Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. How do you know what’s working? Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes.

Analytics 81

Analytics Comparison Google Interviews 81

Presspage

FEBRUARY 28, 2024

Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families. Companies are facing product recalls due to manufacturing issues or having to repair their reputation after a former employee took to social media to vent.

Crisis 113

Crisis Reputation Software Crisis Communications 113

ImPRessions - Crenshaw Communications

MARCH 14, 2019

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. Current clients, prospects, media, analysts, influencers, and employees. But do you need a press release for your announcement?

SEO 204

SEO Writing Advertising Advertising 204

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Where does accountability begin and end?

Corporate 156

Corporate Reputation Policies Employee 156

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Tools 195

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. I find it’s helpful to have a Word document available where I’m keeping ideas as I stumble across them. Let’s dig right in. Finding keywords.

Blogging 111

Blogging SEO Web Google 111

Practical Law Construction

JANUARY 12, 2023

This blog post discusses how Project Co successfully achieved this downloading exercise. Any negligence or breach of statutory duty on the part of the Contractor, a subcontractor of the Contractor, or their respective employees, servants or agents.”

Construction 90

Construction Exercises Employee Engineering 90

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Instead, they evaluate companies based on their own metrics or on employee reviews, as is the case with Glassdoor’s Best Places to Work. Choose awards wisely. Award entries need not be dull.

Case Study 136

Case Study B2B Conference Industry 136

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Employees just went through the motions and punched out at 5 p.m. Document content types. I once worked with an in-house lawyer that gave marketing a 10-page document with guidelines.

Marketing 85

Marketing Guidelines Social Media Conference 85

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We made it the subject of another blog.) Scale is a strange thing, isn’t it. Making the most of your effort and energy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We made it the subject of another blog.) Scale is a strange thing, isn’t it. Making the most of your effort and energy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

MARCH 6, 2017

.” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. And Uber’s not alone in grappling with the impact of information supplied by its own employees.

Reputation 159

Reputation How To Employee Financial 159

NewsWhip

APRIL 22, 2022

In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. You can view the interactive version of the report here. . Apr 20th: How comms teams can stay ahead with prediction. Apr 21st: A bad week for Netflix.

Twitter 78

Twitter Analysis Crisis Banking 78

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Vacation or paid time off ranks number two (at 37 percent) in what employees consider to be the top five benefits.

How To 120

How To Media Employee Policies 120

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Every employee needs media training. Creative employee communications.

Marketing 167

Marketing Employee Content Marketing Training 167

PR 20/20

SEPTEMBER 29, 2020

Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. The Solution: Content Strategy That Drives Growth.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

Tools 69

Tools Insurance Insurance Handbook 69

5W PR

MAY 27, 2022

In fact, it’s smart to include the technical specifications in a separate document for anyone that’s interested, instead of including that information outright. Plenty of businesses use robots in different ways simply because they’re a lot more efficient at carrying out daily tasks compared to regular human employees.

Company 88

Company Strategy Publicity Real Estate 88

Mindful Marketing

JUNE 27, 2020

Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Real Estate 111

Real Estate Community Employee Education 111

Cision

DECEMBER 9, 2015

the moment you publish anything , say, a SlideShare or blog post, it comes under copyright for the duration of your life, plus 70 years. Also involve executives, managers and other influential employees. Also, document everything and establish a rhythm for reviewing content and copyrights. According to current laws in the U.S.,

How To 120

How To Training Education Creativity 120

Melissa Agnes

DECEMBER 3, 2014

In my last blog submission , I gave an overview of Canada’s Anti-Spam Legislation (CASL) and briefly explained why it is important for organizations and businesses to develop and implement effective CASL compliance policies. For even more information and tips on CASL, listen to episode #025 of The Crisis Intelligence Podcast. By Maanit Zemel.

Policies 205

Policies Privacy Crisis System 205

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). A new CEO – if I’m not an employee or stockholder, don’t care.

Infographics 105

Infographics Software Video Employee 105

Sword and the Script

OCTOBER 1, 2019

Overrides are indexed as different ‘versions’ of the same document in Meltwater’s Elasticsearch cluster, providing customers with a personalized view of their sentiment when building dashboards and reports.”. Here’s the problem: “We traditionally used an algorithm that takes a document and applies sentiment for the entire text.

Pitching 61

Pitching Analysis Report Video 61

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

They include: poor navigation, a cumbersome contact page, little or no shareable content, out-of-date blog posts, or media hits with broken links. A good PR firm will demonstrate relevant experience through a customized proposal rather than an off-the-shelf document with vague or boilerplate information. The canned proposal.

Agency 159

Agency Meeting Measurement Construction 159

PR in High Definition

APRIL 1, 2020

Values often smack of ‘do as I do’-ism, with few senior staff paying them more than lip service after the first week – or worse, being used as a stick to berate employees when they don’t perform well. Having to send an employee on a training course is an easy feat – correcting cultural conflict and tension is not. Tying it all up.

Company 71

Company Employee Examples Leadership 71

PR in High Definition

FEBRUARY 28, 2019

An AI system integrated in Showpad captures usage data from content in accordance with GDPR, identifies successful sales techniques and in turn automates provision of content for shareable sales documents. Sales employees can use the interaction data to optimise their sales conversations and ensure a better buying experience for the customer.

Communications 74

Communications System Training Data 74

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

Newsfile

OCTOBER 24, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Ready to get your press release out there? Just leave everything to us! Feel free to reach out to Newsfile for help with your press release needs at office@newsfilecorp.com.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? The answer is no.

Study 61

Study Survey B2B Advertising 61

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Avaya probably wasn’t even following that individual.

How To 198

How To Instagram Social Media LinkedIn 198

Contently - Strategy

APRIL 17, 2019

In the first playbook in this series, we shared our Content Marketing Maturity Model to show what different phases of success look like: The first playbook explained how to get out of content chaos by using a documented strategy, competitive analysis, and a content calendar. We’ve seen clients thrive with all three models.

Content Marketing 84

Content Marketing How To Marketing Banking 84