Communications Conversations

MAY 4, 2016

The Skimm only has 15 full-time employees, so the Skimmbassadors have been a HUGE part of publisher’s success over the last couple years. The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. Brand lesson : Never underestimate the power of free stuff. By word of mouth.

Case Study 60

Case Study Employee Study Software 60

Mindful Marketing

OCTOBER 4, 2023

That saying is easy to embrace in principle, but it can become harder to accept when senators and sports legends suggest otherwise. ” At first glance, Fetterman spurring the Senate to button up its dress code and Sanders sporting sunglasses during interviews have little to do with each other. That's what my mother taught me.”

Policies 98

Policies Sports Interviews Case Study 98

Onclusive

APRIL 22, 2021

In addition, there are incidents that may occur regardless of the type of business and industry you are in, such as sexual harassment, workplace violence, lawsuits, or key public-facing employees being dismissed. Navigating a crisis is not a solo race—it’s a team sport. Expect the unexpected. Create and train a crisis response team.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3

Communications 62

Communications Retail Sports Leadership 62

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

NOVEMBER 10, 2021

One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. This video very cleverly highlights how tapping into current affairs and a relevant topic can engage a wider audience and successful promote a brand. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

The Stalwart Blog

JANUARY 11, 2017

Even if you’re not into sports, the last second heroics by Clemson to snatch victory from the Crimson Tide was epic. Sometimes, in adherence to a brand promise, you’ll have to take chances. Treating your employees better actually improved profits. If you missed it, too bad. There’s a lesson here for companies.

Brand 60

Brand Branding Retail Sports 60

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports. I met my husband through Gaelic sports and enjoy dragging my girls out to practice every once in a while.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? With so much content saturating the marketplace, how can brands stand out?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Talk Like Ted. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Prohibition

MARCH 15, 2023

This, following research that 71% of people surveyed agree that homophobia remains a problem in sport, prompted EE to create ‘GayVAR’. The decision to do so by EE is not only creative , but its also topical in the sport and got a lot of people talking – proving a hit with the media.

Video 62

Video Case Study Sports Creativity 62

Mark My Words

MARCH 10, 2023

Strictly speaking, Lineker’s official status as a freelance employee and member of the sport department means he is not governed by the same social media rules that the director general, Tim Davie, introduced to keep the views of news staff in check. Does he stay true to the Lineker brand?

Social Media 60

Social Media Policies Government Media 60

Critical Mention

APRIL 9, 2020

This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice. Emails are a great way to notify clients about business updates, and blogs are useful for sharing industry tips and brand exposure. Share Tweet Share. Until next time! Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. fashion sport.

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 146

Employee Print Writing Survey 146

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Inform Clients Who to Contact during Holidays.

Publicity 74

Publicity Employee Analysis Radio 74

NewsWhip

MAY 20, 2022

May 17th: Media reacts to Netflix “culture memo” This week, news emerged of a corporate culture memo sent to Netflix employees about the aims of the company and content production going forward. The top articles came from Yahoo and CNBC , which had around 50k engagements each.

Twitter 78

Twitter Case Study Sports Employee 78

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. It is almost a sport on Facebook, Instagram and Twitter. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Storytelling 78

Storytelling Internal International Social Media 78

Communications Conversations

JUNE 8, 2017

Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. Bank to enter the national branding conversation in a very significant way. Bank which allows me to work on many partnerships with our sports teams.

Banking 113

Banking Sports Financial Corporate 113

Communications Conversations

JANUARY 12, 2021

Others are brand new to me. He was a relatively new employee at the time, and I didn’t have a chance to connect with him. I’m looking forward to hearing about what it’s like doing PR for Minnesota’s fastest-rising sports franchise! Jennifer Zick, Authentic Brand. I see a big networking year ahead!

Banking 78

Banking Sports Meeting Insurance 78

Wadds Inc.

AUGUST 14, 2023

The sports market is particularly attractive at the moment due to money flowing into the industry, in combination with the opportunity to engage with fans, not to mention the interaction with sports-stars through influencer campaigns. Agencies in niches often perform well and are sought after.

Agency 52

Agency Sports Public Affairs Creativity 52

Ishmael's Corner

NOVEMBER 2, 2014

Perhaps on the morning of game seven, someone in branding asked who’s handling this and Chevrolet realized this “little” detail had slipped between the cracks. I’m assuming someone in the branding or advertising or communications group was involved. USA Today Sports. Two, who the hell wrote his preamble?

Communications 112

Communications Sports Technology Brand 112

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 144

Television Instagram Consumer Newspapers 144

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. Red Bull took on a stupid majority (“extreme sports are only for reckless adrenaline junkies and not to be considered real sports”). Perhaps they treat their employees badly? What about making a row of quiet rooms where employees can meditate and catch their breaths?

How To 52

How To Hotels Survey Employee 52

Mindful Marketing

JANUARY 23, 2021

Now the world’s biggest brewer , Anheuser-Busch InBev, has found an especially innovative way to broadcast a brand message—a work of art, in the heart of New York City, valued at $470 million! However, higher ed’s steeply-sloped expense history is more complicated. wait for it. Anheuser-Busch.

Education 126

Education Financial Transportation Engineering 126

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Boing Boing. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

AUGUST 21, 2018

You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. One of the biggest challenges in this industry is that potential candidates don’t see themselves in this field, so exposure is key and organizations like the Brand Lab offers just that.

Sports 113

Sports Retail Local Report 113

Cision

JUNE 3, 2015

Not every brand has a celebrity athlete like Kelley O’Hara to promote their message, but they can use the tips and tricks Miranda and her team have implemented in making chocolate milk such a hit among professional and aspiring athletes. Want to expand your brand’s reach? Turn employees into social advocates. sqigXP0Fm2.

Instagram 120

Instagram YouTube Twitter Social Media 120

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We say that brand is what you say about business. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.” LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

PRSay

DECEMBER 18, 2019

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. It referenced the “severely … hurt feelings” of Chinese fans, adopting a propaganda term that Beijing uses whenever Western brands or individuals speak out to support the Hong Kong pro-democracy movement. In an Oct.

Corporate 71

Corporate Crisis Management Crisis Government 71

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We say that brand is what you say about business. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.” LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In addition to annual time periods like back-to-school and summer vacation, look at popular awards shows, annual sports events or other important pop culture milestones. Just this week, United Airlines removed two young female passengers traveling on employee passes. ” Also helpful? The reason? The story blew up, of course.

Airlines 120

Airlines Exercises Fashion Print 120

Barokas

SEPTEMBER 12, 2018

It is in that spirit that I’m moving to a new role of Founder, and bestowing the CEO title to our longest-term employee, someone who started by squeezing her foot in the door as a recent college graduate looking for an Account Coordinator position in 1999. For a little while, it was just me and my laptop. And then the vision came to life.

Agency 138

Agency Hotels Healthcare Enterprise 138