Mindful Marketing

JUNE 15, 2015

AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals. His first book, 99.3 His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. In 1997, when USA Today moved him from D.C. He needed help navigating the pandemic.

Meeting 97

Meeting Handbook Newspapers Government 97

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. As we reflect on this historic moment in television history, one thing is abundantly clear.

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. The brand’s book publishing and filmmaking arms help convey its position on environmental issues that are also important to stakeholders and customers. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

wiredPRworks

MAY 11, 2021

“As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. About Barbara Rozgonyi CEO, CoryWest Media. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

“As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. About Barbara Rozgonyi CEO, CoryWest Media. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If it was a major interview, consider a behind-the-scenes look about how the coverage came to be.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

wiredPRworks

MAY 3, 2021

“As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. About Barbara Rozgonyi CEO, CoryWest Media. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Course 52

Course Case Study Strategy Energy 52

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. I use the term media kit because it is more inclusive. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage. Even radio.

Media 120

Media Television Video Print 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing.

Leadership 149

Leadership Trade Shows Healthcare Education 149

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? Book a Social Selling Secrets Masterclass Discovery Call. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. And do you read books? Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

wiredPRworks

APRIL 27, 2021

“As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. About Barbara Rozgonyi CEO, CoryWest Media. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Strategy 52

Strategy Case Study Marketing Energy 52

wiredPRworks

MAY 3, 2021

“As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. About Barbara Rozgonyi CEO, CoryWest Media. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Course 40

Course Case Study Strategy Energy 40

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. Such practical opportunities in media relations shaped my perspective on how I wanted to integrate my learning and interests into a professional direction.

Fashion 36

Fashion Storytelling Web Internal 36

ReimaginePR

OCTOBER 3, 2016

Reason #2: You can finally say you wrote the book on the subject. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. Don’t allow the prospect of writing an book to overwhelm you. It can be hard to follow a book that’s written as a train of thought.

eBook 219

eBook How To Writing Community 219

wiredPRworks

APRIL 27, 2021

“As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. About Barbara Rozgonyi CEO, CoryWest Media. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Strategy 40

Strategy Case Study Marketing Energy 40

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. Of course, my day also includes catching up with my social media friends. Companies that aren’t forward thinking and those not looking at how customer experience changes, as a result of evolving media and technology, are going to become obsolete.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. That realization led me to accept a position as a media trainer.

Policies 120

Policies Internal International Public Affairs 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Social media is how we interact with one another, and that’s driven by mobile. And storytelling is a key part of that. It’s responsive.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. What role do you think storytelling plays in PR?

Journalism 120

Journalism Newspapers Writing Report 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Ishmael's Corner

MARCH 31, 2015

Since Lee Kuan Yew’s passing, every media outlet in the free and not-so-free world has chronicled his accomplishments. I made my first trip to Singapore in 1994, four years after Mr. Lee’s communications over the past week or so, what emerges is a master storyteller. It’s not quite Moses parting the Red Sea, but it’s close.

Communications 60

Communications Storytelling Local Policies 60

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics.

How To 52

How To SEO Content Marketing Engineering 52

PR Fuel

OCTOBER 19, 2021

You may think your social media platforms are enough to get your name out there in the public eye. However, social media doesn’t assert your brand as an authoritative voice in your industry. Perhaps you’re looking for someone to buy your business or someone to publish a book about it. Become a Storyteller.

Writing 52

Writing Product Launch Storytelling Pitching 52

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Get our free multimedia storyelling e-book now! Social media, paid (yikes) media, email, et cetera. ’” – Bill Simmons.

Engineering 120

Engineering Tools Examples YouTube 120

wiredPRworks

JULY 25, 2016

We all have goals that we say are important to us — getting in shape, building a business, writing a book, and so on — but for most of us, the inertia of life holds us back. L'Oreal Thompson Payton , Media Relations Manager at Girl Scouts of Greater Chicago and Northwest Indiana. Denayja Reese , Freelance Event Producer. I'm curious.

Conference 40

Conference How To Creativity Energy 40

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Mark My Words

SEPTEMBER 4, 2015

Michael Wolff, the American author of a biography of Mr Murdoch called The Man Who Owns the News, said that the UK had gone to war with the media mogul and “the UK lost.”. Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013.

Newspapers 60

Newspapers Print Instagram Twitter 60

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Karen Freberg

NOVEMBER 4, 2018

Interviewed with the media about experience working with The Breeders’ Cup. Created content for social media channels leading up to The Breeders’ Cup Festival for October and November. The remote team was off site and they were designated to listen, monitor, and evaluate content coming in from social media.

Social Media 52

Social Media Video Conference Analytics 52

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274