawkeyes Wave?

HMA Public Relations

Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. Featured PR and Sports Hawkeyes Iowa Kinnick Stadium Stead Family Children’s Hospital WaveThe stadium wave has been a part of […]. The post What is the Iowa Hawkeyes Wave? appeared first on HMA Public Relations.

Nike, other brands pulled into FIFA crisis

PR Daily

authorities absolutely rocked the international sports world. Here’s what happened: Last year, a sports marketing firm owner pleaded guilty to conspiracy charges for accepting bribes for the Nike/Brazil partnership. Nike believes in ethical and fair play in both business and sport and strongly opposes any form of manipulation or bribery. This is the brand that stuck with Tiger Woods after his dalliances, which seem like a lifetime ago.

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Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. Disney creates branded face masks. Read more about @shopDisney 's new range of cloth face masks and donations to families and communities in the U.S. Other companies such as Fanatics are selling branded face masks, featuring images such as sports teams logos.

How to Pitch Better Brand Stories

Cision

My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. You could also tie in a before and after weight loss story to something that’s happening locally or nationally, like a plus size model making it on the cover of the Sports Illustrated swimsuit issue for the first time or the opening of a new, natural grocery store in your community motivated you to get healthier.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

as tragic shootings continue to plague the nation’s communities. Dick’s Sporting Goods doubles down on removing guns from stores. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. How can brand managers build loyalty with their audiences? million for the rights to the word “We” to brand the holding firm that held WeWork.

So Farah, not so good Freuds

Mark My Words

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. Where a war of words with a hostile media may be forgiven, his public battles with fellow runner Andy Vernon on Twitter angered many in the athletics community and bridges were unnecessarily burned.

How brand managers are encouraging consumers to vote

PR Daily

Many brand managers are going online to excite people to exercise their franchise and cast a vote. It wrote : At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. That’s why we’re committed to providing 50% off rides across the country, and free rides to underserved communities that face significant obstacles to transportation. Would a free cookie persuade you to vote in the 2018 midterm elections?

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

The CrossFit PR mayhem

Doctor Spin

“One tweet from the CrossFit CEO Greg Glassman, and the brand’s now breaking down.” Glassman’s tweet did stir up a perfect PR storm , for sure, but the brand CrossFit was already in serious trouble. Anyone familiar with CrossFit will know just how deeply tied these two brands are with the sport, so these decisions aren’t to be taken lightly. The CrossFit sport is now facing a difficult choice.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

This happened after an attempt to force the brand’s CSR strategy in regards to the Black Lives Matter movement by circulating an online petition amongst Red Bull employees. Supporting the extreme sports community has been a strategically valuable and focused approach for the brand.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

This happened after an attempt to force the brand’s CSR strategy in regards to the Black Lives Matter movement by circulating an online petition amongst Red Bull employees. Supporting the extreme sports community has been a strategically valuable and focused approach for the brand.

What SM professionals can learn from adidas and K-Swiss

Karen Freberg

As a professor, I am always looking at brands and what examples I can integrate and bring into my classes to share with my students. There are always the usual cases you can discuss, but I always like to see brands and companies that are pushing the envelope and trying new approaches and reaching out to new communities in unique ways. These two brands are adidas and K-Swiss. I have approached other athletic brands on social media before, but never got a response.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Matt Holguin – adidas Football Community Manager.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

This happened after an attempt to force the brand’s CSR strategy in regards to the Black Lives Matter movement by circulating an online petition amongst Red Bull employees. Supporting the extreme sports community has been a strategically valuable and focused approach for the brand.

5 ways brand managers can use Flipboard

PR Daily

After you’ve caught up with our news on PR, marketing, writing and social media, here are five ways you can use Flipboard to enhance your brand: 1. Fab , Doctors Without Borders , Etsy , Forbes and Martha Stewart Living are just a few brands using Flipboard to connect with audiences. You can insert catalog items into branded magazines, such as Birchbox , or create an entire catalog magazine, such as the one for Banana Republic.

