The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. The targets of our efforts are likely to be digital media outlets with high domain authority – from The New York Times to Mashable. Digital PR practitioners have had to step up and learn new skills.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. Content Marketing Digital PR

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. Content Marketing Digital PR

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

Make These 4 Edits To Your Digital PR Outreach

Buzzstream

PR professionals must keep researching. . For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. Did you browse their blog/outlet?

A Ten-Minute Blog Post

Rock the Status Quo

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. The Complete Guide to Building Your Blog Audience: Content Syndication by QuickSprout I ran some interesting content syndication tests in early 2014 to see how it benefited my blog. Digital PR

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

9 expert tips for writing press release headlines

PR Daily

Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018. When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline?

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . My proofreading skills can always improve — though I contend when you write a several thousand words a day — you’re bound to have a couple. by Frank Strong.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. We reached out to some of the industry’s top experts in PR, marketing and social media and asked them this one simple question: What is your No.1 proven tip for writing a press release headline? Matt Kovacs is President of California-based Blaze PR , which specializes in integrated PR, marketing, influencer and social media strategies.

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

PR News

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. The post From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own appeared first on PR News Blog.

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture. PRNEWS Blog.

Last Night a Blog Post Changed My Life

ZudePR

For most of my 18-year career as a PR consultant the blogosphere had passed me by. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). All this blog-reading has not gone unremarked. PR/Business blog

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve.

Why PR May be the Answer to the Future of Search

The Proactive Report

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. PR and the Future of Search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. Not familiar with the changes in the digital customer journey.

5 Tips for Creating High Quality Content

The Proactive Report

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Don’t slap a stock image on a blog post just because you know you need an image. Get the Digital PR Tips Newsletter. The post 5 Tips for Creating High Quality Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Content Marketing Digital PR

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The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

Rock the Status Quo

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. It works like most blog platforms, so you can upload photos, highlight a quote, create hyperlinks and change basic font and size settings. Digital PR

As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Of course Edelman is viewed as a leading PR agency in the US – the world, even – but it interested me because the Trust Barometer drives stories such as “News Media No Longer Trusted!”

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How to Measure the Quality of Your Content

The Proactive Report

The quality of writing and visuals is very subjective. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? With digital analytics it’s possible to know exactly how effective your content is. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

A Logo You Want to Eat

PR News

If you’re looking at an electronic screen as I write this, there’s a good chance you have a craving for a Hershey’s Kiss or two or 10, or for a Hershey bar with almonds, or just a plain old Hershey bar. The post A Logo You Want to Eat appeared first on PR News Blog. Digital PR Media Relations

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Learn more about building a brand ambassador program by reading this fantastic blog post by Mack Collier, author of Think Like A Rock Star : Ten Things to Remember When Creating a Brand Ambassador Program. Digital P

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. See what they write about. Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. A few minutes reading my blog would avoid that.

Infusing A Little Analog into Your Digital Life

PR News

Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday,” and “congratulations” greetings, write something nice (hopefully), lick the envelope and place it in the makeshift, Lucite mailbox. The post Infusing A Little Analog into Your Digital Life appeared first on PR News Blog.

SMART News Content

The Proactive Report

And this way, the PR industry becomes a partner in communicating truthful and factual information.” SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. They dig through LinkedIn and blogs for experts and sources. Write content that gives them the news and information they need. For more Digital PR Tips s ubscribe here.

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Google’s Content Rules

The Proactive Report

Content has always been a major part of PR, but now it’s become an integral part of all marketing. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. The Google blog gave these questions as a guideline for creating trustworthy content: Would you trust the information presented in this article? That’s something PR practitioners should be able to grasp quite easily.

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Social media network broadcasting: No sales pitch please!

Personal PR

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc. Originally published for the Jaffe Blog: [link].

Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Coordinating PR programmes to support clients’ business objectives. Liaising with advisers to discuss PR and social strategies. Demonstrate/develop excellent writing skills.

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. It was actually two years in the making – given that I fired my first publisher and agent, scrapping Digital Haystack and starting over with a fresh idea. Above The Noise Digital PR

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. It was actually two years in the making – given that I fired my first publisher and agent, scrapping Digital Haystack and starting over with a fresh idea. Above The Noise Digital PR

10 terrific tech tools for PR pros

PR Daily

These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues. Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs more efficiently. The tools improve mainstream digital tools, reduce menial tasks, enhance productivity and make work easier for PR pros. FREE GUIDE: Not benchmarking in PR? Evernote is a useful tool for writing and organizing.

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Social media network broadcasting: No sales pitch please!

Personal PR

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc. Originally published for the Jaffe Blog.

9 productive activities for PR pros during a summer lull

PR Daily

Here’s what PR pros can do with the downtime in slower summer months. We asked a few PR and communications pros for some ideas. Katheryn Watson, digital PR manager, Kaizen Agency. Mapping out a content plan and keeping up the momentum for guest expert opportunities through speaking, podcasts and guest blogs.” Jessica Fairfax, digital PR manager, Kaizen Agency. Hannah Rowe, marketing & PR consultant.

12 of the best online tools for PR pros

PR Daily

What digital aids do you find it impossible to live without? This article originally appeared on PR Daily in April of 2018. With so many services and platforms for researching PR opportunities, finding the right media contacts and sharing your message—not to mention keeping track of it all—figuring out where to begin can be overwhelming. Here are 12 of the most helpful tools for PR pros looking to ease their workload: Finding PR opportunities and building media lists.

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Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

ZudePR

I feel like it’s the book if I had the guts to write my own book, that I would have written this.”. It’s important to keep a praise file when you write a bestselling book. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. PR/Business blogOn 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s