How to use brand journalism to engage your community
MARCH 25, 2020
Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Showcase employees.