Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Where does accountability begin and end?

Corporate 156

Corporate Reputation Policies Employee 156

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Tools 195

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. Let’s dig right in.

Blogging 111

Blogging SEO Web Google 111

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Instead, they evaluate companies based on their own metrics or on employee reviews, as is the case with Glassdoor’s Best Places to Work. Choose awards wisely. Award entries need not be dull.

Case Study 136

Case Study B2B Conference Industry 136

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Employees just went through the motions and punched out at 5 p.m. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>

Marketing 86

Marketing Guidelines Social Media Conference 86

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. . Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

Tools 69

Tools Insurance Insurance Handbook 69

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. It allows users to quickly compare the raw HTML source code with the rendered DOM (Document Object Model), which is what search engines and users ultimately see.

SEO 83

SEO Web Tools Analysis 83

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”. NASDAQ: INOD ). That’s totally bad!

Pitching 61

Pitching Analysis Report Video 61

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? The answer is no.

Study 61

Study Survey B2B Advertising 61

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.” Connect the routine discussion to aspects that you want to discuss with them. Demonstrate compassion.

Study 120

Study Writing Facebook Groups 120

The Hoffman Agency

FEBRUARY 22, 2022

This was tough for me to understand at first, but once I did, I realized how much creativity and flexibility it allows employees at all levels. I oversaw tasks from tracking down press lists and conducting outreach to securing and prepping documents for multiple briefings at the booth with the new European Vice President.

Internal 36

Internal International Leadership Agency 36

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Employee engagement? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. Of course, you’d have to set up guidelines and parameters with the employees. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

FEBRUARY 4, 2020

In an email exchange with this blog, President Sean O’Neal noted that while Onclusive has previously provided sentiment analysis, the new engine promises better accuracy in interpreting the one and feeling of written content. My motive for buying the shares was a personal interest in PR technology and to track the company for these writings.

Software 102

Software Analysis Data Tools 102

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. What we do 5.

Government 103

Government Education Print Ethics 103

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Each time an employee gets replaced, knowledge is lost. Choose workflow experiments. Change isn’t easy.

How To 60

How To Software System Employee 60

Sword and the Script

JANUARY 22, 2019

1) Why did you write your book? I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it. One publication or blog you read regularly is… (GK) eConsultancy. He’s my guest on the first Off Script Q&A of 2019.

Brand 78

Brand Branding Banking Consumer 78

PR Fuel

JUNE 26, 2018

There are many different formats you can use when writing your press release. Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. List headlines quickly capture the essence of the story, and they’re easy to write.

Writing 40

Writing Resources Web Newspapers 40

Solo PR Pro

NOVEMBER 8, 2016

You don’t have to write a 30-page plan, it can be as simple as one page that outlines your short and term goals and what you need to do to reach them. As a bonus, document your workflow so that you can create systems. This is especially helpful if you ever hire employees or subcontractors. Do a life audit.

How To 59

How To Hotels System Conference 59

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! Document, Don’t create. As Gary says, documenting will keep you honest on where you are, and where you have been, but also show the journey you have been on.

Social Media 45

Social Media Media Education Industry 45

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Sword and the Script

FEBRUARY 10, 2015

Any PRs that blog on a consistent basis will have a special appreciation with the demands placed on members of the media. To that end, most PRs often draft a document – a briefing sheet – to help prepare executives. That doesn’t leave much time for examining a topic in depth. The vague opening question.

Interviews 60

Interviews Media Fashion Report 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. a) Need to Increase Earned Media?

Internal 63

Internal International Data Media 63

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. Basically, Hoffman pays you to work abroad.

Pitching 36

Pitching Transportation Conference Report 36

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Talk with employees. Subscribe to our blog.

How To 48

How To Agency Writing Interviews 48

MaccaPR

APRIL 14, 2015

Another wrote: “Strengthened writing skills by preparing budgets, itineraries, letters of intent, and more.” The second example is good because it describes to what assignments the candidate stretched her writing skills. Did you write and distribute media alerts for special events? Number and quality of internships.

Agency 48

Agency Real Estate Social Media Writing 48

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. How do you develop employees? Write a company mission statement based on your findings.

Strategy 138

Strategy Brand Branding How To 138

PR Fuel

OCTOBER 30, 2018

7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Without further ado, here are 7 tips to writing the best welcome email. 5 Tips on Writing a Great Email Newsletter.

Communications 40

Communications Pitching Writing Social Media 40

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. The post Are You Writing Intelligent Content?

Writing 72

Writing eBook Case Study System 72

Practical Law Construction

JUNE 8, 2021

a failure to always identify documents or sources of data referred to in the reports, which meant Dana’s legal team had to try and identify material from over 8,500 documents that had been disclosed. This resulted in further disclosure from FST of some 175 documents (from about 2,500 referred to).

Construction 52

Construction Report Chemicals Engineering 52

Practical Law Construction

NOVEMBER 3, 2020

A question that routinely arises in practice, this scenario is perhaps more relevant now than ever, not only because of COVID-19 but also because of the Corporate Insolvency and Governance Act 2020 (CIGA) that our colleague, Primrose Tay, blogged about. This blog will take a closer look at this question.

Construction 52

Construction Exercises Blogging Writing 52