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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251
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The Hidden Assets That Drive Growth for High-Performance Companies

Stern + Associates

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103
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Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders.

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The Purposeful Inclusion Principles Every Leader Needs to Put into Practice

Stern + Associates

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Brand 196
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Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. He also mentioned his forthcoming book, The Business of Influence , which I am excited about. Clearview Social employee advocacy.

Tools 120
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

The brand’s book publishing and filmmaking arms help convey its position on environmental issues that are also important to stakeholders and customers. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. For more on experiential PR, see this PR Week article.

Brand 149