Cision

SEPTEMBER 7, 2016

The social media tools that are hot today may not have even existed a year ago. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Create a social media content calendar. With the kids back in school, learning is in the air. Design a website. The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. 4 Lessons Learned From the Most Agile Brands on Social Media.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR Fuel

SEPTEMBER 23, 2021

Personalize and Localize. Make sure it’s personalized and localized. Think about your local audience, too. Personalizing and localizing your content will help media outlets recognize the relevance of your release. Visuals like infographics, polls, or video content will help engage your audience.

Brand 95

Brand Branding How To SEO 95

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” We do an annual Halloween PR blog post that’s always well-received. Weather may sound boring, but it’s actually a rich story idea with high local relevance. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

Communications Conversations

JANUARY 11, 2018

Blog posts. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? But, that’s going to completely overwhelm the average social media user. E-newsletters. White papers.

Consumer 104

Consumer Print Reddit Video 104

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. Why Do Press Releases Still Matter?

How To 98

How To Ethics SEO Guidelines 98

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using. Read more about their experiences.

Education 84

Education Resources Internal International 84

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. As for paid, you can monitor competitor ads and landing pages, and their positions in search results to see exactly what they’re spending at the local level.

Google 90

Google SEO Trends Content Marketing 90

Beyond PR

JUNE 19, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 69

Communications How To Telecommunications Employee 69

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. It often involves the use of statistics, charts, and infographics. Data journalism has become important because, in today's world, anyone with a smartphone and social media account can be a journalist.

Journalism 65

Journalism Newspapers Web Data 65

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. It is also an opportunity to promote the press release on other avenues like your company blog and social media accounts.

Publicity 87

Publicity Case Study Infographics Energy 87

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. This blog outlines all the essential writing tactics you need to know. Should press releases be part of your marketing strategy, even as a small, up-and-coming business?

Writing 59

Writing SEO Google Local 59

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Norton's Notes

JULY 17, 2014

and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. Image credit to: Luigi Diamanti.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

PR Fuel

OCTOBER 16, 2018

Be sure to include recent press clippings and if you’re a small business, considering mentioning what media outlets have given you a little recent (and positive) publicity. Are you a member of your local Chamber of Commerce? Let the media know. And don’t forget local promotions. More on the Public Relations Page.

Web 40

Web Pitching Local Report 40

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Miscellaneous social networks.

Real Estate 57

Real Estate How To Web Case Study 57

Communications Conversations

APRIL 6, 2016

” 4: Identify 10 people you want to know–and use social media to help you meet them. Do they have a blog? So many ways to use social to meet people now–you actually have no excuses here. Find your local PRSA chapter upon graduating, join (it’s cheaper, as a recent grad, as I recall), and VOLUNTEER!

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Shift Communications

MAY 14, 2015

every time we go by one in a local construction site. Interestingly there were no formal blogs on any of the sites. Each company substituted this need by publishing content that might be used in a more traditional blog under the title of news. Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. Another difference I observed was that media pitching/outreach to tech journalists in the U.S. media landscape, leadership skills etc. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories.

Pitching 28

Pitching Analysis Case Study Local 28

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 63

Publicity Small Business Advertising Advertising 63

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. Start a tweet chat and develop videos, blog posts or other content addressing problems that your product solves and position yourself as a thought leader. Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Is it local? My local Six Flags may be cheaper, even offer coupon deals but there is really no comparison to the Disneyworld experience. Guest post by Davina Brewer. Is it global?

Storytelling 66

Storytelling Publicity Comparison Local 66