5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes.

Software 78

Software System Training Enterprise 78

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Business Wire takes holidays seriously.

Infographics 153

Infographics Travel Product Launch Video 153

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Your best course of action? Use Your Content Marketing Strategy.

Reputation 79

Reputation Infographics Crisis Management Local 79

Communications Conversations

JANUARY 11, 2018

Blog posts. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Meanwhile, what are public relations folks spending much of their time producing? E-newsletters. White papers.

Consumer 104

Consumer Print Reddit Video 104

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. This blog outlines all the essential writing tactics you need to know. Should press releases be part of your marketing strategy, even as a small, up-and-coming business?

Writing 60

Writing SEO Google Local 60

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? If your company has a blog, you may already be familiar with this concept. Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release. Gaining Organic SEO Traffic.

How To 98

How To Ethics SEO Guidelines 98

Communications Conversations

NOVEMBER 24, 2014

I’ve blogged about Microsoft Stories before , but I’m a big fan. But I’d say 90 percent of the time they’re merely suggesting the best restaurants, routes and activities in locales around the world. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward.

Case Study 166

Case Study Strategy Study Hotels 166

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. As for paid, you can monitor competitor ads and landing pages, and their positions in search results to see exactly what they’re spending at the local level.

Google 90

Google SEO Trends Content Marketing 90

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. Blogs are a great way to provide valuable content to your audiences. With the majority of people preferring visual content, don’t miss out on using images, infographics and video.

Education 84

Education Resources Internal International 84

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. Start a tweet chat and develop videos, blog posts or other content addressing problems that your product solves and position yourself as a thought leader. Champion a Purpose. Slow news cycles happen to the best of us.

Leadership 81

Leadership Survey Education Exercises 81

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. It is also an opportunity to promote the press release on other avenues like your company blog and social media accounts.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. It often involves the use of statistics, charts, and infographics. Multiple sources add information over social media, blogs, and videos as the news story is happening.

Journalism 65

Journalism Newspapers Web Data 65

Beyond PR

JUNE 19, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes. Relevant research to demonstrate why you’re making these rebranding decisions. Changes in competitive positioning.

Communications 69

Communications How To Telecommunications Employee 69

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

Shift Communications

MAY 14, 2015

every time we go by one in a local construction site. Interestingly there were no formal blogs on any of the sites. Each company substituted this need by publishing content that might be used in a more traditional blog under the title of news. But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Cool infographics. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. There are still many precious memories that I wish I could include in this blog post. These were also fun cultural and local activities for me.

Pitching 28

Pitching Analysis Local Case Study 28

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. Here is a couple that stands out: You have a blog you’re managing that generates revenue (e.g.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Communications Conversations

APRIL 6, 2016

Do they have a blog? Find your local PRSA chapter upon graduating, join (it’s cheaper, as a recent grad, as I recall), and VOLUNTEER! Or, what about Katie Briggs, who used an infographic as her resume to land a job in advertising. If yes, look for ways to engage them there (common interests are a good start!).

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. As always, I learned a lot more at the MIMA Summit than you could possibly fit into this blog post. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

DECEMBER 10, 2019

21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. The list goes on.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. The title of your blog post isn’t objective proof that your barbecue is the best. It’s excellent engagement and mostly free.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR Fuel

SEPTEMBER 23, 2021

Personalize and Localize. Make sure it’s personalized and localized. Think about your local audience, too. Personalizing and localizing your content will help media outlets recognize the relevance of your release. Visuals like infographics, polls, or video content will help engage your audience.

Brand 105

Brand Branding How To SEO 105

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Local branches often offer webinars on marketing, and you can connect with a marketing expert who can mentor you through big marketing decisions. Create a social media content calendar. Design a website. It’s a small price to pay.

Resources 120

Resources Marketing Small Business eBook 120

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” We do an annual Halloween PR blog post that’s always well-received. Weather may sound boring, but it’s actually a rich story idea with high local relevance. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

PR Fuel

OCTOBER 16, 2018

Are you a member of your local Chamber of Commerce? Interestingly, I’ve seen a number of journalists using the service to solicit interview subjects and sources, including a reporter who does tech stories for the local NBC affiliate in New York City and a freelancer working on an article for Entrepreneur. Let the media know.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

MAY 5, 2011

Is it local? My local Six Flags may be cheaper, even offer coupon deals but there is really no comparison to the Disneyworld experience. Infographics: AKA chart porn , sometimes the easiest and sharpest way to share a lot of info. She also tweets, blogs, drinks wine and makes up wacky acronyms JFTHOI. Is it global?

Storytelling 66

Storytelling Publicity Comparison Local 66

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60