PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. “Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. For me, it doubles as a break from news and the long format is something I’d liken to the meditative concentration I find from reading a book.

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

MAY 22, 2018

In the early days of the Internet, the same sorts of shady characters who’d been advertising in the back of comic books and mailing out dodgy catalogs moved online and began emailing mass quantities of spam and manipulating search engine results with tactics like keyword stuffing, “white text,” and link farms.

Marketing 62

Marketing B2B Print Technology 62

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. Please tell us about your upcoming book.

Interviews 50

Interviews Communications Storytelling Marketing 50

Cision

MAY 21, 2015

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). The Brand Advantage Journalism Podcast. 38) Ed Gandia. High Income Business Writing. 41) Greg Hickman. 46) Phoebe Chongchua. 48) Ryan Jenkins.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. The findings are consistent with data published by Nick Davies in his book Flat Earth News.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. Content marketers like to advise writers to focus on a “hub” piece—usually a longform e-book or whitepaper—and then build supporting pieces of content around it, like spokes.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

APRIL 5, 2017

Chris Lynch: My favorite book was, Boys on the Bus , an interesting read about the difference between truth, objectivity and facts. John Avlon: Great book. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. Entertain, while we give facts.

Report 225

Report Media Advertising Advertising 225