Ishmael's Corner

APRIL 26, 2015

What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In breaking down the article, four storytelling techniques carry the narrative. He rented his comic books to passengers waiting for their trains. Instead, it was research.”.

Storytelling 60

Storytelling Engineering Hotels Training 60

Mindful Marketing

JUNE 15, 2015

His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others.

Interviews 50

Interviews Marketing Financial Insurance 50

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. To us, storytelling is the fundamental essence of how people communicate. Please tell us about your upcoming book. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50

Contently - Strategy

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Pictured: The Before Times.

How To 137

How To Creativity Storytelling Writing 137

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. Little or no design goes into this type of visual storytelling. Literally anything with writing on it becomes a candidate for this technique: Books. Replace the Words in an Existing Visual. Billboards.

Storytelling 159

Storytelling Pinterest B2B Examples 159

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

OCTOBER 5, 2021

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.” In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. The brand’s book publishing and filmmaking arms help convey its position on environmental issues that are also important to stakeholders and customers. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Contently - Strategy

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. Our talent managers helped HotPads source storytellers who collectively published over 270 stories last year and increased website traffic by 4,000% in just 7 months.

Case Study 80

Case Study Study Brand Branding 80

wiredPRworks

MAY 11, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com.

Case Study 59

Case Study Study Video How To 59

Flack's Revenge

JANUARY 12, 2021

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

wiredPRworks

MAY 3, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com.

Course 52

Course Case Study Strategy Energy 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. As we reflect on this historic moment in television history, one thing is abundantly clear.

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Travel 58

Travel Hotels Storytelling Content Marketing 58

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. And do you read books? Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Ishmael's Corner

NOVEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. After publishing my book “On storytelling, leadership and the power of connection,” I started the project www.hetverhaalvandeleider.be. What encouraged me to do this was an incident at my book’s publication event.

Storytelling 60

Storytelling Leadership Community Communications 60

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. Interview: craft a compelling and true-to-life storytelling narrative. Visual Social Selling Storytelling: Instagram, Pinterest, Snap, TikTok, YouTube, and more. Visual Storytelling. Book a Social Selling Secrets Masterclass Discovery Call.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Deirdre Breakenridge

MARCH 14, 2018

I later read this in Adam Grant’s book, Originals , that being in exotic environments CAN help people become more original. We need to add our voice and personality to our storytelling and professional practice, without worrying about what others may think about us. And I started to add that voice to my storytelling.

Education 224

Education Community Social Media Energy 224

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. If you don’t have time to read the book, check out her TED Talk—it’s almost as good. In her TED Talk, Cuddy shares a powerful method for boosting your confidence just before an important presentation, job interview or business meeting.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

wiredPRworks

MAY 3, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com.

Course 40

Course Case Study Strategy Energy 40

ReimaginePR

OCTOBER 3, 2016

Reason #2: You can finally say you wrote the book on the subject. Don’t allow the prospect of writing an book to overwhelm you. It can be hard to follow a book that’s written as a train of thought. You need a mockup of your book cover so that you can start getting people excited about the prospect of reading your ebook.

eBook 219

eBook How To Writing Community 219

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. When I discovered The Hoffman Agency, I was surprised by the strong global presence, storyteller mindset and great social culture. By Miho Sakai, Intern.

Fashion 36

Fashion Storytelling Web Internal 36

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@barbararozgonyi.com.

Strategy 52

Strategy Case Study Marketing Energy 52

Sword and the Script

MARCH 14, 2017

Creative Storytelling as the Soul of B2B Marketing [UML]. If the idea of different interests you, I recommend the book “ Different: Escaping the Competitive Herd ” by Youngme Moon and listening to an interview with Jay Acunzo on the Salesforce Cloudcast episode titled, “When to Pass on Best Practices and use Creative Intuition.”.

Marketing 67

Marketing Creativity Leadership Storytelling 67

Burrelles Fresh Ideas

JUNE 27, 2023

Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests. Then, follow up with journalists to gauge their interest, offer additional information, and/or arrange interviews. Mobile-friendly Formatting : Optimize your press release for mobile devices.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. storytelling, etc) to the dark side of social media (ex. Books in social media have gotten more strategic, insightful, and comprehensive. It’s all worth it! Think about it.

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@barbararozgonyi.com.

Strategy 40

Strategy Case Study Marketing Energy 40

PRSay

FEBRUARY 5, 2018

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

Communications 141

Communications Employee Leadership Writing 141

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Ishmael's Corner

MARCH 31, 2015

Lee’s communications over the past week or so, what emerges is a master storyteller. By storyteller, I don’t only mean the ability to tell a compelling story with a beginning, an end and twist in between … though he could do this. They have an irrepressible urge to convert others.”. - The book “Wit and Wisdom of Lee Kuan Yew,” 1992.

Communications 60

Communications Storytelling Local Policies 60