MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. These overshadow even relevant pitches.

Media Relations 172

Media Relations Media Pitching Survey 172

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

If you’re in PR , chances are, you’re a writer. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. But some just entering our profession may be surprised by what type of writing a typical PR position requires.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Two types of content pieces that stood out this year were resources and the PR Tech Briefings. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate.

SEO 100

SEO Software Resources Newspapers 100

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

Communications Conversations

APRIL 30, 2019

Researching and identifying the right influencers to work with might be THE key to success in influencer marketing. Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. It’s a good question.

Tools 111

Tools Twitter Local Pitching 111

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Readers have high standards for thought leadership content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Do you blog regularly? Do you have a PR strategy? Predictions usually include some element of aspiration.

Marketing 167

Marketing Employee Content Marketing Training 167

PRSay

MAY 25, 2018

Podcasters are pretty blatant about this. They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” Now it’s a lot more complicated. Now back to you.

Pitching 87

Pitching Nonprofit Media Relations Social Media 87

PRSay

SEPTEMBER 21, 2018

For now, I’m putting podcasts here, although there’s an argument they fall under No. Bloggers — Single-author blogs have a ton of pull with their core audiences, even if content is paid (see Tim Ferriss or Ree Drummond at the top end). Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

How To 137

How To Media Nonprofit Newspapers 137

PRSay

MARCH 30, 2018

In between, blogging emerged, and more recently podcasting, as a newish channel that made it easier to get new users. People used to actively search for blogs to add to their news readers, just as many are now hunting down “best podcast” lists to lengthen their playlists. And Facebook actually showed them your posts!

Facebook 72

Facebook Newspapers Google Strategy 72

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Being timely is just the tip of the promotion iceberg. EST for the highest number of social shares on average.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Get in early and make considered pitches.

Ethics 108

Ethics Conference Advertising Advertising 108

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. 7 great tools for the tech PR workshop. It’s synced across all devices so it’s readily available to check at all hours of the night (insider tip: PR people work nights).

Tools 108

Tools SMB Survey Software 108

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Every campaign, pitch, or piece of content starts with an idea. Prep your team for success .

Internal 100

Internal International Exercises Tools 100

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Through the show’s interview format, guests can discuss their greatest successes and toughest challenges, imparting advice and offering useful tips.

Radio 100

Radio Interviews Crisis Management Community 100

ImPRessions - Crenshaw Communications

MAY 3, 2017

The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. Cultivating Habits of Highly Successful PR People. The following illustrate some habits to help any PR team excel at their jobs. The following illustrate some habits to help any PR team excel at their jobs.

Writing 149

Writing Education Pinterest Creativity 149

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For?

Publicity 64

Publicity Small Business Advertising Advertising 64

Buzzstream

JULY 7, 2021

The target hub pages are home to all of the content for the home ownership and car buying tips related posts. In addition to searching for mentions of the brand name, you can search for C-suite executives, successful ad or PR campaigns or any other initiatives that have garnered recognition for the company. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

prTini

SEPTEMBER 1, 2014

Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH , to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @ aerocles : Agency pro. Expect big things from this OU grad turned NYC PR girl.

Meeting 67

Meeting Social Media Construction Creativity 67

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Tip #1: Tell Your Story with Pictures. Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Tip #1: Tell Your Story with Pictures. Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

MARCH 31, 2016

Because of this, every piece of content you create — be it a press release, podcast, blog post, email, website landing page, SlideShare, video or ebook – must have a call to action (CTA) that offers the relationship a next step. Make your calls to action count by following these 10 tips. Understand the action.

eBook 40

eBook Case Study Guidelines Study 40

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Risa recommends these tips. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. No one knows our company or industry and its audiences better than the PR and marketing professionals who live and breathe their brands every single day.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). Grab Your 28 Top Tips in this Must-Have FREE Tipsheet. You’re a fan of honesty. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bad Pitch Blog

JUNE 8, 2006

Our latest badge of dishonor is pinned to a corporate PR person. No pitch, no salutation, nothing. April 7: FOR IMMEDIATE RELEASE - Apartments.com Room to Move Contest and Blog With great examples of successful online contests available AND a Webby award to its credit, I expected more from this release.

Pitching 40

Pitching Print Web Media Relations 40