Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington. It’s the start of a lovely relationship and an important piece of storytelling.

Healthcare 131

Healthcare Privacy Print Community 131

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

Leadership 62

Leadership Storytelling Policies Groups 62

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.”

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PRSay

JUNE 9, 2022

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. The 600-page book — in a spiral-bound format — also aggregates usage additions and changes made earlier in 2022 and posted on the AP website.

Guidelines 128

Guidelines Storytelling Report Community 128

Wadds Inc.

OCTOBER 5, 2023

Her book, A Hope More Powerful than the Sea , tells the story of a Syrian refugee’s harrowing journey. She aimed to humanise the crisis through first-person storytelling. The UN leadership insists social media platforms must deliver on promises and face regulations.

Communications 98

Communications Crisis Social Media Storytelling 98

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

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Insurance Insurance Nonprofit Healthcare 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

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PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. I’m just starting to write a book that’s going to fix some of that.

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Storytelling Writing Conference Radio 60

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Modern communicators are known for their ability to raise the bar on storytelling and for their strong bonds. Start with THINK : “T” is Timing.

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Communications Storytelling Groups Community 196

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Thought leadership strategy. Product launch.

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Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Prohibition

OCTOBER 12, 2023

But despite the brewing industry’s historically male-dominated nature, more women are breaking barriers and assuming leadership roles. Social media is not just a tool for promoting new beer releases; it’s a platform for storytelling, engaging with customers, and showcasing the behind-the-scenes operations of a brewery.

Brand 71

Brand Branding Marketing Retail 71

Ishmael's Corner

NOVEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. After publishing my book “On storytelling, leadership and the power of connection,” I started the project www.hetverhaalvandeleider.be. What encouraged me to do this was an incident at my book’s publication event.

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Storytelling Leadership Community Communications 60

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

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Marketing Social Media Trends Instagram 118

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. He also mentioned his forthcoming book, The Business of Influence , which I am excited about. Shareably storytelling/sharing.

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Tools Enterprise Analytics Case Study 120

PRSay

NOVEMBER 1, 2023

There’s not a PR school at Vanderbilt and I’ve never taken a communications or PR class or read a book. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. Why did you decide to pursue this? At Vanderbilt, I had already started working in sports. I still haven’t.

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Sports Ethics Television Storytelling 77

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020. Location: Miami, FL. Dates: April 5 – 7, 2020.

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ImPRessions - Crenshaw Communications

MAY 18, 2018

The brand’s book publishing and filmmaking arms help convey its position on environmental issues that are also important to stakeholders and customers. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. For more on experiential PR, see this PR Week article.

Brand 149

Brand Branding Storytelling B2B 149

Stern + Associates

APRIL 15, 2022

Vice Chairman of S&P Global and Chairman of CERAWeek , he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future. Imagining the Next Global Economy. Interested in a Virtual or In-person Engagement?

Energy 62

Energy Government Internal International 62

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

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Skype Industry Storytelling Interviews 150

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

Sword and the Script

MARCH 14, 2017

Creative Storytelling as the Soul of B2B Marketing [UML]. If the idea of different interests you, I recommend the book “ Different: Escaping the Competitive Herd ” by Youngme Moon and listening to an interview with Jay Acunzo on the Salesforce Cloudcast episode titled, “When to Pass on Best Practices and use Creative Intuition.”.

Marketing 67

Marketing Creativity Leadership Storytelling 67

PRSay

APRIL 19, 2023

He has published several books, including 2017’s “ Obama: An Intimate Portrait ,” which debuted at No. As chief official White House photographer, did you consider yourself more of a historian or storyteller? What insights can you share with communicators about storytelling and how images help drive that narrative?

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Travel Tourism Storytelling Newspapers 66

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Book a Social Selling Secrets Masterclass Discovery Call. Interview: craft a compelling and true-to-life storytelling narrative. Visual Storytelling.

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LinkedIn Storytelling Facebook Measurement 52

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Sarah Hall has rebranded as Sarah Waddington.

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Print Storytelling Newspapers Advertising 60

Stern + Associates

NOVEMBER 16, 2023

A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. First, they burn books, and then they burn people. The Holocaust didn’t happen in one day,” reminds Friedman. “It It had time to get worse and worse, and – you know the saying?

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Survey Groups Storytelling System 62

wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Social Media Best Practices Social Media Trends Speaker Social Networking Apps Social Networking Tools Social Sales Trainer Storytelling Speaker Technology Strategy for Sales, Marketing, and PR Trailblazing Beyond Thought Leadership Web3.0

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

OCTOBER 12, 2018

On data and measurement: “It’s not activity-based and about a book of news clips. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. PR is about outcome-based thinking and what it did for your organization. ” — Dan Beltramo, CEO, AirPR.

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Conference Internal International Storytelling 98

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Report back to leadership. Write a press release.

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LinkedIn Pitching Interviews Journalism 120

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. Her book, “Modern Ghostwriting,” will be published in fall of 2018.

Communications 141

Communications Employee Leadership Writing 141

PR in High Definition

OCTOBER 28, 2021

Maybe not exactly (and considering how the plot develops in the book, you kind of hope not either!) You could even have a metaverse CEO or leadership team and mould them into whoever you want them to be, regardless of who they really are on the outside. Could this be the Facebook vision? Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Sword and the Script

OCTOBER 14, 2017

One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. 1) Thinking Different to Find Stories.

Corporate 63

Corporate Storytelling B2B Facebook 63

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

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Wireless Storytelling Radio Analysis 84

Deirdre Breakenridge

APRIL 10, 2017

Five years ago, no one expected their PR firm to have video storytelling capabilities. Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network.

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Travel Technology Conference LinkedIn 281

Ishmael's Corner

MARCH 31, 2015

Lee’s communications over the past week or so, what emerges is a master storyteller. By storyteller, I don’t only mean the ability to tell a compelling story with a beginning, an end and twist in between … though he could do this. They have an irrepressible urge to convert others.”. - The book “Wit and Wisdom of Lee Kuan Yew,” 1992.

Communications 60

Communications Storytelling Local Policies 60

ReimaginePR

APRIL 18, 2015

It distributes leadership throughout the company and gives autonomy so that everyone has more ability to fix problems. Buffer is a social media scheduling app that has made waves for its storytelling and its rapid but sustainable growth. You can read more about it in the book Reinventing Organizations.

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