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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. However, today the media is different. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share. As they say, “Anything goes!”

Ethics 195
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Virtual Interview Tips

PR for Anyone

In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. A virtual interview is much different than an in person interview.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.

Media 294
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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. This shift opens up some new earned speaking opportunities since some originally booked speakers may not opt to participate in newly online events.

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Doing a TV Interview From Home

PR for Anyone

Television stations are still hosting interviews with experts who are home. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. I could add books or plants too. In the media that’s called a “mugshot" wall.” This looks great. There's no cost to join.

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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

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You Land the Interview and Then. the Unexpected Happens

PR for Anyone

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview. Luckily I live in the D.C.