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New book: AI tools for public relations

Wadds Inc.

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It claims that their books have been used to train ChatGPT.

Report 119
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Seven ideologies of public relations

Stephen Waddington

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Seven ideologies are set out below.

Publicity 112
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Call for submissions for AI #PRstack tool guide

Wadds Inc.

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The #FuturePRoof community aims to readdress the balance. It has published six books since 2015, five crowdsourced.

Tools 98
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The ethical challenges of weaponized communication – Elizabeth Edwards

Ethical Voices

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. I say that in public relations, we have superpowers.

Ethics 75
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Edelman and the business of trust

Wadds Inc.

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. The consultancy suggests that business is the only institution seen as competent and ethical. The public relations industry has an uneasy relationship with the Edelman Trust Barometer, launched in 2000.

Ethics 98