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Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. The API conducted a project of content tagging by topic with 55 news publishers. Currently only 1% of news content is about major enterprise.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. The API conducted a project of content tagging by topic with 55 news publishers. Currently only 1% of news content is about major enterprise.

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. That’s the theme for this week’s Unscripted Marketing Links [UML].

9 expert tips for writing press release headlines

PR Daily

Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018. When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline?

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture. PRNEWS Blog.

Why PR May be the Answer to the Future of Search

The Proactive Report

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. PR and the Future of Search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

How to Measure the Quality of Your Content

The Proactive Report

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. Can you measure the quality of your content? The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item?

9 productive activities for PR pros during a summer lull

PR Daily

Here’s what PR pros can do with the downtime in slower summer months. We asked a few PR and communications pros for some ideas. I work with clients on training so they’re ready to hit the ground running in September and get the best results from their Christmas marketing campaigns.” Katheryn Watson, digital PR manager, Kaizen Agency. RELATED: Share the content that captivated audiences ]. Content marketing. Claire Winter, content creator.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline? Matt Kovacs is President of California-based Blaze PR , which specializes in integrated PR, marketing, influencer and social media strategies.

Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Unique, original content.

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Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.

Last Night a Blog Post Changed My Life

ZudePR

For most of my 18-year career as a PR consultant the blogosphere had passed me by. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). All this blog-reading has not gone unremarked. PR/Business blog

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing.

SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. The best way to get your news content noticed and used is to provide content that: Is newsworthy and interesting. How’s how to create SMART news content. and it’s all about visual content.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. DivvyHQ Content Challenges Report).

The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

Rock the Status Quo

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. It works like most blog platforms, so you can upload photos, highlight a quote, create hyperlinks and change basic font and size settings. Digital PR

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. Without that media content, search engines would not be used – especially for breaking news and confirming or validating news.

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. So what’s a PR pro to do? Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

12 of the best online tools for PR pros

PR Daily

What digital aids do you find it impossible to live without? This article originally appeared on PR Daily in April of 2018. With so many services and platforms for researching PR opportunities, finding the right media contacts and sharing your message—not to mention keeping track of it all—figuring out where to begin can be overwhelming. Here are 12 of the most helpful tools for PR pros looking to ease their workload: Finding PR opportunities and building media lists.

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Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

Working with Influencers #ViralChat Q&A

The Proactive Report

A3: Once you have identified who you want to connect with, read their content. Tweet a link to a good article or blog post they’ve published. You can use Sendible to set up a monitoring feed of all content from the influencers you want to connect with. You do that by linking to their content, RTing their posts and complimenting them. Read their blog and post comments. Watch this video on how to create content that’s 10x better than the rest.

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5: As well as blogs.

29 Advanced Digital Newsletters That Help You Learn

ZudePR

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. It recommends 29 advanced digital newsletters you can subscribe to. Content Curation.

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PR pros predict which industry trends will matter most in 2019

PR Daily

With every new year it’s important for PR professionals to reflect on the prior 12 months’ successes and failures—and to prepare for what the coming year might bring. There were many surprises, breaking news, news-breaking tweets—business was never usual for us in PR,” said Julia Sahin, senior account supervisor at Edelman. Nearly all the industry professionals we chatted with for this post predicted that content will become increasingly important in the new year.

The Deep Work Habits of 28 Highly Productive People

ZudePR

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I love writing.

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You’re Not Alone: Zude’s (#PRstack) Top 4

ZudePR

Afraid of the way my industry was changing, I had the digital fear. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. I spend 30 minutes playing around with headlines every time I produce content. CoSchedule Blog Post Headline Analyser. For blog posts, but use it for any communication. Writing. PR/Business blog

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. Labels are unimportant; content is. And they all blog.

How to be a PR Pro Without Losing Your Soul

ZudePR

Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR). This is the book waiting to be written about the PR industry. It shines more light than any book I’ve ever read about being a PR consultant (and it’s about design). PR/Business blog

How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. The answer lies in distributing high-quality content across the channels your targeted audience uses.

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12 of the best online tools for PR pros

PR Daily

With so many services and platforms for researching PR opportunities, finding the right media contacts, sharing your message—and then keeping track of it all—it can be overwhelming for public relations professionals to even know where to begin. Here are 12 of the most helpful tools for PR pros looking to ease their workload: Finding PR opportunities and building media lists. offers a full suite for PR professionals, but it also comes with a hefty price tag.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

4 Common Traits of Modern-Day Marketing Geniuses

GroupHigh

In the current state of the marketing world, just a few thousand followers on Twitter or Instagram can earn you the title of “ thought leader.” So what makes a marketing genius? Wantrapreneurs” can certainly learn from these modern-day marketing geniuses and see how their traits, habits, and focuses all work together to define their success. Sticking to the status quo is not a common quality among most successful marketers.

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BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. When aggregating the types of outreach people are doing, there are 3 profiles that recur most often: Volume Senders – This group consists primarily of link builders who are primarily relying on links from specific page types to their content/site. We then determine how exactly the content we are pitching will be of interest to them.

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4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

The core objectives of influencer marketing have been around for a very, very long time. As influencer marketing becomes more and more widespread, understanding the granular details before, during, and after a campaign is incredibly important. When you are creating content, in any capacity, one of the initial steps of the process should be long-tail keyword research. You are looking to work with an influencer who runs a popular food blog.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing.