The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. Imagine having a tool that monitors the web and delivers free business news and information to you. It allows you to monitor the web for specific keywords or phrases. This is exactly what Google Alerts does.

Google 82

Google Publicity Customer Service Web 82

5W PR

DECEMBER 14, 2020

So, when it comes to the web, push and particularly web push notifications are on familiar ground. Web push notifications are messages sent from a brand’s website or app to consumers who have opted in. Consumers want push notifications that are relevant, valuable, and time-sensitive. For some, perhaps.

Web 88

Web Survey Consumer Mobile 88

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

JANUARY 21, 2021

As much as a genius as physicist Isaac Newton was, he couldn’t have been farther off the mark had he been talking about web searches today when he said, “No great discovery was made without a bold guess.”. Brands depend on consumers finding them easily and successfully without having to guess. Get a keyword gap analysis tool.

Analysis 88

Analysis Web Google Consumer 88

Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. This is where the power of Responsive Web Design (RWD) comes in.

Web 40

Web Mobile SEO Technology 40

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. What is EMV anyway? How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here.

Facebook 138

Facebook Brand Branding Measurement 138

ReimaginePR

JULY 25, 2018

Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. B2C – Business to consumer.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The metaverse, Web 3.0,

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. The breakdown for the top metrics for each segment follows below. See our services.

Report 106

Report Publicity Marketing Pitching 106

5W PR

DECEMBER 24, 2020

Increase your Web Traffic. Whether it’s a new blog post, a revamped service page, or an “About Us” page, a brand’s next steps should be to build their credibility and influence, leading to high-quality links to a brand’s webpages. Eventually, these approaches boost web ranking and traffic. Establish Your Brand as An Authority.

Digital PR 88

Digital PR Brand Branding Engineering 88

5W PR

FEBRUARY 22, 2023

You can find templates for creating press releases on the web. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

Stephen Waddington

JULY 10, 2018

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web. It’s typically available on blogs and news websites. format=rss. format=rss.

Web 68

Web Google Mobile Print 68

Barokas

MAY 31, 2019

Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation.

Case Study 100

Case Study B2B Resources Web 100

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Totally The Bomb, a popular blog for recipe goers, had more than 9k engagements on its article about the new candy corn flavored Red Vines. The blog has received over 3.6k Disneyland chefs create new treats for Halloween .

Trends 78

Trends Instagram Viral Brand 78

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

NOVEMBER 23, 2020

As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. To get there, they had to score best practice adoption rates of at least 63% on the web, 72% on mobile, and 82% cross-channel. Since the pandemic, free shipping on orders and return items has become extremely important to many consumers.

Retail 88

Retail Mobile Study Web 88

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Cision

AUGUST 11, 2016

Seth’s Blog. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. .” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). TopRank Marketing Blog. “It’s

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

Blogging 40

Blogging How To Writing Google 40

Norton's Notes

NOVEMBER 22, 2016

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. The meteoric rise of the blog began in the early 2000’s.

Blogging 28

Blogging Marketing Web Twitter 28

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

Mindful Marketing

JULY 30, 2022

Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models? And, the list keeps getting longer, as even more organizations find opportunities to automatically tap their consumers’ wallets for things like clothing (e.g., Harry’s ).

Software 84

Software Consumer Analysis Examples 84

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Blog content from people with varying writing skills (this even applies to some “media “sites now). Sensing a trend here?

Handbook 131

Handbook Guidelines Print LinkedIn 131

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 His agency focuses on blogging, sales and website pages and eBooks. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. billion to $9.1 billion between 2016 and 2017. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Cision

MAY 26, 2017

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. Blog about it. Blogging is a great way to show how invested you are in the cause.

Blogging 150

Blogging Community Retail Consumer 150

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. These might include: Top visited blog posts or site pages. These touch points (web pages) should provide the most substantial content pieces.

Strategy 52

Strategy How To Technology B2B 52

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. For example, if you offer SEO services, you may want to team up with a web design firm. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Polaris

MARCH 20, 2015

And it would have been an even bigger mistake if my business relied on web traffic to pay the bills. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. This option was also time consuming and I knew it would take a long time to pay off.

SEO 100

SEO eBook Google Engineering 100

PR in High Definition

APRIL 23, 2020

Would a discount on baggage really sway consumers to make that purchase in such an uncertain time? In fact, new research from Epsilon – Conversant and CJ Affiliate shows that almost half of all consumers have received poorly-timed or inappropriate marketing messages over the first two weeks of lockdown.

Crisis 71

Crisis Communications Airlines Web 71