wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. How Can Professional Speakers Perfect PR to Book More Gigs? About the presenter: Barbara Rozgonyi , Creative Visionary. What We'll Cover: Personality: Make the Most of Who You Are.

Case Study 40

Case Study Conference Reputation Small Business 40

Cision

JANUARY 4, 2016

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. Reconsider your target. Reconsider your target. Tighten your language.

Resources 120

Resources Journalism Print Pitching 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Presspage

MARCH 31, 2023

Daily a large number of questions about the situation, expectations, and measures were asked during the May holidays and the whole summer. Social listening, webcare, customer care, and incoming press requests are significant indications. Or why not book a chat with a Presspage expert right now? We’d love to talk.

Crisis 78

Crisis Travel Software Data 78

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book. The Book Patch. IngramSpark.

Print 120

Print How To Local Customer Service 120

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. Digital just is.

Reputation 177

Reputation Measurement Exercises Pitching 177

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It claims that their books have been used to train ChatGPT. This raises important questions about how we train the next generation of practitioners.

Report 119

Report Publicity Training Policies 119

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 99

Interviews Publicity Technology Social Media 99

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Community 40

Community Facebook Writing Local 40

Onclusive

JANUARY 6, 2020

One of my key takeaways from Mathew Dixon’s book The Challenger Sale was that the best salespeople show up with credible, new information for their prospects. Then, they challenge and expand their prospects’ thinking about those needs and wants, often in a way that aligns with what they are selling. Think about it.

Advertising 195

Advertising Advertising Marketing How To 195

PRSay

FEBRUARY 24, 2017

Set up meeting with colleagues and internal stakeholders to talk about the dashboard. The more you do this, the more people will buy in and get jazzed about the data.”. Seek out “ah-ha” measurement moments. We saw the volume of social media chatter spike about our lack of a mobile boarding pass app,” Villafranca says.

Social Media 117

Social Media Airlines Media Meeting 117

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

The Resolution Blog

NOVEMBER 25, 2015

How about a movement? Or you could read the book that inspired our journey. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. PR pros don’t need to know about SEO.

eBook 120

eBook Google Tools Analytics 120

Inbound PR

JUNE 26, 2018

An Inbound PR shop will be able to measure the value of its services; it will be able to easily leverage all things digital; it will have the tools to establish itself as an authority in its field and to counsel clients in becoming the leading thinkers in their own respective industries.". my press kit on Prowly here.

Measurement 50

Measurement Writing Tools Industry 50

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

Victorious PR

JULY 25, 2022

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. How will the world know about your charitable and philanthropic efforts? Whether B2B or B2C, your business is only as good as your sales.

Real Estate 52

Real Estate How To B2C Banking 52

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Essentially, PR is simply a form of communication, often all about engaging with the public. One of the best things about PR firms is their media connections. I’m sorry…what?

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

JUNE 16, 2016

Do you know how people hear about your product or service? Get our free multi-touch attribution e-book today! For example, let’s pretend you just published a press release announcing your brand won a major industry award. To do this effectively you need to be working as a team across all departments. Examine Your Timing.

Data 120

Data Survey Consumer Examples 120

Ishmael's Corner

SEPTEMBER 28, 2014

This has less to do with the actual business storytelling and more about how The Man measures journalists. PR people who by definition know something about “spreading the word” can play a role in helping the journalist meet those pesky performance metrics. This is why journalists get cranky about PR.”. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Here you go.

Measurement 86

Measurement Case Study Twitter Google 86

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Find out how a humble press release is so much more than who, what, when, where and why. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Sword and the Script

APRIL 6, 2021

Although it’s been a while since I read it, I seem to recall Rand Fishkin , who founded Moz, crediting SEMrush with topping Moz in his book Lost and Founder. According to the announcement, Linkfluence earned about $20 million in sales in 2020. “Proof has done for analytics what Tableau did for data visualization.

Media 106

Media SEO Analytics Analysis 106

Cision

FEBRUARY 25, 2016

My views were a little progressive for the rural Minnesota area where I grew up, so I received my first death threat when I was about 16. I thought I might go into publishing, but a professor in the Newhouse School at Syracuse told me about the field of PR and how I could marry communications with business and the news.

Newspapers 120

Newspapers Financial Crisis System 120

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. But what about the human aspects of how we as individuals – and collectively – can improve our professional practice? I felt a bit trapped, without any sort of plan, and decided to do something about it.

Communications 104

Communications Community Measurement Study 104

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Here’s what we’ll be talking about. ” with Barbara Rozgonyi for SpeakerNet News.

Writing 40

Writing How To Engineering Education 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Going “The Extra Mile” is Good PR, Too If doing things that don’t scale is a good strategy for a startup, what about PR? Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

MARCH 31, 2019

Are you confused or concerned about the coming AI revolution? Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further.

Analytics 65

Analytics Data Pinterest System 65

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. We had the journalists, who had their press cards, licenses, education diplomas. I would like to talk about the book that you authored, Maxim.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Track your emails and set up goals in Google analytics to measure outcomes. Interested in a live presentation about improving your PR workflow? Can you keep up? The full presentation.

Course 60

Course Software SEO Tools 60

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Think emails, building journo relationships, doubling the number of press outlets via online press. But, with any change comes challenge.

Social Media 48

Social Media Agency Consumer Fashion 48

Cision

JULY 8, 2015

What about brands? If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. Similarly, when you’re developing a reputation as an expert in your field, people will need to hear from you or about you through a variety of different channels.

Skype 120

Skype Conference Leadership Big Data 120

OnePitch

JUNE 16, 2022

Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners. However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars.

Pitching 64

Pitching Consumer How To Meeting 64

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Toth, among others.

Government 103

Government Education Print Ethics 103

PR in High Definition

AUGUST 27, 2019

We all went on a summer holiday… or maybe not if you happened to book your flight with BA. So, if something does arise, what should you say, how and when should you say it, or should you take a leaf from Ronan Keating’s book and say nothing at all? Staying shtum – the no comment predicament. “No

Crisis 72

Crisis How To Reputation Newspapers 72