Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Stephen Waddington

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 190

Publicity Study Public Affairs System 190

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. One organization that has mastered this method is the New York Public Library.

Community 120

Community Mobile Blogging Publicity 120

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

Deirdre Breakenridge

MAY 1, 2019

ET for a Twitter chat session on “Careers in Public Relations.” Several of the topics and questions that will be answered by Matt and Ron and the #PRStudChat community include: Q1. What’s the job outlook feel like right now for PR and communications graduates and pros? Join #PRStudChat on May 16th at 12:00 p.m.

Publicity 202

Publicity Community Blogging Twitter 202

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

PR for Anyone

FEBRUARY 6, 2024

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. This episode highlights several critical pieces of advice that will benefit aspiring self-starters and seasoned business veterans looking for ways to take their professional lives to the next level. Find us on

YouTube 130

YouTube Instagram LinkedIn Community 130

Maxim Behar

NOVEMBER 22, 2020

The Global PR Revolution by the globally renowned PR expert Maxim Behar made it to BookAuthority's top 10 best PR books of all time worldwide. The book was ranked No. 7 in the prestigious international ranking - 100 Best PR Books of All Time. He also makes predictions about the future of this intuitive, ever-changing industry.

Internal 90

Internal International Print Leadership 90

PRSay

FEBRUARY 3, 2020

But what about black history in public relations? There are also many untold stories of triumph over adversity for black professionals in communications. We have come far in a PR community that was once mostly segregated. Image courtesy of the Museum of Public Relations. Areas to improve. The statistics are not great.

Publicity 218

Publicity Leadership Groups Creativity 218

PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. Find us on

Instagram 130

Instagram YouTube LinkedIn System 130

Wadds Inc.

OCTOBER 4, 2023

“The book has the cover of a cheap thriller, and it is written much like one. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. Communities can have both good and bad intent.

Brand 122

Brand Branding Reputation Financial 122

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

5W PR

MARCH 4, 2024

They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. To win their hearts and bookings, brands need to shift gears. Give travelers a taste of your destination before they book the ticket. Support the communities that make the magic happen.

Travel 78

Travel Consumer Strategy Tourism 78

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Seven ideologies are set out below.

Publicity 112

Publicity Construction Corporate Study 112

PRSay

APRIL 7, 2022

My passion for public relations and communications drives me to want to take the profession as seriously as I possibly can. Receiving my Accreditation in Public Relations (APR) has separated me from the rest. However, I did dive back into the APR Study Guide and Cutlip & Center’s “Effective Public Relations.”.

Publicity 86

Publicity Study Crisis Management LinkedIn 86

PR for Anyone

FEBRUARY 20, 2024

Her insight has been featured in such publications as The New York Times, the Associated Press, Women’s Health, Psychology Today, Mental Floss, Yahoo!, Gail Saltz is a renowned psychiatrist, columnist, bestselling author, podcaster, and TV commentator. and many more. Find us on

Television 130

Television Instagram YouTube LinkedIn 130

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s With a little bit of kicking from me, and a helluva lot of support from people who’ve bought my book, the answer is yes. 1 7,172 sales across all formats since publication. #2 Scores on the Doors.

Financial 101

Financial Government Writing LinkedIn 101

Wadds Inc.

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 96

Publicity Study Public Affairs System 96

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Building a Community We can’t forget about the community aspect! Positive relationships with our clients always go first.

Company 52

Company Real Estate Strategy Publicity 52

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

Education 78

Education Publicity Community Healthcare 78

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. Modernising public relations and marketing. Here's what I wrote.

Blogging 61

Blogging Agency Meeting Web 61

ImPRessions - Crenshaw Communications

JULY 13, 2022

Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Ursula Ojiji, MBA student, University of Ulster shares my view that public relations should be recognised as a profession.

Report 203

Report Energy Print Measurement 203

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. Many public relations practitioners start their career working with the media. New forms of content and social media communities are used to amplify editorial and reach new audiences.

Pitching 124

Pitching Media Print Social Media 124

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

Healthcare 131

Healthcare Privacy Print Community 131

Deirdre Breakenridge

FEBRUARY 6, 2017

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers. Edward Bernays.

Publicity 150

Publicity Education Community Writing 150

5W PR

JANUARY 12, 2024

The joy of unwrapping From the giggles sparked by Little Passports’ global adventures to the excitement of unboxing Once Upon a Book’s curated children’s stories, subscriptions weave wonder into the routine. Community and connection Parenting can feel isolating, but subscriptions often offer a lifeline.

Brand 78

Brand Branding Energy Community 78

Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The #FuturePRoof community aims to readdress the balance. It has published six books since 2015, five crowdsourced.

Tools 98

Tools Community Energy Print 98

5W PR

OCTOBER 25, 2023

It particularly strengthens community-driven commerce, with skincare, makeup, crafting supplies, and home improvement products being the most popular purchases. Booktok BookTok, or “Book TikTok,” is a thriving TikTok community passionate about literature.

Trends 78

Trends Brand Branding Viral 78

The Hoffman Agency

AUGUST 23, 2022

I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. Skip over a few chapters, and I was a public relations major and soon-to-be University of Oregon graduate. The Middle. Working at Hoffman is exciting, rewarding and real.

Storytelling 36

Storytelling Community Industry Transportation 36

PR for Anyone

FEBRUARY 21, 2024

Her insights have been featured in such publications as The New York Times, the Associated Press, Women’s Health, Psychology Today, Mental Floss, Yahoo!, Overcoming Loneliness Another issue that has a direct negative impact on mental health is loneliness—a significant public health issue affecting people of all ages. and many more.

Exercises 130

Exercises Social Media Television Comparison 130

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72