The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Rock the Status Quo

OCTOBER 6, 2015

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

ZudePR

SEPTEMBER 8, 2015

And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). Thousands of them.

Blogging 75

Blogging Print System Sports 75

5W PR

APRIL 10, 2022

Digital PR. To ensure that a pet brand or pet store can be found online, certain PR strategies should be adopted. Writing blogs that matter to pet owners can bring quality traffic to a company’s website. These blogs can feature products.

Marketing 78

Marketing Local Social Media Blogging 78

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Personalization is becoming the cornerstone of effective SEO. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Williams & Associates.

Energy 64

Energy Study System Writing 64

The Proactive Report

JANUARY 21, 2017

See what they write about. Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision.

How To 100

How To Media Case Study Resources 100

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. So, if somebody uses very bubbly language in their blog posts, lean into it. Then, prompt them to write your email matching the target style and tone. If someone is very formal, match your tone.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Grammarly not only corrects mistakes but also offers suggestions to improve the overall clarity and tone of your writing. Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Can you remember your life before using a CRM for link building?

Software 151

Software How To SEO System 151

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. What’s that you say – your PR team doesn’t know how to write meta tags? So what does Rand mean when he says the future of SEO is On-SERP SEO?

SEO 100

SEO Mobile Engineering Google 100

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I fondly remember sitting in a room with four PR consultant colleagues in 1997. I’d even started a running blog to practice. These authors were blogging all the latest information. Digital PR.

Digg 104

Digg SEO System Reddit 104

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

The Proactive Report

MAY 12, 2017

Brilliant content posted on your website, blog or newsroom will not do the job. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. The post 5 Content Pitfalls in Fast-Growing Businesses appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

5W PR

APRIL 8, 2021

Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? If you don’t want your press releases to end up in a trash folder of a reporter, you should write about major announcements such as new products or services, special events or recognitions.

Engineering 128

Engineering Writing Social Media Tools 128

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Don’t slap a stock image on a blog post just because you know you need an image. Get the Digital PR Tips Newsletter. Need help with your content?

B2C 157

B2C Study Exercises Sports 157

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

MAY 3, 2015

Write in the language they understand. Use a monitoring tool to find the people who are already interested in and writing about your topic. Set up searches in Google, Twitter, LinkedIn and blogs using keywords and phrases your tribe would be interested in. Follow me on Twitter for Daily Digital PR tips.

Tools 100

Tools LinkedIn Google Twitter 100

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

ZudePR

FEBRUARY 26, 2019

RESET has been featured on more than 40 blogs, including Monevator and The Escape Artist. ” I’ve managed to segue back to the day job (I run my own PR consultancy ) since December, picking up a few contracts – beating off stiff competition:O) – from interesting clients. What Happens Next?

Financial 99

Financial Meeting Community Digital PR 99

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. SCHEDULE A DEMO.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This is where BuzzSumo often came into play. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

NOVEMBER 8, 2019

I feel like it’s the book if I had the guts to write my own book, that I would have written this.”. It’s important to keep a praise file when you write a bestselling book. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. I absolutely loved it.

Financial 101

Financial Government Writing LinkedIn 101

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

Solo PR Pro

APRIL 6, 2021

That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools.

Tools 89

Tools Google LinkedIn Leadership 89

ZudePR

NOVEMBER 4, 2016

And I have a blog post itching to get out. Since turning 40 I’ve become involved in three communities: the Glasgow running one; the Netherlee (tiny suburb of Glasgow where I live) one; and the UK/US digital PR/marketing/SEO one. I turned 44 today. So the top four things over the last four years is gonna have to do.

Training 60

Training Film Community Digital PR 60

The Proactive Report

OCTOBER 22, 2017

The quality of writing and visuals is very subjective. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. Facts and Figures.

Measurement 154

Measurement How To Guidelines Analytics 154

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Digital PR' A bit cumbersome, maybe, but crystal clear.

Brand 100

Brand Branding YouTube Social Media 100

PR News

JUNE 30, 2016

If you’re looking at an electronic screen as I write this, there’s a good chance you have a craving for a Hershey’s Kiss or two or 10, or for a Hershey bar with almonds, or just a plain old Hershey bar. The post A Logo You Want to Eat appeared first on PR News Blog.

Writing 74

Writing Blogging Digital PR Media Relations 74

ZudePR

JUNE 10, 2015

CoSchedule Blog Post Headline Analyser. For blog posts, but use it for any communication. You have a featured blog post image which looks good when shared across all social media networks. I’m writing this text now in Hemingway. HubSpot writers pen 25 before choosing. It scores you 1-100. 60s: decent. 70+: amazing.

eBook 68

eBook Engineering Tools Case Study 68