Digital PR Measurement Lessons from News Analytics
The Proactive Report
FEBRUARY 22, 2016
A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. The API conducted a project of content tagging by topic with 55 news publishers. Currently only 1% of news content is about major enterprise.