Major brands go pink and share breast cancer survival stories

PR Daily

But without brands, campaigns and organizations that have historically demanded that the public listen, care and get involved, this heightened level of familiarity and conversation surrounding Breast Cancer would be nonexistent. FIU wrote: A major concern shared by study participants was whether brands are truly supporting breast cancer awareness as they claim in marketing campaigns – what exactly is the company doing?

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Brands pile on Twitter for National Doughnut Day

PR Daily

There’s no shortage of holidays for brands and consumers to celebrate, but National Doughnut Day is always a crowd pleaser. The brand trended all day in the United States, alongside the larger #NationalDonutDay trend. Of course, non-doughnut brand managers couldn’t help themselves, piling onto the hashtag with clever (and not-so-clever) tweets. Social media managers for entertainment and sports brands didn’t miss the chance to get a few clicks, either.

Are The Chargers That Important to San Diego's Brand?

The Stalwart Blog

The Chargers are also a part of our civic pride and a rallying point for many in our community! The big argument made by both individuals is that San Diego''s brand would suffer significantly; that the city would be less top-of-mind to those outside the Southern California region and the draw of visitors would be directly, and negatively, impacted. Keeping the Chargers in San Diego is not debatable on its brand value to the City, but more on the public will.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

As VP of corporate citizenship, he exceeded his 2020 goal of enabling 1 million kids’ access to sports by reaching 1.7 Under Martinez, ESPN enhanced its relationships with sports leagues, sponsors and other business partners.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

Another example: A few years ago, Swedish brand Happy Plugs created a pair of earphones in solid gold : Happy Plugs got its fair share of publicity from making these earphones. Instead, they focus on active lifestyle choices in the extreme sports community.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

Another example: A few years ago, Swedish brand Happy Plugs created a pair of earphones in solid gold : Happy Plugs got its fair share of publicity from making these earphones. Instead, they focus on active lifestyle choices in the extreme sports community.

Unique selling points are powerful — but should be used wisely and with purpose

Doctor Spin

Another example: A few years ago, Swedish brand Happy Plugs created a pair of earphones in solid gold : Happy Plugs got its fair share of publicity from making these earphones. Instead, they focus on active lifestyle choices in the extreme sports community.

Social Media, Personal Branding, and Advice for Students: An afternoon w/ Jason Falls

Karen Freberg

What I really appreciated about Jason’s talk today for my advanced social media class was on the subject of personal branding. Jason, who is a thought leader and professional in the social media industry, definitely has a personal brand. Finally, someone said this in a way that needs to be said not only in the industry, but in the classroom: Personal brands do make opportunities happen. Personal brands do not get you into every door.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

In a press release , Post Consumer Brands wrote: Post Dunkin’ Caramel Macchiato cereal is brought to life with crunchy cereal pieces and caramel-swirled marshmallows, creating the deliciously indulgent taste of the layered iced coffee beverage.

3 ways to increase your brand’s engagement

PR Daily

There is no one-size-fits-all answer to building engaged online communities and executing successful digital campaigns. The best hashtag campaigns are clever and relevant, and they deliver a brand’s core message. Consider using a new blockbuster film, sporting event or holiday to spark interest. When engaging with consumers online, do you ever feel like you’re talking to a wall? If your social media posts fail to get “likes,” comments, shares and retweets—you probably are.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Creating a sport around your brand may be the most sophisticated gamification on the planet.

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MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. The fundamentals of our industry, our company and our communities will not change.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. Sports are back. By looking at the talk on Twitter, brands can find the best ways to connect and be part of this epic moment.

Social Media + Solar Eclipse: Lessons and brands to note

Karen Freberg

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse , and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about the next day on and offline for having great brand integration and strategy for the event? I have been a fan of the #SMSports community for years, and have the pleasure of calling many of these professionals my friends.